Sustainable Marketing and Consumption in the Digital Age

Dear Colleagues,

In facing the current challenges resulting from, among others, the development of modern technologies, but also generational changes, the concept of sustainable marketing and consumption is of particular importance. The use of solutions based on innovative information technologies to connect the places where the consumer is physically present to digital spaces creates completely new conditions for consumer behavior, particularly for their decision-making model. It contributes to the development of a new type of consumer experiencing a physical–digital space of choices, decisions, and purchasing activities—the "phygital" consumer. New solutions allow for the experience of sustainable, interactive, and unique experiences, and value for the consumer is created through the possibility of a smooth transition from real space to digital space (and vice versa). Due to the dissemination of solutions from organizations creating phygital spaces, and due to the recognized and quite radical virtualization of consumer behavior while maintaining the need (or desire) to be present in physical space, an increase in the importance of the "phygital consumer" as a market entity should be expected.

This Special Issue aims to answer questions about the scope and conditions for the implementation of the concept of sustainable marketing based on new information technologies in the sphere of product communication, distribution, and consumption. Reductions in the knowledge gaps of the presented issues will be supported by studies on the directions of consumer behavior development, as well as the strategies and marketing activities of producers and distributors. Striving for a holistic presentation of the issues raised, articles whose authors also indicate the typologies of phygital consumers and their attitudes towards new marketing strategy development based on modern information technologies will be very desirable. It would be valuable to look at this issue from the perspective of individual types of phygital consumers and their experiences in various countries.

Look forward to receiving your contributions.

Prof. Dr. Łukasz Wróblewski
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 250 words) can be sent to the Editorial Office for assessment.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.