The New Era of Digital Marketing

Dear Colleagues,

Recently, technology has changed the business strategies of business leaders, especially when it comes to their marketing strategies. We are in the era of digital technologies where customers are inclined to online marketing besides offline marketing systems. Marketers found new ways of understanding and connecting with customers online. Massive use of smart phones is the biggest advantage for the marketer. Digital marketing services are not only limited to e-commerce apps and websites, but they expand to social media platforms like Facebook, Twitter, Instagram, and so on. New media/social media plays a vital role apart from traditional mean of marketing.

Our endeavor is meant to encourage all professionals, academicians, industrialists, and other people surrounding us to act as consultants with their views and opinions about digital marketing. The aim of the book is to raise awareness about the future of digital marketing leading to a sustainable and profitable future.

Both original research and review articles with the objective of improving problems in the implementation of digital technology and social and environmental issues are encouraged.

Potential topics include but are not limited to the following:

• Issues and challenges of online marketing
• Role of social media
• Viral marketing
• Evolution of digital marketing
• Role and importance of digital marketing in socio-economic development
• Challenges and solution of digital marketing
• Internet marketing
• Future of digital marketing
• Online green marketing strategies
• Women and social marketing
• Mathematical modeling on offline and online marketing and its comparison
• Inventory control through offline and online (double channel)
• Supply chain management

Dr. Shib Sankar Sana
Dr. Sweety Sadhukhan
Guest Editors

Manuscript Submission Information

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