- 3.3Impact Factor
- 7.7CiteScore
- 20 daysTime to First Decision
Sustainable Branding and Marketing
Special Issue Information
Dear Colleagues,
While facing trade-offs among companies, many leading environmental- thinking companies have recognized the value of both redesigning their products to prevent possible environmental problems and also of obtaining positive economical benefits from the three traditional priorities (reuse, reduce, and recycle). As the green movement has stimulated profitable opportunities, new views of environmental business and sustainable branding/marketing have evolved.
Major strategy frameworks pertinent to green business growth include environmental concerns, green branding, challenges of greener supply chains, clean energy uses, volumes of carbon footprints, and recyclable packages. Discussing the strategy framework from a green branding-marketing perspective, we invite you to contribute to this special issue by submitting comprehensive reviews, case studies, or research articles.
Prof. Dr. Rachel J.C. Chen
Guest Editor
Keywords
- economical benefits
- reuse, reduce, and recycle
- green movement
- sustainable branding
- sustainable marketing
- green supply chains
Benefits of Publishing in a Special Issue
- Ease of navigation: Grouping papers by topic helps scholars navigate broad scope journals more efficiently.
- Greater discoverability: Special Issues support the reach and impact of scientific research. Articles in Special Issues are more discoverable and cited more frequently.
- Expansion of research network: Special Issues facilitate connections among authors, fostering scientific collaborations.
- External promotion: Articles in Special Issues are often promoted through the journal's social media, increasing their visibility.
- e-Book format: Special Issues with more than 10 articles can be published as dedicated e-books, ensuring wide and rapid dissemination.
Published Papers
Get Alerted
Add your email address to receive forthcoming issues of this journal.
