Abstract
Shared mobility is developing at a very fast pace around the world, becoming an alternative to classic forms of travel and, according to the public, providing innovative services. In recent years, these innovative services have also gained wide interest among scientists from a multicriteria point of view. However, among the topics and reviews in the literature, no review paper considering shared mobility in terms of innovation was identified. This article’s research objective was to indicate the perception of innovation in shared mobility in scientific works. The results indicate that innovations in shared mobility are a niche topic considered in few scientific works. What is more, in most cases, shared mobility services are perceived as innovative in themselves without detailed service analysis. Moreover, the issues of open innovation, which are closely related to the concept of accessible Mobility as a Service system and smart cities, are often overlooked. In addition, there was no work identified that fully referred to all areas of innovative service. The article supports researchers in the determination of further research directions in the field of shared mobility and fills the research gap in the field of knowledge about open innovation, especially in the context of the development of shared mobility services in smart cities.
1. Introduction
In recent years, shared mobility services, that is, modern short-term vehicle rentals, have become widely available in modern cities on six continents of the world. The wide range of vehicles offered as part of their services, from bicycles to kick scooters, scooters, and cars, as well as the growing interest by authorities in promoting the implementation of services that offer an alternative to conventional mobility, or popularizing services in the name of sustainable development of vehicles, has led to a significant increase in the frequency of their use [1,2]. The indicated popularity was translated into numerical values, which demonstrate a development trend. Statistics show that revenue in the shared mobility segment is projected to reach USD 1.53 trillion in 2023, and that user penetration is 88.3% in 2023 and is expected to hit 92.8% by 2027 [3]. Along with the growing popularity of systems on their market, it was found that, within one city, there could be many service providers providing almost the same service and the same or similar vehicles. This kind of action has led to the phenomenon of growing competition around shared mobility service providers [4]. Growing competition, on the one hand, is a driver for change and, on the other hand, does not guarantee market success for each shared mobility operator on the market. As a result, it happens quite often that, despite grandly inaugurated systems, shared mobility operators are quickly temporarily or completely suspended, closed, and taken over. Then, many factors affecting the failure of the shared mobility market are provided, which include, among others:
- Unbalanced demand—a situation when the number of vehicles rented from a location may not equal the number of vehicles returned to this location [5];
- Unsuitable vehicle relocation [6,7];
- An improperly selected fleet of vehicles [8];
- An inappropriate business model [9];
- A closed approach to the willingness to share data, due to the lack of participation in mobility accelerators [10];
- Faulty system management without the indicated patterns [11,12,13];
- Improper management of the fleet of vehicles and their technical condition [14,15];
- Too high of a discrepancy between supply and demand [16,17].
In addition to the classic market problems of shared mobility, there were unexpected market circumstances related to the COVID-19 pandemic which directly affected the preferences of users of shared mobility systems [18], the durability and structuring of services provided during and after the pandemic [19], and the challenges facing the industry related to both the pandemic and the unexpected economic crisis [20]. To cope with market turmoil in the shared mobility industry, various types of innovations were introduced by the service providers. While various types of business practices in the industry are discussed, it is interesting how the scientific community relates to innovations in the shared mobility market. Are shared mobility innovations considered from a scientific point of view? Further, can these innovations be described as open innovations, i.e., those where an open and mutual approach to the process of creating and implementing or improving a given service is promoted [21]? An initial review of the literature did not identify any work that would constitute a review of work on innovation in shared mobility. To fill this research niche, our study was devoted to a review of the topic of innovations in shared mobility from the scientific works point of view. As part of the research, a synthesis of the literature was performed, which was confronted with business practices used in the shared mobility market. Our study is a compendium of knowledge on the perception of innovation in shared mobility research in the context of smart cities. It supports the determination of further research directions in the field of shared mobility. The article also fills the research gap in the field of knowledge on open innovation, especially in the context of the development of shared mobility services in smart cities.
