- Article
Fashion E-Tail and the Impact of Returns: Mapping Processes and the Consumer Journey towards More Sustainable Practices
- Carolina Bozzi,
- Marco Neves and
- Claudia Mont’Alvão
The purpose of this study is to trace the processes behind the elaboration of the product page and map the shopping journey to identify ways to reduce returns. This is a qualitative study conducted in three stages: exploratory interviews with users,...