Digital, Volume 5, Issue 3 (September 2025) – 10 articles

The emergence of generative artificial intelligence (GenAI) in higher education offers new opportunities for academic support while also raising complex ethical concerns. This study explores how university students ethically evaluate the use of GenAI in three academic contexts: improving essay writing, preparing for exams, and generating complete essays without personal input. Drawing on the Multidimensional Ethics Scale (MES), the research assesses five philosophical frameworks—moral equity, relativism, egoism, utilitarianism, and deontology—based on a survey conducted among undergraduate social sciences students in Spain. The findings reveal that students generally view GenAI use as ethically acceptable when used to improve or prepare content, but express stronger ethical concerns when authorship is replaced by automation. Gender and full-time employment status also influence ethical evaluations: women respond differently than men in utilitarian dimensions, while working students tend to adopt a more relativist stance and are more tolerant of full automation. These results highlight the importance of context, individual characteristics, and philosophical orientation in shaping ethical judgments about GenAI use in academia. Full article

Managing finances in a supply chain today is not as straightforward as it once was. The world is constantly shifting—markets fluctuate, risks emerge unexpectedly—and companies are continually trying to stay one step ahead. In all this, financial resilience has become more than just a strategy. It is a survival skill. In our research, we examined how newer technologies (such as blockchain and the Internet of Things) can make a difference. The idea was not to reinvent the wheel but to see if these tools could actually make financing more transparent, reduce some of the friction, and maybe even help companies breathe a little easier when it comes to liquidity. We employed two optimization methods (Non-dominated Sorting Genetic Algorithm II (NSGA-II) and Multi-Objective Particle Swarm Optimization (MOPSO)) to achieve a balanced outcome. The goal was lower financing costs, better liquidity, and stronger resilience. Blockchain did not just record transactions—it seemed to build trust. Meanwhile, the Internet of Things (IoT) provided companies with a clearer picture of what is happening in real-time, making financial outcomes a bit less of a guessing game. However, it gives financial managers a better chance at planning and not getting caught off guard when the economy takes a turn. Full article

The integration of Life Cycle Assessment (LCA) into Building Information Modeling (BIM) processes is becoming increasingly important for enhancing the environmental performance of construction projects. This scoping review examines how LCA methods and environmental data are currently integrated into BIM workflows, focusing on automation, data standardization, and visualization strategies. We selected 43 peer-reviewed studies (January 2010–May 2025) via structured searches in five major academic databases. The review identifies five main types of BIM–LCA integration workflows; the most common approach involves exporting quantity data from BIM models to external LCA tools. More recent studies explore the use of artificial intelligence for improving automation and accuracy in data mapping between BIM objects and LCA databases. Key challenges include inconsistent levels of data granularity, a lack of harmonized EPD formats, and limited interoperability between BIM and LCA software environments. Visualization methods such as color-coded 3D models are used to support early-stage decision-making, although uncertainty representation remains limited. To address these issues, future research should focus on standardizing EPD data structures, enriching BIM objects with validated environmental information, and developing explainable AI solutions for automated classification and matching. These advancements would improve the reliability and usability of LCA in BIM-based design, contributing to more informed decisions in sustainable construction. Full article

Many traffic-sign detection systems are available to assist drivers with particular conditions such as small and distant signs, multiple signs on the road, objects similar to signs, and other challenging conditions. Real-time object detection is an indispensable aspect of these detection systems, with detection speed and efficiency being critical parameters. In terms of these parameters, to enhance performance in road-sign detection under diverse conditions, we proposed a comprehensive methodology, SSAM_YOLOv5, to handle feature extraction and small-road-sign detection performance. The method was based on a modified version of YOLOv5s. First, we introduced attention modules into the backbone to focus on the region of interest within video frames; secondly, we replaced the activation function with the SwishT_C activation function to enhance feature extraction and achieve a balance between inference, precision, and mean average precision (mAP@50) rates. Compared to the YOLOv5 baseline, the proposed improvements achieved remarkable increases of 1.4% and 1.9% in mAP@50 on the Tiny LISA and GTSDB datasets, respectively, confirming their effectiveness. Full article

