Emerging Trends in Tourism

A special issue of Tourism and Hospitality (ISSN 2673-5768).

Deadline for manuscript submissions: 31 August 2026 | Viewed by 2423

Editors


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Guest Editor
Agrarian Economy, Finance and Accounting, University of Cordoba, Cordoba, Spain
Interests: tourism; tourism P2P; cultural tourism

E-Mail Website
Guest Editor
Business Organization Department, School of Economics and Business, National University of Distance Education (UNED), 28040 Madrid, Spain
Interests: tourism; cultural tourism; heritage tourism; urban tourism; tourism business strategy

Special Issue Information

Dear Colleagues,

Sustainable and responsible tourism:

  • Low-carbon tourism and emissions reduction;
  • Circular economy in hospitality and activities;
  • Certifications and selection of sustainable destinations;
  • Destinations and resilience;
  • Tourist tax.

Urban tourism:

  • Governance and the new economy of tourism:;
  • Urban regeneration driven by tourism;
  • Augmented reality (AR) and virtual reality (VR) in heritage preservation;
  • Tourism and the transformation of local identity;
  • Political tourism;
  • Accessible and inclusive tourism;
  • Gastronomy as a driver of local development;
  • Tourism and climate change;
  • Urban planning and tourism.

Technology and traveler experience

  • Personalization through AI and data analytics;
  • Augmented reality and virtual reality for pre-exploration and post-travel experiences;
  • Contactless and automation in airports, hotels, and museums;
  • New mobility patterns.

Micro-mobility (scooters, e-bikes) and safe routes:

  • Clean transport and multimodal options;
  • Autonomous vehicles in tourism and destinations;
  • Experiential and emotional tourism.

Conscious, ethical, and sustainable travelers:

  • Preferences for less crowded destinations;
  • Flexibility in bookings and cancellation policies;
  • Destination marketing and branding;
  • Political tourism.

Solar, eco-friendly, and tech-forward hotels:

  • Agritourism and farm-stay accommodations;
  • Marketplaces and sharing-economy rental platforms;
  • Regenerative tourism and community experiences.

Preservation of tangible and intangible heritage:

  • Low-impact tourism for Indigenous and local communities;
  • Responsible tourism policies in sensitive areas.

Rural and nature-based destinations and regenerative tourism:

  • Rural tourism;
  • Disaster planning and destination recovery;
  • Domestic tourism and short trips;
  • Health, biosecurity, and safety.

Income generation for local communities:

  • Lodging economy as a collaborative service;
  • Training and inclusive employment in tourism;
  • Demand trends and traveler behavior.

Dr. Antonio Menor-Campos
Dr. Ramón Rueda-López
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 250 words) can be sent to the Editorial Office for assessment.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-anonymized peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Tourism and Hospitality is an international peer-reviewed open access monthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • sustainable tourism
  • traveler experience
  • augmented reality
  • autonomous vehicles
  • urban tourism

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Published Papers (3 papers)

