Search Results (115)

With frequent exposures of influencer false advertising and persona fabrication, “authenticity” has become an increasingly critical consumer demand. However, existing research employs inconsistent perspectives on “authenticity” (encompassing both consumer-perceived authenticity and influencer strategic authenticity) and remains fragmented, focusing narrowly on specific experiential dimensions such as positive emotions and social identity without systematic integration across the full customer journey. Therefore, this study adopts meta-analysis, systematically searching Chinese and English databases including Web of Science, Google Scholar and CNKI (2015–2026), and incorporates 170 effect sizes from 56 studies with 63 samples (n = 22,563) to systematically examine the effects of strategic authenticity (SA) and perceived authenticity (PA) on the customer experience journey (affective experience, cognitive experience, physical experience, and social-identity experience). Publication bias tests (fail-safe N > 5k + 10) indicated no significant bias. The results reveal that affective experience is more driven by strategic authenticity (ρ = 0.535), whereas cognitive experience (ρ = 0.591), physical experience (ρ = 0.355), and social-identity experience (ρ = 0.515) are more significantly influenced by perceived authenticity. Regarding influencer type moderation, virtual influencer SA exerts a stronger effect on social-identity experience (ρ = 0.574) than human influencer SA (ρ = 0.170, QB = 3.980, p = 0.046); conversely, human influencer PA shows a stronger effect on social-identity experience (ρ = 0.571) than virtual influencer PA (ρ = 0.016, QB = 8.189, p = 0.004). Regarding cultural differences, individualistic cultures exhibit stronger PA effects on physical experience (ρ = 0.419) and social-identity experience (ρ = 0.742); long-term orientation cultures show stronger SA effects on social-identity experience (ρ = 0.574). These findings contribute to the authenticity literature and offer actionable insights for influencer marketing practices. Full article

The authentication of Algerian honey represents a critical challenge for the valuation of national biological patrimony. The present review provides a comprehensive synthesis of existing literature regarding Algerian honeys, emphasizing their diverse botanical origins and complex chemical profiles across seven distinct biogeographical regions, while proposing an innovative Foodomics and AI-driven roadmap to secure geographic authenticity and sustainable rural development. Such evidence underscores the necessity of transitioning from this classical analytical framework toward the emerging ‘Foodomics’ paradigm. By integrating advanced technologies like DNA metabarcoding and molecular fingerprinting, the establishment of a proposed ‘digital passport’ is proposed as a strategic solution to secure Protected Geographical Indications (PGI). Beyond technical innovation, this evolution is presented as a vital socio-economic necessity to ensure the sustainability of rural beekeeping and the international competitiveness of the industry. Ultimately, bridging established data with a molecular roadmap ensures that the biological prestige of this natural heritage is preserved for future generations. Beyond chemical and botanical analyses, this roadmap also incorporates Chemometric Modeling as a cognitive system. By applying techniques such as self-organizing maps (SOMs) and principal component analysis (PCA). This combination ensures highly accurate classification and supports the implementation of a sustainable digital passport system for the local honey industry. Full article

(1) Background: In the competitive landscape of shopping apps, strategically combining visual elements like color and mascots is crucial for capturing user attention. However, it remains unclear whether their effects are independent, synergistic, or stable, a gap that limits evidence-based design. This study is grounded in the Stimulus-Organism-Response (S-O-R) framework. It investigates how color and mascots, as external stimuli, influence users’ internal attentional state (the organism), which in turn precedes behavioral responses. (2) Methods: Using eye-tracking technology, we conducted a mixed-design experiment with 82 participants. They viewed six sets of authentic app stimuli (icons, launch screens, promotional posters) across colored and non-colored conditions, with or without mascots. Fixation duration and count served as objective measures of attentional engagement. (3) Results: Results revealed significant main effects for both mascots (F(1, 80) = 57.976, p < 0.001) and color (F(1, 80) = 5.010, p = 0.028) on attention. Crucially, their interaction was non-significant (p = 0.450), indicating independent and additive effects. The mascot effect remained robust in both colored and non-colored conditions. (4) Conclusions: The findings, interpreted through the S-O-R lens, suggest that color and mascots operate via distinct pathways in shaping attentional engagement. This supports a hierarchical design strategy: mascots form a stable, foundational attentional attractor, while color provides an independent, enhancing layer. This mechanistic understanding offers a theoretical and practical guide for optimizing visual appeal in app design, particularly for the young, digitally native user demographic that constitutes the core market of the studied platforms. Full article

