Search Results (15)

Surf tourism, a form of sustainable experiential tourism, directly shapes the socio-economic sustainability of coastal destinations. However, existing research has not uncovered how cognitive appraisal processes and status-seeking motives interact to shape tourists’ behavioral intentions and resilience amid experiential setbacks. Based on a cross-sectional survey design, and grounded in Cognitive Appraisal Theory (CAT) and the Theory of the Leisure Class (TLC), this study empirically tests an integrated socio-cognitive framework using data from 395 surf tourists in Hainan, China. Data were analyzed using partial least squares structural equation modeling (PLS-SEM). The results demonstrate that cognitive appraisals (outcome desirability, agency, certainty) and status-driven imperatives are powerful predictors of behavioral intentions. Conspicuous Consumption Motivation (CCM) acts as a critical boundary condition, amplifying the positive effect of affective states on intentions, and serving as a psychological buffer that facilitates consumer resilience against tourism setbacks. We further extend a “social-symbolic reappraisal” mechanism—rather than a directly measured variable—through which tourists reframe negative experiences as a “badge of honor” to signal leisure-class status via the moderation effect of CCM. This fills an important gap in existing research on emotion regulation and tourist behavior. This study clarifies the psychological pathway of behavioral sustainability in symbolic experiential tourism and delivers high-impact actionable insights for coastal destinations: operators can leverage the social-symbolic reappraisal mechanism to design identity-focused experience narratives, stabilize tourist flow and revenue streams, increase investments in sustainable infrastructure and marine conservation, and benefit from sustainable management of coastal surf tourism destinations. Full article

Sustainable coastal destinations offer a variety of natural and cultural activities that form a construct of motivations that influence tourist behavior regarding their willingness to return to and recommend the destination. In this sense, the present study aimed to achieve the following objectives: to identify the motivations that drive tourist demand in sustainable coastal destinations, to establish which motivations predict tourist satisfaction in coastal destinations, and to determine which motivations predict tourist loyalty in coastal destinations. There are behavioral variables to consider, such as the intention to return, willingness to recommend the destination, and propensity to speak positively about it. The study was carried out in Montañita (Ecuador), a major surfing city in Latin America with extensive potential for water sports. A total of 380 valid surveys were collected on-site for quantitative analysis. Multiple regression and exploratory factor analysis were among the methods used. The final results showed five motivational dimensions linked to tourism in coastal areas, including nature and culture, sun and sea, recreational and sporting activities, novelty, and social interaction. Among all these factors, social interactivity and novelty stood out as the elements that had the greatest impact on visitor loyalty and satisfaction, followed by the sun and beach component. The findings will serve as input for destination managers to develop sustainable management guidelines and are also a contribution to academic literature. Full article

Augmented reality has hastened innovators to create things instantly. It has long been understood that the tourism industry is an industry of cultural exchange and visitation seeking experience, satisfaction, and pride. This study aims to increase behavior intention and delight mediating through experiential value co-creation using service-dominant logic theory. This study answers the focused research question by conducting surveys (n = 307) of members of Generation Y in Jakarta and Semarang city. The findings show that experiential value co-creation and delight directly and indirectly have a positively effect on behavior intention in virtual travel. This research offers a new concept, namely experiential value co-creation, to explain the connection between how tourists’ behavior in surfing the internet can influence their behavior intentions. This research certainly has managerial implications which are very useful for increasing behavioral intention, especially in the tourism sector. Tourist attraction managers must pay attention to content that discusses tourist destinations. Complete and accurate information is very useful in increasing the desire to visit tourist locations. Full article

Coastal tourism benefits the sustainability of destinations and includes a wide range of experiences related to sun and sand, culture, nature, and social interactions. This study aimed to (i) identify the motivations driving tourists to coastal destinations, (ii) determine the tourist segments in these destinations, and (iii) examine the relationship between these tourist segments and satisfaction and loyalty. The research was conducted in Montañita, Ecuador, a renowned surfing and water sports destination frequented by both national and international tourists. The sample consisted of 380 valid questionnaires, analyzed using factor analysis, K-means clustering, and Pearson’s chi-square test. The findings revealed five motivational dimensions: Culture and Nature, Novelty and Social Interaction, Sun and Beach, Sports, and Entertainment. Two distinct tourist segments were also identified: Multiple Motives tourists and Sun and Beach tourists. Among these, the Multiple Motives group exhibited higher levels of satisfaction and loyalty. These insights are valuable for destination managers and tourism service providers, offering practical applications for enhancing visitor experiences. Additionally, this study contributes to the existing academic literature on coastal tourism. Full article