This research analyzed university students’ perceptions of the use of generative artificial intelligence (hereafter Gen-AI) in a higher education context. Specifically, it addressed the potential benefits and challenges related to the application of these web-based resources. A mixed method was adopted and the sample consisted of 407 teacher training students enrolled in the Early Childhood and Primary Education Degrees in the Region of Murcia in Spain. The results indicated a clear recognition of the relevance of these technological tools for teaching and learning. Respondents highlighted the potential to engage them in academic tasks, increase their motivation, and personalize their learning pathways. However, participants identified some challenges related to technology dependency, ethical issues, and privacy concerns. By understanding learners’ beliefs and assumptions, educators and educational administrations can adapt Gen-AI according to learners’ needs and preferences to improve their academic performance. In learning practice, these adaptations could involve evidence-based interventions, such as AI literacy modules or hybrid assessment frameworks, to translate findings into practice. In addition, it is necessary to adjust materials, methodologies, and the assessment of the academic curriculum to facilitate student learning and ensure that all students have access to quality education and the adequate development of digital skills. Full article

As digital marketing becomes more targeted and interactive, it is more critical to understand how young audiences perceive and react to compelling content. This research examines the extent to which consumer responses are affected by neuromarketing knowledge, interest, and screen-based advert exposure for middle school kids. Based on responses from 244 Greek adolescents aged 12–15 years, Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to investigate direct and mediated influences on purchase intentions with advertisement skepticism and persuasion knowledge as mediating factors. Results indicate that exposure and recognition have a significant influence on intentions both by means of cognitive as well as attitudinal processes, while interest only increases skepticism but not interaction. Multi-group analysis yielded significant differences according to age and experience, referring to the development path of advertising literacy. The results provide strong cues to educators, policymakers, and marketers who want to develop media-critical competencies among adolescents in an ever-shaping digital age. Full article

An Application Programming Interface (API) is a formally defined interface that enables controlled interaction between software components, and is a key pillar of modern microservice-based architectures. However, asynchronous API changes often lead to breaking compatibility and introduce systemic instability across dependent services. Prior research has explored various strategies to manage such evolution, including contract-based testing, semantic versioning, and continuous deployment safeguards. Nevertheless, a comprehensive orchestration mechanism that formalizes dependency propagation and automates compatibility enforcement remains lacking. In this study, we propose a Compatibility-Driven Version Orchestrator, integrating semantic versioning, contract testing, and CI triggers into a unified framework. We empirically validate the approach on a Kubernetes-based environment, demonstrating the improved resilience of microservice systems to breaking changes. This contribution advances the theoretical modeling of cascading failures in microservices, while providing developers and DevOps teams with a practical toolset to improve service stability in dynamic, distributed environments. Full article

The integration of Artificial Intelligence (AI) in construction project management is revolutionising the industry; offering innovative solutions to enhance efficiency, reduce costs, and improve decision making. This structured literature review explored the current applications, benefits, challenges, and future trends of AI in construction project management. This study synthesised findings from 135 peer-reviewed articles published between 1985 and 2024; representing Industry 3.0 (3IR), Industry 4.0 (4IR), and Industry 4.0 Post COVID-19 (4IR PC). Analysis showed that the Planning and Monitoring and Control phases of the project have the greatest application of AI, while decision making, prediction, optimisation, and performance improvement are the most common purposes of AI use in the construction industry. The drivers of AI adoption within the construction industry include technology availability, project outcome and performance improvement, a competitive advantage, and a focus on sustainability. Despite these advancements, the review revealed several barriers to AI adoption, including data integration issues, the high cost of AI implementation, resistance to change among stakeholders, and ethical concerns surrounding data privacy, amongst others. This review also identified future ongoing applications of AI in the construction industry, such as sustainability and energy efficiency, digital twins, advanced robotics and autonomous construction, and optimisation. By providing a comprehensive analysis of the evolution of practices and the future direction of AI application, this study serves as a resource for researchers, practitioners, and policymakers seeking to understand the evolving landscape of AI in construction project management. Full article

ChatGPT, a prominent large language model developed by OpenAI, has rapidly become embedded in digital infrastructures across various sectors. This narrative review examines its evolving role and societal implications in three key domains: healthcare, education, and the economy. Drawing on recent literature and examples, the review explores ChatGPT’s applications, limitations, and ethical challenges in each context. In healthcare, the model is used to support patient communication and mental health services, while raising concerns about misinformation and privacy. In education, it offers new forms of personalized learning and feedback, but also complicates assessment and equity. In the economy, ChatGPT augments business operations and knowledge work, yet introduces risks related to job displacement, data governance, and automation bias. The review synthesizes these developments to highlight how ChatGPT is driving digital transformation while generating new demands for oversight, regulation, and critical inquiry. It concludes by outlining priorities for future research and policy, emphasizing the need for interdisciplinary collaboration, transparency, and inclusive access as generative AI continues to evolve. Full article