Special Issue "Service Marketing Sustainability"
Deadline for manuscript submissions: closed (31 December 2022) | Viewed by 6113
Interests: transformative service research; service sustainability; knowledge management; futures literacy
Interests: transformative service research; service mechanics; emotion; metaverse
In this Special Issue on "Service marketing sustainability", we are pleased to invite you to the research papers with theories and perspectives on service marketing that address issues related to human sustainability, such as environmental problems and social problems that threaten human well-being.
Sustainability is defined as "creating and maintaining the conditions under which humans and nature can exist in productive harmony to support present and future generations" (EPA, 2019). The term originated in the forestry sector and has been recognized as a concept for thinking about the conservation of natural capital (Kuhlman & Farrington, 2010). Looking back at our economic activities, as they have grown, they have put greater pressure on the ecosphere resources and affected sustainability (Shirahada & Fisk, 2013). For example, a breakdown of electricity consumption, which emits greenhouse gases, shows that activities related to the service sector and the movement of people account for a large proportion of the total. In order to combat environmental problems, the service sector and service marketing activities need to take more responsibility for sustainability.
Recently, the message of sustainability has been applied to the sustainability of humanity itself, coupled with the concept of human well-being. We need to build a prosperous life without leaving any legacy for the future. This has led to the consideration of not only natural capital, but also human, social, and economic capital as sustained objects (Goodland, 2002). The depletion of any of these capitals affects human activities and has the potential to impair well-being. Therefore, as a marketing activity, the study of mechanisms to maintain service systems (Ho & Shirahada, 2021) and the discussion of the 3Ps (Program, Perspective, Personalization) as service marketing strategies to create sustainability (Sugiyama et al., 2015) have emerged as pioneer studies.
Thus, although the study of sustainability from the perspective of service marketing is becoming more and more important for humanity, there is still not enough research on it. The aim of this Special Issue is to open up a new horizon of human value-oriented service research as “service marketing sustainability”, taking into account natural capital, human capital, social capital, and economic capital as the objects of sustainability.
In this Special Issue, original research articles and reviews are welcome. Research areas may include (but not limited to) the following:
- Sustainable service;
- Sustainable consumption;
- Sustainable service education;
- Eco-value co-creation;
- Green service consumption;
- Service system sustainability;
- Sustainable value co-creation;
- Service sustainability concept;
- Sustainable well-being;
- Sustainable ecosystem services;
- Service design for sustainability;
- Technology for service sustainability;
- Sustainable service communication;
- Knowledge for service sustainability;
- Sustainable service community;
- Sustainable service innovation;
- Digital transformation for service sustainability.
We look forward to receiving your contributions.
EPA. (2019). Learn about sustainability. U.S. Environmental Protection Agency. https://www.epa.gov/sustainability/learn-about-sustainability
Goodland, R. (2002). Sustainability: human, social, economic, and environmental. In in Encyclopedia of global environmental change (pp. 1–3). John Wiley & Sons, Ltd.
Ho, B. Q., & Shirahada, K. (2021). Actor transformation in service: a process model for vulnerable consumers. In Journal of Service Theory and Practice: Vol. ahead-of-p (Issue ahead-of-print). https://doi.org/10.1108/JSTP-04-2020-0083
Kuhlman, T., & Farrington, J. (2010). What is sustainability? Sustainability, 2(11), 3436–3448. https://doi.org/10.3390/su2113436
Shirahada, K., & Fisk, R. P. (2013). Service sustainability: A tripartite value co-creation perspective. In Progressive Trends in Knowledge and System-Based Science for Service Innovation. https://doi.org/10.4018/978-1-4666-4663-6.ch005
Sugiyama, D., Shirahada, K., & Kosaka, M. (2015). Elements to organize the third place that promotes sustainable relationships in service businesses. Technology in Society, 43. https://doi.org/10.1016/j.techsoc.2015.05.013
Dr. Kunio Shirahada
Dr. Bach Q. Ho
Dr. Daisuke Sugiyama
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
- environmental sustainability
- service sustainability
- service design for sustainability
- knowledge for service sustainability
- sustainable service innovation