Special Issue "Environmentally Sustainable Behavior: Theories, Empirical Evidence and Implications"

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".

Deadline for manuscript submissions: 15 December 2020.

Special Issue Editors

Dr. Ninh Nguyen
Website
Guest Editor
Department of Economics, Finance and Marketing, La Trobe University, Bundoora 3086, Australia Business Sustainability Research Group, Thuongmai University, Hanoi, Vietnam
Interests: green marketing; environmentally sustainable behaviour; sustainable food consumption; sustainable development
Special Issues and Collections in MDPI journals
Prof. Dr. Khanh Dieu Hong Nguyen
Website
Guest Editor
School of Chemical Engineering, Hanoi University of Science and Technology, Hanoi, Vietnam
Interests: green fuel; renewable energy; natural and organic cosmetics
Prof. Dr. Simon Pervan
Website
Guest Editor
School of Economics, Finance and Marketing, RMIT University, Melbourne, Australia
Interests: service workers; brand management; consumer behaviour; scale development
Assoc. Prof. Dr. Hoang Viet Nguyen
Website
Guest Editor
Department of Research Administration, Thuongmai University, Hanoi, Vietnam
Interests: environmentally friendly behaviour; organic food consumption; strategic management; sustainable economic development
Prof. Dr. Lester Johnson
Website
Guest Editor
Department of Management and Marketing, Swinburne University of Technology, Hawthorn, Victoria 3122, Australia
Interests: sustainable tourism; consumer engagement; service innovation
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Special Issue Information

Dear Colleagues,

In recent years, researchers, marketers, and policymakers have constantly sought to explain and promote pro-environmental behaviour that is of paramount importance for environmental sustainability. A number of theories and models have been developed to explain and predict environmentally sustainable behaviour. Nevertheless, empirical studies, underpinned by these theories, show inconsistent and even conflicting results of the behaviour’s drivers and outcomes. Despite extensive environmental initiatives and efforts from governments, businesses and consumers seem reluctant to actively and frequently engage in environmentally sustainable behaviour.

Our Special Issue aims to make a contribution to the literature on business sustainability and consumer pro-environmental behaviour. We invite scholars, marketers, managers and policymakers to submit reviews and original research articles dealing with the antecedents and outcomes of environmentally sustainable behaviours, as well as their implications for environmental sustainability. In addition, papers that deliver a theoretically grounded, managerially relevant framework to guide environmental behaviour research and corporate sustainable practices are welcomed.

Dr. Ninh Nguyen
Prof. Dr. Khanh Dieu Hong Nguyen
Prof. Dr. Simon Pervan
Assoc. Prof. Dr. Hoang Viet Nguyen
Prof. Dr. Lester Johnson
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1800 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • environmentally sustainable behaviour
  • business sustainability
  • corporate environmental strategies
  • corporate sustainable practices and their outcomes
  • green marketing
  • green brand management
  • governmental environmental initiatives and policies
  • drivers and inhibitors of pro-environmental behaviour
  • socio-cultural influences on environmentally sustainable behaviour
  • organic food consumption
  • recycling and conservation behaviour
  • consumer awareness of eco-labels
  • consumer attitude towards renewable energy and clean fuel
  • willingness to pay for green products
  • green consumer profile

Published Papers (3 papers)