This paper maps the cultural ecosystem services (CES) of a well-known giant-wave hotspot located in Nazaré, Portugal. The paper adopts a qualitative approach combining an auto-ethnographic direct observation of a journey and the content analysis of photos and videos posted on the YouTube and Facebook pages of tourists and operators. A total of 44 geotagged photos from a sample of 6914 photos retrieved from Flickr allowed the classification and spatial distribution of several CES: (1) recreational—surf activities; (2) aesthetic—photography; (3) spiritual—dark tourism and risk recreation; (4) intangible heritage—maritime knowledge; (5) scientific—wave height forecast; (6) sense of place; and (7) social relations. The paper also proposes a theoretical framework that highlights the pull drivers (risk recreation, storm chasing, or spectacular death voyeurism) and the push drivers (e.g., marketing campaigns and wave forecasts alerts) that explain the behaviors of the big-wave spectators/chasers during the experience journey. Public decision-makers, destination marketing organizations, tourism operators, and business entrepreneurs must acknowledge the relevance of journey mapping in order to identify the moments of stress and the touchpoints associated with peak/positive experiences generated by these CES. This study confirms some push and pull factors assessed by previous studies. Full article

Tourism lifestyle entrepreneurs (TLEs) have introduced an innovation in business management based on the region, community, environmental sustainability, and extra financial factors. This type of entrepreneur allows the development of regions by attracting investment and presenting innovative products/services and is an important aid to the local economy. Based on the importance of TLEs, this study aims to explore factors influencing satisfaction with life as a key ingredient to attracting surf TLE. For this purpose, priority was given to obtaining primary data through a sequential approach of mixed methods, first with a quantitative study using survey data of 109 surf TLEs, followed by in-depth interviews. The results show that a good contact network and a strong link to a place influence satisfaction with life in a positive way. As a result, the moderating effect of financial objectives on these relationships alerts destination decision-makers about different entrepreneurial approaches regarding surf businessman attraction. This study makes an important contribution by providing empirical evidence regarding the ongoing discussion about financial vs. non-financial objectives for this type of entrepreneur, showing that both are important for their decision-making process. These results provide valuable insights for several industry stakeholders, namely funders (for grant approval), policymakers (alerting that these entrepreneurs should be addressed considering non-financial objectives), and entrepreneurs (alerting to goal definition patterns). Full article

In the context of the rapid development of surfing tourism in China, the behavior explanation of surfing tourists has not attracted attention from the academic circle. Based on the theory of embodiment, this study takes surfing tourism in Hainan Province as the first case to explain the process and results of body experience in surfing tourism behavior. Based on the grounded theory analysis of the collected online travel notes and on-site interview text materials related to tourism experience, 21 categories and 6 main categories were extracted, and the story line of the surfing tourism experience was constructed based on embodied experience. The results show that the embodied phenomena and processes of the surfing tourism experience affect the quality of tourists’ experience. Surfing tourists experience four typical processes, namely embodied perception, embodied awakening, embodied emotion and embodied extension, and represent the body’s meaning, self-identity and social value through surfing behavior. The research theoretically proposes the embodied experience model and a new category of surfing tourism and provides a reference value for the practice of the surfing tourism industry. Full article