3. Research Methodology
To find out the level of scientific knowledge on innovations used in shared mobility systems, it was decided to review the literature. The task of the selected research method was to define the research query, indicate keywords, determine the database to which the search will be directed, indicate whether reviews of the literature fill the research gap of the query to which the article refers, determine what type of documents are in the database, define inclusion and exclusion criteria, perform a detailed analysis, synthesize documents, and indicate the results [35]. Among the various types of commonly available literature analyses, the method based on the systemic approach proposed by Booth et al. was selected [35]. Based on the selected methodology, the literature review was conducted as follows [35]:
- Indication of the research objective of the literature review.
- Performing a complete search, acquisition, and download of literature items.
- Extraction and evaluation of acquired literature items.
- Synthesis and detailed analysis of the results obtained.
- Presentation and sharing of results, comparison with business practices, and conclusions.
The first stage, following the adopted plan of conduct, was to define the research objective. The goal was to identify innovations in shared mobility systems. The scope of the study was defined through an extensive review of documents available on innovations in the publicly available scientific databases Scopus and the Web of Science. The choice of the databases was not accidental, because both databases are leaders in bibliographic information in today’s academic world [36]. The Web of Science was chosen because it provides a common search language, navigation environment, and data structure, allowing researchers to search broadly across disparate resources and use citation connections to navigate to relevant research results [37]. In turn, the Scopus database was selected because it is one of the largest curated abstract and citation databases, with a wide global and regional coverage of scientific journals, conference proceedings, and books, which ensuring that only the highest quality data are indexed through rigorous content selection [38].
Boolean functions, which enable a thorough logical analysis ensuring the sense and truthfulness of the statements sought during literature reviews, were used to search for individual publications in the indicated databases [39]. The research period covered March 2023. In the first stage, the term “shared mobility” was searched in the titles, abstracts, and keywords contained in both analyzed databases. The focus was on works written in English. The author’s name was excluded from the search to avoid citing her research. The detailed search formula was as follows (1):
where OS refers to overall search and refers to documents that included the “shared mobility” phrase in their titles, abstracts, and keywords.
The first general search identified 22,147 documents in the form of articles, monographs, books, and conference papers that contained the term “shared mobility” in the title, abstract, or keywords. The number of searches turned out to be so high because the term “shared mobility” is used with many different meanings and in various scientific disciplines not necessarily directly related to real mobility. In the next step, among the works on shared mobility, those devoted to innovations were searched. The detailed search formula was as follows (2):
where DS refers to detailed search and refers to documents that included “innovation”, “innovations”, and “shared mobility” terms in titles, abstracts, and keywords.
The second detailed search identified 2777 documents but, after making a detailed synthesis, it turned out that many works did not refer to transport issues. A detailed search resulted in 2777 documents, but what is more important, a more precise analysis of the obtained excerpts showed that among the documents there were works that referred to car-sharing in a very general way, for example, indicating it only in the form of a keyword of a given scientific work. Therefore, it was decided to perform a third, even more precise and limited search, according to formula (3):
where PS refers to precise search.
The defined documents were analyzed in detail in terms of factors affecting carsharing, and the results are presented in the next section.
4. Results
The literature analysis made it possible to state that generally, the identified works refer to innovations in shared mobility services. However, this does not apply to the full number of 106 works. After a detailed synthesis and exclusion of works in which innovations appeared only as a single slogan (e.g., innovations appeared in the title or content of the work but were not a leading topic in the work) or where shared mobility was discussed but was understood to mean ride-sharing, taxi sharing, or public transportation connected to sharing of journeys (as opposed to sharing of vehicles), at least 21 articles related to innovations in shared mobility remained.
Table 2 presents a detailed summary of the identified works, together with information about the type of innovation discussed in the given work, its detailed features, and an indication of whether the research work concerned open or closed innovations.
Table 2.
Topics of innovation in works on shared mobility: summary.