The commercialization of Km 0 products has emerged as a strategic approach to strengthening rural economies, promoting sustainability, and countering depopulation in European territories. This study examines the motivations and perceptions of three key stakeholder groups—farmers, restaurant businesses, and public officials—regarding rural permanence and the role of Km 0 commercialization. Based on original survey data collected in Spain (2024), the research adopts a comparative perspective to identify convergences and divergences across these actors. Results show that farmers perceive Km 0 as vital for the survival of family farms and the preservation of territorial identity, while restaurants view it as a competitive advantage to ensure freshness and authenticity in gastronomy. Public officials frame Km 0 as a governance tool for rural revitalization and demographic stabilization. Despite these different orientations, all groups converge on valuing quality of life, contact with nature, and sustainability. Structural constraints such as inadequate infrastructure, limited digital connectivity, and generational renewal remain significant barriers across contexts. Situating these findings within the European Union’s Common Agricultural Policy (CAP) and the agroecological transition framework, this article suggests that Km 0 commercialization holds potential as an instrument for sustainability, territorial resilience, and food sovereignty in contemporary rural Europe, while acknowledging that the exploratory nature of this study calls for caution in extrapolating these findings beyond the specific contexts examined. Full article

The genus Alchornea Sw. belongs to the Euphorbiaceae family. Alchornea species are commonly used in traditional medicine to treat inflammation; infectious, gastrointestinal, respiratory, musculoskeletal, and dermatological disorders; as well as other diseases. This comprehensive review provides an overview of recent scientific findings on the taxonomy, ethnomedicinal uses, phytochemistry, pharmacological potential, and toxicology of the Alchornea species. The literature was searched using SciFinderⁿ, Google Scholar, and PubMed. The taxonomy of all reported plants was authenticated using “Plants of the World Online”. Studies were examined and categorized according to the genus’s taxonomic classification, traditional uses, phytochemistry, pharmacological potential, and toxicity. Phytochemical studies have identified 396 bioactive compounds, primarily triterpenoids, alkaloids, flavonoids, and phenolics. Pharmacological studies have reported significant antimicrobial, anti-inflammatory, antioxidant, anti-plasmodial, and cytotoxic effects. Nevertheless, toxicological statistics are limited and vary among species and extracts. The genus Alchornea exhibits significant pharmacological potential, as evidenced by its traditional uses. In comparison, the genus remains underexplored in terms of detailed mechanistic pharmacological evaluation. Studies of chemical constituents and biological activities have been conducted for only approximately 17 species. To translate the pharmacological potential of the genus Alchornea into clinical practice, a strategic focus on modern plant valorization is required. Future research should focus on the valorization of Alchornea species by developing standardized oral formulations and topical preparations that harness their validated anti-inflammatory and antimicrobial effects beyond traditional uses. However, these findings suggest that further research is needed to assess the efficacy and safety of the largely unexplored genus Alchornea. Full article

This paper presents an outline of a historical stone: the Marble of Campiglia, from Tuscany (Italy). A comprehensive review of the literature and archival documents, combined with a new detailed field survey, allowed us to revise the geological setting and exploitation history of this cultural heritage marble, which has been sporadically utilized from Etruscan times to the present day. The Campiglia Marittima Marble (CMM) has a thermal-metamorphic origin associated with the intrusion of a granitic pluton dated to approximately 5.4 Ma. This process gave rise to a marble with peculiar textural, grain size, and fracturing characteristics that influenced extraction techniques and methodologies. The primary exploitation periods of the CMM as an ornamental stone were the Etruscan-Roman era, the Renaissance, and the nineteenth century; currently, it is used exclusively for industrial purposes. A significant number of ancient quarries are located on the western slope of Monte Rombolo, likely attributable to the high variety of commercial marble types available in the area and its strategic location, which facilitated transport routes to the Tyrrhenian Sea. This research aims to bring attention to this historical marble and may support, alongside the potential reopening of selected quarries for restoration purposes, the preservation of the authenticity of the historical artefacts in which it was employed. Full article

