In this study, we explored the interactive relationship between social media online word-of-mouth and offline word-of-mouth and its impact on consumers’ decision process for purchasing remanufactured products in China. This study adopted an exp...
This study examines the influence of K-pop consumers’ (online/offline) fandom activities on their happiness and their contemporary Christian music (CCM) listening intention and does so considering two base theories: activity theory and the cont...
25 July 2021
Drawing on expectation disconfirmation theory, this study explores the dyadic nature of omni-channel consistency on customer experience. Specifically, we propose a conceptual model that focuses on a brand’s offline channel customer experience relativ...
1 January 2015
The purpose of this research is to examine the variables that influence buying behavior for a sample of social network sites users who are offline buyers of hospitality services. Subsequently, we do the same of social network sites users who are onli...
11 October 2024
The blind box market is fast-growing, from toys, baseball cards, and vibrant second-hand products to the recent growing tourism market, becoming the latest trend sweeping through China, not only in offline retailing but also online businesses and e-c...
13 March 2021
The aim of this study is to identify the factors affecting the credibility of electronic word-of-mouth (eWOM) stimulation through Social Networking Sites (SNSs) through an empirical model providing both theoretical understandings and practical implic...
Glamping, with its pursuit of connection with nature and focus on refinement, inspires the dissemination of glamping scenes—A tourism phenomenon that has received little attention in the literature despite its popularity with travelers. This st...
The earthquake disaster has an impact on tourist visit intention. This study aims to investigate tourist behavior in the post-earthquake disaster linkage between information sources (word of mouth and electronic word of mouth) and risk perception tow...
10 March 2025
Internet platforms and self-media have become vital online communities for promoting positive reputations for hotels. Previous studies have primarily focused on enhancing positive electronic word-of-mouth (eWOM) through improvements in hotel infrastr...
The rapid development and deep integration of digital technology into cultural heritage have created new experiential paradigms for tourists. However, to transform from technological application to behavioral retention, the internal mechanisms throug...
10 September 2018
With the rapid advancement of Web 2.0 technologies, Internet medicine, and mobile healthcare, the influence of the use of patient-oriented Mobile Internet-based Health Services (MIHS) on patient satisfaction and the electronic word-of-mouth (WOM) of...
1 January 2019
With the rapid growth of e-commerce and social media, customers post online reviews on various online shopping websites and social media after their consumption experience, which generated the electronic word of mouth effect. In the online-to-offline...