Special Issue "The New Era of Digital Marketing"

A special issue of Journal of Theoretical and Applied Electronic Commerce Research (ISSN 0718-1876). This special issue belongs to the section "Digital Marketing and the Connected Consumer".

Deadline for manuscript submissions: 31 July 2021.

Special Issue Editors

Dr. Shib Sankar Sana
Guest Editor
Principal, Department of Mathematics, Kishore Bharati Bhagini Nivedita College, Kolkata 700060, India
Interests: inventory control and management; production planning and control; supply chain management; soft computing; biomathematics; business and management
Special Issues and Collections in MDPI journals
Dr. Sweety Sadhukhan
Guest Editor
Department of Commerce, Kishore Bharati Bhagini Nivedita College, Kolkata 700060, India
Interests: e- commerce; communication; marketing; women empowerment; human resources; stress, corporate governance, business and management

Special Issue Information

Dear Colleagues,

Recently, technology has changed the business strategies of business leaders, especially when it comes to their marketing strategies. We are in the era of digital technologies where customers are inclined to online marketing besides offline marketing systems. Marketers found new ways of understanding and connecting with customers online. Massive use of smart phones is the biggest advantage for the marketer. Digital marketing services are not only limited to e-commerce apps and websites, but they expand to social media platforms like Facebook, Twitter, Instagram, and so on. New media/social media plays a vital role apart from traditional mean of marketing.

Our endeavor is meant to encourage all professionals, academicians, industrialists, and other people surrounding us to act as consultants with their views and opinions about digital marketing. The aim of the book is to raise awareness about the future of digital marketing leading to a sustainable and profitable future.

Both original research and review articles with the objective of improving problems in the implementation of digital technology and social and environmental issues are encouraged.

Potential topics include but are not limited to the following:

  • Issues and challenges of online marketing
  • Role of social media
  • Viral marketing
  • Evolution of digital marketing
  • Role and importance of digital marketing in socio-economic development
  • Challenges and solution of digital marketing
  • Internet marketing
  • Future of digital marketing
  • Online green marketing strategies
  • Women and social marketing
  • Mathematical modeling on offline and online marketing and its comparison
  • Inventory control through offline and online (double channel)
  • Supply chain management
Dr. Shib Sankar Sana
Dr. Sweety Sadhukhan
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Journal of Theoretical and Applied Electronic Commerce Research is an international peer-reviewed open access quarterly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1000 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.


  • digital marketing
  • digital transformation
  • value creation processes
  • sustainable and profitable future
  • social media
  • marketing strategy

Published Papers

This special issue is now open for submission.
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