Corporate social responsibility (CSR) is increasingly adopted as a strategic tool to enhance firms’ sustainability and financial performance (CFP). However, despite extensive research, evidence on the underlying factors influencing CSR and CFP remains scarce. This study addresses this gap by exploring the role of employee engagement as one possible mechanism through which CSR initiatives may translate into CFP. Adopting a systematic literature review on papers published in 2019–2024 and a comparative case study methodology, the paper analyzes two Italian firms characterized by different configurations of CSR practices, including varying degrees of formalization and integration into organizational culture. The study leverages semi-structured interviews with management, employee surveys capturing perceptions of CSR and engagement, and firm-level financial indicators. The findings suggest that CSR contributes to CFP through some dimensions of higher engagement and only when CSR is perceived by employees as authentic and embedded in everyday organizational practices. The paper contributes to the literature on the factors influencing the relationship between firms’ CSR activities and CFP and the role played by employee engagement. Moreover, it offers implications for managers to design CSR strategies that create both sustainable and financial value. Full article

Generation Z (Gen Z) consumers exhibit a distinctive multi-platform purchase behavior: they habitually discover products through social commerce (S-commerce) stimuli—including influencer content and livestream shopping—yet systematically migrate to e-marketplaces to complete their transactions. Despite the strategic importance of this behavioral pattern for platform operators, brand managers, and policymakers, the underlying mechanisms remain poorly understood. This study advances a Consumer Decision Journey framework comprising five stages—Social Commerce Stimuli, Discovery, Risk Evaluation, Marketplace Evaluation, and Purchase Decision—and integrates Stimulus-Organism-Response theory and the Elaboration Likelihood Model to explain how Gen Z consumers navigate cross-platform purchase decisions. Employing a sequential explanatory mixed-methods design, we conducted a large-scale survey (n = 423 Gen Z respondents) analyzed via Partial Least Squares Structural Equation Modeling, complemented by 18 in-depth qualitative interviews. Results confirm that influencer persuasion, livestream engagement, and perceived product authenticity drive product discovery; price comparison mediates, and price sensitivity moderates the discovery-to-risk pathway. Critically, perceived risk in S-commerce paradoxically accelerates cross-platform migration and elevates trust in e-marketplaces. Trust in e-marketplaces and logistics reliability each moderate the risk-to-purchase relationship. Qualitative analysis reveals that cross-platform behavior is a deliberate, internalized strategy among Gen Z—a platform arbitrage norm. These findings have substantial implications for S-commerce platform design, influencer marketing strategy, and e-marketplace positioning in emerging economies. Full article

The research landscape in tourism and hospitality often feels like a house divided. On one side, there is the quantitative camp searching for broad, linear patterns; on the other side, there are qualitative scholars who prefer deep, contextual dives. This division suggests that scholars may overlook valuable insights in the middle. Therefore, this study examines how Fuzzy-Set Qualitative Comparative Analysis (fsQCA) and Necessary Condition Analysis (NCA) are transforming the landscape and bridging the methodological and analytical divide. For this purpose, authors analyzed 91 peer-reviewed articles using PRISMA 2020 systematic review principles from six databases. The findings highlight that this multi-methodological triangulation addresses causal asymmetry, acknowledging that the drivers of success are not necessarily mirror images of those of failure. The study implies that, in theory, it bridges the gap between qualitative nuance and quantitative rigor, moving from universal linear assumptions to complexity theory. Methodologically, it allows for a prioritized roadmap in which NCA pinpoints exact operational thresholds and fsQCA provides strategic flexibility. In practice, the findings offer a two-tiered decision-making framework for industry managers: first, addressing non-negotiable bottlenecks, and second, selecting the strategic configuration that best aligns with their unique resource base. The review concludes that, while challenges such as data calibration and interpretative complexity remain, integrating these paradigms offers a more authentic and comprehensive understanding of the volatile landscape of tourism and hospitality. Full article