Surfing is one of the most popular activities in coastal tourism resorts. However, the sport depends strongly on the met-ocean weather conditions, particularly on the surface wind-generated waves that reach the coast. This study provides examples of how users’ needs and user perspectives are considered by climate data specialists to develop needed, highly useful information addressing human and social needs. In this vein, the climate analysis of such data can provide input on the expected length of a surfing season, according to the surfer’s level of expertise. In addition, other water sports, such as SUP Wave and windsurfing, among others, might be indicated when surfing conditions are not optimal. Finally, the safety of surfers and other tourists who venture into the sea is also dependent on those conditions. We collaborated with the surfing community to define a series of indices for quantifying surfing days (SD), surfing days stratified by surfers’ skills (SDS), alternate offers (AOs), and surfers’ and swimmers’ safety (SuS and SwS). These are of general applications but require wind and wave data at a very fine scale as the input. To illustrate the potential of our indices, we applied them to the Somo beach (Cantabria, Spain). We downscaled a global wave hindcast dataset covering a 30-year period to a spatial resolution of 100 m to obtain wave-surfing information at Somo’s surf spot. The results confirmed Somo’s status as a year-round surf spot, with SD values of 229.5 days/year and monthly values between 22 days/month and 16 days/month. SDS showed different seasonal peaks according to the surfers’ skills. Beginners’ conditions occurred more often in the summer (18.1 days/month in July), intermediate surfers’ conditions appeared in the transitional seasons (14.1 days/month in April), and advanced and big-wave riders in the winter (15.1 days/month in January and 0.7 days/month, respectively). The AO index identified the SUP wave values of 216 days/year. Wind water sports presented values of 141.6 days/year; conversely, SUP sports were possible on only 7.4 days/year. SuS and SwS identified different seasonal hazard values, decreasing from the winter, autumn, and spring to minimum values in the summer. Full article

The intensification of tourism in coastal areas can increase planning problems, with potential conflicts amongst beach users affecting their safety perceptions and, ultimately, their tourist experience. Therefore, this constitutes an important concern for local authorities. The present study was conducted on an environmentally sensitive tourism destination located in a protected natural area in the Algarve, Portugal, with a quite significant level of surf tourism activities-the Aljezur municipality. In total, 245 surfers and 282 bathers were surveyed as these beach user groups have been observed to have a potential for intergroup conflict. Data were collected regarding their perceptions of personal safety, conflicts between beach users, and conflict management strategies. The respondents were also surveyed regarding how local authorities can provide strategies of soft law for a more sustainable management of surfing tourism. The findings revealed a consensus about the safety of Aljezur beaches and existence of perceived low conflict levels amongst beach users. The strategies more valued by respondents to promote surfing tourism development in the territory include the preservation of the natural resources and the developed of local regulation. Overall, these findings can be useful to the sustainable management of the surfing tourism in the territory. Full article

The creation and protection of surfing breaks along populated coastlines have become a consideration for many councils and governments as surfing breaks are a major driver of tourism. To assess the surf amenity of surfing breaks, a quantitative and objective assessment method is required. A new wave peel tracking (WPT) method has been developed using a shore-based camera to assess surf amenity by measuring and quantifying potential surfing ride rate, length, duration, speed and direction on a wave-by-wave basis. The wave peel (or “curl” below the wave peak) is the optimal surfing region on a wave, and each wave peel track represents a surfable ride. Wave peel regions are identified, classified and tracked using traditional and machine learning-based computer vision techniques. The methodology is validated by comparing the rectified wave peel tracks with GPS-measured tracks from surfers in the wave peel regions. The WPT methodology is evaluated with data from a reef and adjacent natural beach at the Gold Coast, Australia. The reef produced longer ride lengths than the nearshore region and showed a consistent breaking location along the reef crest. Spatial maps of the wave peel tracks show the influence of tides on the wave breaking patterns and intensity. The WPT algorithm provides a robust, automated method for quantifying surf amenity to provide baseline data for surf break conservation. The methodology has potential uses to verify numerical modelling of surf breaks and to assess the impact of coastal development on surf breaks. Full article

Surf tourism is the principal development driver in many coastal communities around the world. Surf tourism development brings economic opportunities to residents in coastal destinations, but has also been criticized for associations with gentrification, pollution, and inequity. While many have speculated that surfers represent a crisis-resistant tourist segment, this had not yet been empirically demonstrated, nor had the sustainability implications of their travel during crises been explored. Building on ethnographic observations and two interview phases with 25 resident surfers in Bocas del Toro, Panama, this is the first study to do both. The findings reveal that the pandemic exacerbated existing sustainability challenges by accelerating development near surf-breaks, fomenting tensions within the surf community (related to surf tourism business operations and the distribution of benefits) and facilitating residents to surf more frequently—exacerbating surf-resource crowding. Evidence also revealed, however, a potential shift in surfers’ collective consciousness in the context of the pandemic, which reduced conflicts between visiting and resident surfers. This paper exposes the urgent need for stakeholders in surf communities, and particularly surf tourism business owners, to cooperate in order to preserve surf experiences that are vital to resident mental/physical health and well-being, as well as the attractiveness as a surf tourism destination. Full article

