Regardless of the platform or Apps the number of users is a prerequisite for monetization. Considering in-App advertising, through the optimal control theory, this paper establishes a dynamic advertising strategy model of one platform and n Apps unde...
Programmatic advertising uses big data to spread personalized marketing materials to target audiences, which is a major driving force for the growth of digital advertising. Among them, in-application advertisements (in-app ads) are an important part...
Mobile games have become one of the fastest-growing segments of the digital economy, and in-app advertisements represent a major source of revenue while shaping consumer attention and memory processes. This study examined the relationship between vis...
The proper use of Android app permissions is crucial to the success and security of these apps. Users must agree to permission requests when installing or running their apps. Despite official Android platform documentation on proper permission usage,...
16 September 2020
Interventions delivered via mobile apps show particular promise in tackling the burden of common mental disorders. Appropriately targeting these interventions to at-risk populations is critical to their success. This pilot study aimed to assess the u...
Generation Z (Gen Z) consumers require special consideration because they are a distinct demographic, are less receptive to mobile advertising, and have not been thoroughly studied. This study seeks to advance ad avoidance research by creatively exam...
The end of the twentieth century saw increased research on sustainability issues, particularly consumer consumption patterns and their environmental impact. As consumers become more aware of the need to shift consumption habits toward green initiativ...