Social washing refers to the strategic exaggeration or misrepresentation of an organisation’s commitment to social responsibility, ethical governance, or social impact without corresponding substantive action. It typically operates through selective disclosure, symbolic initiatives, or performative communication that aligns the organisation with socially desirable values—such as equity, human rights, community development, or inclusion—while underlying practices remain unchanged, weakly evidenced, or contradictory. The concept belongs to the wider family of “washing” phenomena associated with corporate social responsibility (CSR) and environmental, social, and governance (ESG) frameworks, especially the difficult-to-measure social (“S”) pillar. By contrast, authentic accountability refers to governance and reporting practices that connect institutional commitments to verifiable social outcomes and discernible improvements in human well-being. The institutionalisation of ESG frameworks has raised expectations of corporate responsibility while also enlarging the scope for reputational manipulation. Within this setting, social washing has become relevant not only to social policy and sustainable development debates, but also to corporate governance, ESG evaluation, and cross-sector partnership practice. This entry examines how organisations construct narratives of social responsibility that do not necessarily correspond to substantive social outcomes. It also argues that such distortions matter both for welfare systems and civil-society actors and for ESG assessment, reputational signalling, and the interpretation of social performance in market settings. Full article

Rural heritage villages in China face compounding pressures from heritagisation policies, tourism marketisation, and digital platform logics, which together threaten the cultural integrity of lineage-based communities. While existing scholarship has shifted from treating authenticity as a fixed property to viewing it as a negotiated construct, a critical gap persists: the literature does not explain how local actors operationally manage the simultaneous demands of external governance compliance and internal cultural continuity. Drawing on multi-sited ethnography conducted across ritual spaces, tourism settings, and digital platforms in Huizhou lineage villages (March–August 2025)—including over 30 h of in-depth interviews with 18 cultural practitioners and two years of online community ethnography (2023–2025) within Huizhou traditional village cultural liaison groups—this study examines the micro-level strategies through which communities respond to Authorized Heritage Discourse (AHD). The study introduces the concept of Versioned Governance: a community-enacted mechanism through which cultural authenticity is strategically differentiated into ritual, performative, and pedagogical versions. Through spatial partitioning, temporal staggering, and linguistic encoding, lineage groups create cultural buffer zones that mediate between sacred practice and public display without compromising ethical coherence. This framework reframes authenticity not as an essential property nor as mere negotiated perception, but as a processual and political achievement—continuously produced through the interplay of structural discipline and local agency. The findings contribute to critical heritage studies and offer practical implications for cultural land-use and heritage governance policy in non-Western rural contexts. Full article

Honey authenticity control remains analytically challenging due to the complexity of its matrix and the increasing sophistication of adulteration practices. While chromatographic, spectrometric, and isotopic methods provide high confirmatory accuracy, their routine application is constrained by cost, time, and infrastructure requirements. In this context, fluorescence spectroscopy has emerged as a rapid, non-destructive, and cost-efficient screening approach capable of capturing subtle matrix-level compositional variations. This review critically evaluates the application of steady-state and excitation–emission matrix (EEM) fluorescence in honey quality and authenticity assessment. Fluorescence is positioned within tiered analytical frameworks as a first-line or intermediate screening tool preceding confirmatory chromatographic or NMR-based analyses. Emphasis is placed on intrinsic fluorophore domains, excitation–emission measurement strategies, and chemometric interpretation, including multiway analysis and supervised classification models. Recent developments in portable LED-based systems, laser-induced fluorescence, nanoparticle-based probes, and data-fusion strategies are discussed alongside key limitations related to matrix effects, spectral overlap, reproducibility, and model transferability. The review provides a structured framework for the strategic integration of fluorescence spectroscopy into contemporary honey authentication workflows. Full article