Sport tourism has experienced considerable growth in the last decades, either from the sport events perspective or considering an active sport tourism approach. Therefore, some emergent market niches like surf tourism have been developed in numerous coastal destinations to attract sustainability-sensitive tourists due to the ongoing environmental challenges and the socio-economic crisis. Cape Town is positioned in a prominent place in terms of competitiveness, with a considerable variety of beaches and surf spots facing multiple issues. The aim of this study is to try to identify the most competitive beaches and subdistricts in terms of sustainability and to suggest criteria for surf-tourism-related indicators to obtain an overview about this space, using weighting indicators, and applying geography and political economy lenses. The results reveal that Strand, Table View, and Surfers’ Corner are the most competitive beaches. Additionally, beaches located in some underprivileged areas such as Mitchells Plain and Khayelitsha are potentially interesting from a socio-economic development point of view, although they show a lack of accommodation infrastructures. These results seem to indicate that those areas should be closely monitored, and destination managers should focus their attention and finance there to obtain a more sustainable surf tourism development. Full article

This paper extends the work of previous research by investigating surfing practices and surf-recreation companies from a behavioral perspective. The study’s main aim is to gain insights into the role of meteorological/climatological information in decision-making related to the surf-tourism activities market. This information was gathered employing an online survey that asked respondents about where they surf and how they check forecasts for surfing. Climate services (CS) are promoted to support the decision-making process to better prepare for and adapt to the risks and opportunities of climate variability and change. The current market for CS is still in its early stages. In this paper, we report the findings from our recent investigation into the actual and potential market for CS for the Iberian Peninsula surf-tourism sector. Based on surfers’ and surf companies’ demands, it was found that an improved surfing climate service (herein, SCS) will have clear implications in the management of these tourism areas and provide insights into whether surfing activities may be successful. At the same time, such services can help to manage adaptive actions in regard to the impacts of climate change in surfing areas. Full article

Salinópolis in Pará State, Brazil, is a coastal city with a highly seasonal tourism industry. Despite the potentiality of the region, tourism is mainly focused on beach use for recreation. The purpose of this study was to analyze environmental conditions to provide a baseline for development strategies of additional tourism activities, decreasing unwanted impacts, and improving the local economy. We combined wind and pluviosity data, remote sensing, and wave model results for the environmental characterization. Wave climate analysis shows higher waves in the first part of the year, favoring sports like water-surfing. Winds are more intense and parallel to the coast in the second part of the year when rain is low, defining ideal conditions for wind sports, like kitesurfing. Apart from sport activities, appropriately designed beach accesses through mangrove forest would allow a more even distribution of tourists on the beaches. Sustainable walkways projects could include multipurpose structures for beach access and development of ecotourism activities such as environmental education or bird watching. Gastronomic and cultural tourism could also reduce seasonality effects, attracting tourists also during the rainy season. Full article

Through an empirical investigation of the historical relationship between the destination climate and tourist arrivals in the Caribbean, this study presents the first revealed preference evaluation of a climate index informed by tourists’ stated climatic preferences for coastal-beach tourism (i.e., a sun-sand-surf or 3S travel market). The goal of this multi-organization collaboration was to examine the potential application of a newly designed climate index—the Holiday Climate Index (HCI):Beach—for three Caribbean destinations (Antigua and Barbuda, Barbados, Saint Lucia). This paper provides an overview of the evolution of climate indices, including the development of the (HCI):Beach. To test the validity of climate indices for a beach travel market, daily climate ratings based on outputs from the Tourism Climate Index and the HCI were correlated with monthly arrivals data from Canada (a key source market) at an island destination scale. The results underscore the strength of the new index, with each destination scoring consistently higher using the HCI:Beach, including a stronger relationship (R²) between index scores and tourist arrivals. These findings demonstrate the value of combining stated and revealed preference methodologies to predict tourism demand and highlight opportunities for future research. Full article