Next Article in Journal
An Empirical Mode Decomposition for Establishing Spatiotemporal Air Quality Trends in Shandong Province, China
Next Article in Special Issue
Does Perceived Advertising Value Alleviate Advertising Avoidance in Mobile Social Media? Exploring Its Moderated Mediation Effects
Previous Article in Journal
Blockchain Technology in Wine Chain for Collecting and Addressing Sustainable Performance: An Exploratory Study
Previous Article in Special Issue
The Relationship between Contact-Free Services, Social and Personal Norms, and Customers’ Behavior for the Sustainable Management of the Restaurant Industry
 
 
Search for Articles:
Title / Keyword
Author / Affiliation / Email
Journal
Article Type
 
 
Advanced Search
 
Section
Special Issue
Volume
Issue
Number
Page
 
Journals
Sustainability
Volume 13
Issue 22
10.3390/su132212900
sustainability-logo
Submit to this Journal Review for this Journal Propose a Special Issue
► Article Menu

Article Menu

share Share announcement Help format_quote Cite question_answer Discuss in SciProfiles
first_page
settings
Order Article Reprints
Font Type:
Arial Georgia Verdana
Font Size:
Aa Aa Aa
Line Spacing:
Column Width:
Background:
Article

The Impact of the Fear of COVID-19 on Purchase Behavior of Dietary Supplements: Integration of the Theory of Planned Behavior and the Protection Motivation Theory

by
Cheng Liu
1,†,
Cheuk-Kwan Sun
2,3,†,
Yu-Chia Chang
4,5,
Shang-Yu Yang
1,
Tao Liu
6 and
Cheng-Chia Yang
1,*
1
Department of Healthcare Administration, College of Medical and Health Science, Asia University, Taichung 41354, Taiwan
2
Department of Emergency Medicine, E-Da Hospital, Kaohsiung 82445, Taiwan
3
School of Medicine for International Students, College of Medicine, I-Shou University, Kaohsiung 82445, Taiwan
4
Department of Long Term Care, College of Health and Nursing, National Quemoy University, Kinmen County 892009, Taiwan
5
Department of Medical Research, China Medical University Hospital, China Medical University, Taichung 404332, Taiwan
6
Sports Institute, Wuhan Huaxia University of Technology, Wuhan 430223, China
*
Author to whom correspondence should be addressed.
†
These authors contributed equally to this work as first authors.
Sustainability 2021, 13(22), 12900; https://doi.org/10.3390/su132212900
Submission received: 11 October 2021 / Revised: 10 November 2021 / Accepted: 19 November 2021 / Published: 22 November 2021
(This article belongs to the Special Issue The Evolution of Consumer Behavior in the Sustainable Business: Evidence from COVID-19)
Browse Figure
Review Reports Versions Notes

Abstract

This study aimed at assessing the impacts of the fear of COVID-19 on consumer buying behavior toward dietary supplements. This investigation was a cross-sectional study in which literate adults regardless of gender over the age of 20 were recruited from three pharmacies in three different districts of Wuhan City, China. A total of 598 questionnaires were analyzed after excluding 10 with incomplete information. The current study demonstrated that attitudes, subjective norms, and perceived behavioral control had a positive impact on the intention of purchasing dietary supplements. Fear of COVID-19 was related to an enhanced purchase intention toward dietary supplements. Attitudes, subjective norms, and perceived behavioral control were significant factors that mediated the association between the fear of COVID-19 and the purchase intention of dietary supplements. This study helps provide practical advice for stakeholders in the pharmaceutical and healthcare industries to tailor appropriate strategies for improving product promotion or healthcare-related interventions.
Keywords: fear of COVID-19; dietary supplements; theory of planned behavior; protection motivation theory fear of COVID-19; dietary supplements; theory of planned behavior; protection motivation theory

Share and Cite

MDPI and ACS Style

Liu, C.; Sun, C.-K.; Chang, Y.-C.; Yang, S.-Y.; Liu, T.; Yang, C.-C. The Impact of the Fear of COVID-19 on Purchase Behavior of Dietary Supplements: Integration of the Theory of Planned Behavior and the Protection Motivation Theory. Sustainability 2021, 13, 12900. https://doi.org/10.3390/su132212900

AMA Style

Liu C, Sun C-K, Chang Y-C, Yang S-Y, Liu T, Yang C-C. The Impact of the Fear of COVID-19 on Purchase Behavior of Dietary Supplements: Integration of the Theory of Planned Behavior and the Protection Motivation Theory. Sustainability. 2021; 13(22):12900. https://doi.org/10.3390/su132212900

Chicago/Turabian Style

Liu, Cheng, Cheuk-Kwan Sun, Yu-Chia Chang, Shang-Yu Yang, Tao Liu, and Cheng-Chia Yang. 2021. "The Impact of the Fear of COVID-19 on Purchase Behavior of Dietary Supplements: Integration of the Theory of Planned Behavior and the Protection Motivation Theory" Sustainability 13, no. 22: 12900. https://doi.org/10.3390/su132212900

APA Style

Liu, C., Sun, C.-K., Chang, Y.-C., Yang, S.-Y., Liu, T., & Yang, C.-C. (2021). The Impact of the Fear of COVID-19 on Purchase Behavior of Dietary Supplements: Integration of the Theory of Planned Behavior and the Protection Motivation Theory. Sustainability, 13(22), 12900. https://doi.org/10.3390/su132212900

Note that from the first issue of 2016, this journal uses article numbers instead of page numbers. See further details here.

Article Metrics

Back to TopTop