The increasing penetration of intermittent renewable energy demands innovative solutions to maintain grid stability, resilience, and security in the body of smart cities. This paper presents a novel framework that redefines Bitcoin mining as a form of virtual energy storage, a flexible and controllable load capable of delivering large-scale demand response services, positioning it as a competitive alternative to traditional energy storage systems, including electrical, mechanical, thermal, chemical, and electrochemical storage solutions. By strategically aligning mining activities with grid conditions, Bitcoin mining can absorb excess electricity during periods of oversupply, converting it into digital assets, and reduce operations during times of scarcity, effectively emulating the behavior of conventional energy storage systems without the associated capital expenditures and material requirements. Beyond its operational flexibility, this paper explores the cyber–physical benefits of integrating Bitcoin mining into the power transmission systems as a defensive mechanism against false data injection (FDI) cyberattacks in smart city infrastructure. To achieve this goal, a decentralized and adaptive control strategy is proposed, in which mining loads dynamically adjust based on authenticated grid-state information, thereby improving system observability and hindering adversarial efforts to disrupt state estimation. In addition, to handle the proposed approach, this paper introduces a high-performance algorithm, a combination of quantum-augmented particle swarm optimization and wavelet-oriented whale optimization (QAPSO-WOWO). Simulation results confirm that strategic deployment of mining loads improves grid sustainability by utilizing curtailed renewables, enhances resilience by mitigating load-generation imbalances, and bolsters cybersecurity by reducing the impacts of FDI attacks. This work lays the foundation for a transdisciplinary paradigm shift, positioning Bitcoin mining not as a passive energy consumer but as an active participant in securing and stabilizing the future power grid in smart cities. Full article

This systematic review maps the landscape of microlearning research within software engineering education, critically examining how this pedagogical approach is being applied to develop the multifaceted competencies required of modern software professionals. Following PRISMA-ScR guidelines, the review synthesized 21 empirical studies from 2015 to 2026, analyzing their pedagogical approaches, technological integrations, curriculum coverage, and evidence of effectiveness. The findings reveal a field marked by creative experimentation yet significant fragmentation: while microlearning effectively engages students and conveys discrete programming and project management knowledge through gamified, mobile, and project-based formats, its application remains narrowly concentrated on introductory coding, leaving advanced competencies such as software architecture, requirements engineering, and testing strategies virtually unexplored. The review further exposes critical gaps in the evidence base, including the absence of longitudinal and transfer studies, the conflation of platform engagement with learning, and methodologically fragile claims of effectiveness. Enthusiasm for microcredentials and AI-personalized learning considerably outstrips empirical support, with implemented systems relying on rule-based logic rather than adaptive intelligence and credentialing frameworks lacking validation of employer recognition or employment outcomes. This review concludes that while microlearning holds genuine potential for just-in-time skill development in a rapidly evolving discipline, its role in software engineering education must be strategic and supplemental rather than comprehensive. The field must urgently move from promotional advocacy toward rigorous, comparative, and longitudinal research that assesses higher-order competencies and authentic professional capability, lest its promise remain unfulfilled. Full article

Agritourism is an expanding form of experience-based rural tourism, yet limited empirical research explains how experiential marketing shapes perceived value and satisfaction in authentic farming contexts. Drawing on Schmitt’s Strategic Experiential Modules and the Memorable Tourism Experience (MTE) framework, this study develops and tests a structural model linking agritourism experience, perceived value, and satisfaction. Survey data from 398 visitors across twelve certified agritourist communities in Taiwan were analyzed using CFA and SEM. Results show that agritourism experiences significantly enhance perceived value and directly increase satisfaction, with perceived value exerting a strong mediating effect. From a sustainability perspective, the findings underscore the distinctiveness of agritourism, where authenticity, natural variability, and human–land interactions generate experiential outcomes not replicable in constructed tourism spaces. The study advances experiential marketing theory and offers practical guidance for rural tourism development, thereby supporting sustainable rural development by fostering long-term tourist engagement and local economic vitality. Full article