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Research

30 pages, 598 KB  
Article
Between Leisure and Business: A Cluster Analysis of Golf Tourism in Spain
by Miguel Fuentes-Collado, Miguel Ángel Alcaide-Sillero, Paula C. Ferreira-Gomes and David Algaba-Navarro
Tour. Hosp. 2026, 7(6), 158; https://doi.org/10.3390/tourhosp7060158 - 1 Jun 2026
Viewed by 271
Abstract
In this study, the researchers aim to analyse the motivations of active golf tourists in Spain using the AFE-CFA-Cluster methodology. To this end, a survey was conducted in Spain amongst 381 players, both in person and online, who stated that they had undertaken [...] Read more.
In this study, the researchers aim to analyse the motivations of active golf tourists in Spain using the AFE-CFA-Cluster methodology. To this end, a survey was conducted in Spain amongst 381 players, both in person and online, who stated that they had undertaken one golf trip at least once in their lives. The survey consisted of three sections of questions: the first concerned preferences regarding both the destination and the golf courses; the second comprised 20 questions relating to motivations, divided into five categories: business opportunities, financial benefits, escape and relaxation, learning and challenge, and social interaction and camaraderie; and, finally, the third section focused on socio-demographic aspects. The results obtained from the exploratory factor analysis, which were subsequently confirmed by confirmatory factor analysis, revealed the composition of four motivational constructs: business opportunity, financial savings, escape and relaxation, and learning and challenge, resulting in a total of five homogeneous groups of golf tourists: experiential golfers, wellness-oriented golfers, multifunctional golfers, low-involvement golfers and learning-oriented golfers. These results may be useful for companies in the sector and marketing managers in defining the various existing segments of golf tourists and applying specific marketing strategies for each. Full article
(This article belongs to the Special Issue Emerging Trends in Tourism)
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23 pages, 1190 KB  
Article
A Holistic Approach to Customer Journey Management: Driving Satisfaction and Competitive Advantage in Tourism
by Carmen R. Santos, Sofía Blanco-Moreno, Ciarán Ó hAnnracháin and Nuran Bayram-Arlı
Tour. Hosp. 2026, 7(5), 126; https://doi.org/10.3390/tourhosp7050126 - 2 May 2026
Viewed by 914
Abstract
The purpose of this study is to develop and propose a holistic, stage-based conceptual framework for Customer Journey Management, addressing a critical gap in the literature that lacks a diagnostic and strategic tool to analyze the full journey across all phases, particularly within [...] Read more.
The purpose of this study is to develop and propose a holistic, stage-based conceptual framework for Customer Journey Management, addressing a critical gap in the literature that lacks a diagnostic and strategic tool to analyze the full journey across all phases, particularly within the tourism sector. Using a conceptual modeling approach grounded in a systematic literature review, the study synthesizes existing theories, Service-Dominant Logic and Customer Experience Theory, to propose a new theoretical-practical model (The Pyramid Model) and a measurement tool (Questionnaire/Grid). The framework integrates cognitive, emotional, and behavioral dimensions across the pre-, during-, and post-consumption stages. A comprehensive Questionnaire/Grid systematically maps and measures the impact of critical touchpoints on customer outcomes such as satisfaction and consumer delight. The model pioneers a quantifiable diagnostic tool that translates theory into managerial action, offering service managers a clear methodology to audit journeys, allocate resources, and drive customer delight and sustainable competitive advantage. Full article
(This article belongs to the Special Issue Emerging Trends in Tourism)
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26 pages, 656 KB  
Article
The Impact of Entrepreneurial Orientation, Market Orientation and Dynamic Capabilities on Firms’ Performance in Wine Tourism
by Maria Savvinopoulou and Naoum Mylonas
Tour. Hosp. 2026, 7(4), 109; https://doi.org/10.3390/tourhosp7040109 - 15 Apr 2026
Cited by 1 | Viewed by 746
Abstract
This research examines the impact of Entrepreneurial Orientation and Market Orientation on Dynamic Capabilities and investigates how these capabilities influence Firm Performance in the wine tourism industry. Drawing on the Dynamic Capabilities View, the research addresses a gap in the literature by clarifying [...] Read more.
This research examines the impact of Entrepreneurial Orientation and Market Orientation on Dynamic Capabilities and investigates how these capabilities influence Firm Performance in the wine tourism industry. Drawing on the Dynamic Capabilities View, the research addresses a gap in the literature by clarifying the relationships between strategic orientations (Entrepreneurial and Market) and performance outcomes in a rapidly evolving tourism context. Data were collected through a structured questionnaire administered to 171 entrepreneurs operating visitable wineries, using a five-point Likert scale. Structural Equation Modeling was employed to test the proposed relationships. The results indicate that both Entrepreneurial Orientation and Market Orientation significantly contribute to the development of Dynamic Capabilities, which in turn positively affect Firm Performance. The findings confirm the mediating role of Dynamic Capabilities in the relationship between strategic orientations and performance, offering new theoretical insights into how entrepreneurial and market-oriented behaviors translate into improved organizational outcomes. From a practical perspective, the research provides implications for wine tourism firms seeking to enhance innovation, adaptability, and market responsiveness, thereby strengthening long-term competitiveness in an increasingly dynamic and competitive environment. Full article
(This article belongs to the Special Issue Emerging Trends in Tourism)
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