- Article
Does Help-Seeking Message Content Impact Online Charitable Behavior? A Qualitative Comparative Analysis Based on 40 Waterdrop Projects
- Yanzhi Liu,
- Rong Cao and
- Zheng Wang
A help-seeking message is composed of abundant types of content; therefore, it is unsuitable for analysis by the traditional methods that assume that variables are independent of one another. To address this problem, we introduced qualitative compara...