Toward Sustainable Tourism: Management Practices and Customer Experiences

Dear Colleagues,

Due to its significant impacts on society, environment, and economic growth, research on sustainability has rapidly increased over the last two decades. However, several research gaps have been identified in the existing literature on sustainability. For example, previous studies have (1) primarily focused on energy and the environment while neglecting other important aspects of sustainable business practices (e.g., local culture, local economy, and sustainable employment), (2) appeared preoccupied with cognitive factors of customer experiences (e.g., moral obligation, norms, etc.), (3) lacked the application of different theoretical models to elucidate the effect of sustainable business practices on consumer behavior. Thus, this Special Issue aims to redress this research gap identified in the literature.

This Special Issue welcomes theoretical, empirical, experimental, and case-study research contributions. These contributions should clearly address the theoretical and practical implications of the research. Both conceptual and empirical papers addressing sustainable business practices in the tourism and hospitality industries are welcome. Research areas may include (but are not limited to) the following topics:

• Sustainable employment;
• Sustainable products (designs, delivery, and performance);
• Customer experience in businesses that employ sustainable practices;
• Digitized and innovative sustainable business practices; 
• Innovative research approaches and methods for studying the influence of sustainable business practices on consumer behavior;
• Theory-based research on sustainability research;
• COVID-19 and sustainable business practices;
• Sustainable business practices related to consumers’ well-being and happiness;
• Any other topic at the intersection of sustainability, tourism, and hospitality business development.  

I look forward to receiving your contributions. 

Dr. Jonghyeong Kim
Guest Editor

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