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Research

Open AccessArticle
The Relationship between Green Country Image, Green Trust, and Purchase Intention of Korean Products: Focusing on Vietnamese Gen Z Consumers
Sustainability 2020, 12(12), 5098; https://doi.org/10.3390/su12125098 - 23 Jun 2020
Abstract
This study aims to extend the stream of country image research through an empirical test primarily focusing on the relationship between the green country image of Korea, as well as the green trust and purchase intention of Korean products considering Vietnamese Generation Z [...] Read more.
This study aims to extend the stream of country image research through an empirical test primarily focusing on the relationship between the green country image of Korea, as well as the green trust and purchase intention of Korean products considering Vietnamese Generation Z (hereafter Gen Z) consumers. Data were collected in November 2019 through an online survey, and 440 data samples were identified and used for conducting the data analysis. The sample was divided into Vietnamese consumers residing in Korea and Vietnam. Firstly, an examination of the variance revealed that Vietnamese Gen Z consumers residing in Vietnam (VZV) displayed less positive perceptions of the constructs measured compared to Vietnamese Gen Z consumers residing in Korea (VZK), including cognitive green country image (CGCoI), affective green country image (AGCoI) of Korea, and also green trust (GT) and purchase intention (PI) of Korean products. Second, results from the structural equation model of VZV showed that CGCoI had a significant impact on the PI, while AGCoI had a significant impact on GT. Conversely, for VZK, it was found that CGCoI had a significant impact on PI, and that AGCoI had a significant impact on both GT and PI. Thirdly, the results of comparing the path coefficient between VZV and VZK showed that the impact of CGCoI and AGCoI on PI were stronger for VZK, whereas the impact of AGCoI on GT was stronger for VZV. Based on these findings, the study discusses practical and theoretical implications for future green marketing practices in Vietnam. Full article
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Open AccessArticle
The Links between Proactive Environmental Strategy, Competitive Advantages and Firm Performance: An Empirical Study in Vietnam
Sustainability 2020, 12(12), 4962; https://doi.org/10.3390/su12124962 - 18 Jun 2020
Abstract
The acceleration of environmental problems has put firms under high pressure to assume their social and environmental responsibility. This study aims to investigate the links between proactive environmental strategy, competitive advantages and firm performance. It also explores the control effects of firm size [...] Read more.
The acceleration of environmental problems has put firms under high pressure to assume their social and environmental responsibility. This study aims to investigate the links between proactive environmental strategy, competitive advantages and firm performance. It also explores the control effects of firm size and industry type on the adoption of such a strategy. Data were obtained from 232 firms that participated in the program on benchmarking and announcing sustainable companies in Vietnam. Findings from structural equation modelling reveal that the adoption of a proactive environmental strategy generates both differentiation and cost leadership competitive advantages. Furthermore, differentiation competitive advantages enhance firm performance in both the short term (i.e., product, financial and production performance) and long term (i.e., strategic performance). Interestingly, a proactive environmental strategy is more prevalent among larger firms and those in service industries. This study’s findings provide support for firms to pursue a proactive environmental strategy and have several implications for policymakers in developing policies that aim at promoting environmental practices in firms. Full article
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Open AccessArticle
Factors Affecting the Consumption of Energy-Efficient Lighting Products: Exploring Purchase Behaviors of Thai Consumers
Sustainability 2020, 12(12), 4887; https://doi.org/10.3390/su12124887 - 15 Jun 2020
Abstract
The continued usage of inefficient lighting products in residential sectors is one of the major causes of the rapid growth in global energy consumption. Their replacement with highly efficient lighting appliances could avoid large amounts of electricity consumption and reduce CO2 emissions [...] Read more.
The continued usage of inefficient lighting products in residential sectors is one of the major causes of the rapid growth in global energy consumption. Their replacement with highly efficient lighting appliances could avoid large amounts of electricity consumption and reduce CO2 emissions worldwide. In this regard, the collective contribution by the residential sector is extremely important and the increase in demand for energy-efficient lighting products can help achieve sustainability goals. This study aims to examine the determinants of household consumers’ behaviors in purchasing energy-saving lighting products by applying the Theory of Planned Behavior (TPB) as the main theoretical framework. Data (n = 288) from a survey in Thailand were analyzed using causal Structural Equation Modeling (SEM). The results suggested that attitude has the largest direct effect, while subjective norm was the weakest predictor of purchase intention towards light-emitting diode (LED) products. In addition, this study expands the TPB by including an investigation of a direct effect of attitude on purchase behavior. The results suggest that attitudes have a strong direct influence on the purchasing behavior for LED products. Additionally, only some socio-demographic variables have significant effects on purchase behavior. The study’s findings highlight several implications for policymakers, the private sector, and green marketers in developing practical strategies. Furthermore, suggestions and future research directions are discussed. Full article
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