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Conservation, Volume 4, Issue 2

June 2024 - 12 articles

Cover Story: Strategic communication can motivate target audiences into conservation action. Using online surveys, we compared different visual communication strategies using text, graphics, and photographs for encouraging parrotfish-friendly conservation behaviors to see which one yields greater emotion, interest, and intended action. Two experiments contrasted a scientific poster, a graphical poster using social marketing techniques, a photograph, graphic icons without text, and a blank control. The results revealed how engaging visuals can inspire positive reactions and behavioral intentions. With less text and content to process, the social marketing poster more efficiently inspired desired reactions. Thus, conservation communications can integrate psychology and graphics to efficiently inspire action. View this paper
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Articles (12)

  • Article
  • Open Access
2,958 Views
13 Pages

The mountaintops of eastern Brazil harbor the highest rates of plant endemism in South America. However, local biodiversity faces constant threats due to habitat loss and mining activities. About 89 rare and endangered species are exclusive to this r...

  • Article
  • Open Access
2 Citations
2,133 Views
11 Pages

Influence of Climatic Variables on the Stem Growth Rate in Trees of a Tropical Wet Forest

  • Juan Carlos Valverde,
  • Dagoberto Arias-Aguilar,
  • Marvin Castillo-Ugalde and
  • Nelson Zamora-Villalobos

The growth of tropical wet forests has a significant relationship with the climate; aspects such as temperature and precipitation affect the species; however, few studies have characterized the stem growth rate of tropical tree species. This study&rs...

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Conservation - ISSN 2673-7159