The literature analysis performed indicates that in the case of the issue of innovation of shared mobility, it is the services themselves that are considered innovative by scientists. Scientists consider them from various aspects. Among them, however, five research trends can be identified:
- (1)
- Business model analysis;
- (2)
- Analyzes policies concerning sustainable development;
- (3)
- The situation during or after the COVID-19 pandemic;
- (4)
- Adjusting services to the needs of users or examining the level of their acceptance by society;
- (5)
- Studies of good practices and the transition from classic forms of transport to shared mobility.
Interestingly, from the point of view of issues that should be taken into account to increase the level of innovation of services, general statements are indicated in the works, such as, for example, economic issues or environmental concerns of society; innovative management; more sustainable urban transportation planning; more effective fleet relocation; approaching the law; infrastructure and operational issues of systems; education in the field of open innovation; collaborative, adaptive, and performance-based governance; inclusive and proactive regulatory approach; travel patterns; demographics; values; lifestyles; and compatibility of the services with daily life, without specifying detailed service improvement guidelines.
It is important to emphasize that in the vast majority of works, the issues of open innovation are niche aspects. Among the analyzed articles, only 5 papers devoted directly to open innovations in shared mobility were defined, which means that 76% of the research published on innovations in shared mobility did not directly concern open innovations. However, what is interesting, despite the lack of indications of links with open innovations, is that scientists, in their work, pointed to aspects that can be associated with an open type of innovation, such as interoperability of systems, creating a network of stakeholders, public–private partnership, or cooperation with competitors and customers. It seems, therefore, that knowledge about open innovations may be too little disseminated among scientists conducting research in the field of shared mobility concerning, for example, classical research on management, marketing, taxonomy, or entrepreneurship [18,56,57].
The need to popularize knowledge about innovations and open innovations in the field of shared mobility seems to be very necessary, especially considering real market practices. Currently, following the implementation of the assumptions of sustainable transport, new mobility development policies aim at the universal implementation of Mobility as a Service (MaaS) systems, i.e., combining various transport services into one coherent system, available on demand [58,59]. This type of connection requires the sharing of data, the establishment of public–private partnerships, and the sharing of a great amount of information on operational aspects of the systems, location of vehicles, number of vehicles, and customer bases [59]. These aspects are often perceived by business operators as confidential, and they are reluctant to share any knowledge or information regarding their activities [46]. Market practices of this kind indicate a disturbance of open innovation which, in the future, through inadequate adjustment of business models of services, may translate into a temporary or complete closure of shared mobility systems due to failure to adapt to the new standards of cooperation following the idea of openness. Importantly, it is worth highlighting that shared mobility, following the principles of a collaborative economy, should function based on the openness of both data and resources [60,61]. For this reason, data sharing should be a basic requirement of operators [62,63,64,65]. Furthermore, from the point of view of open innovation, the sharing of open data should be particularly important in shared mobility. It is especially important, in times of current crises (such as the COVID-19 pandemic), to remember that open innovation may be a way to survive in the market, to ensure the long-term profitability of companies, and to achieve a real level of sustainable development of the shared mobility industry. Therefore, the popularization of knowledge about open innovations, both in the case of shared mobility operators as well as scientists who research this type of service, seems to be highly recommended.
It is also worth emphasizing that business practices go much further than the provision of typical short-term vehicle rental services. Business practices that are referred to in the market as innovative include, among others:
- Package services;
- Possibility of long-term rental;
- Vehicle delivery services directly to the user;
- Awards for responsible drivers, including those who follow the rules of eco-driving;
- Access to premium vehicles for experienced customers;
- Modernization of the fleet;
- Increasing the autonomy of systems by increasingly reducing the need to contact customer service offices, creating mobility hubs;
- Development of heat maps of service availability;
- Developing offers for companies to use shared mobility vehicles as an alternative to business fleets;
- Provision of additional vehicle equipment;
- Discounts and rebates for carrying out touch services, e.g., refueling or washing the vehicle by the user;
- Additional sanitary restrictions related to the desire to control the spread of viruses;
- The possibility of renting vehicles through applications that are generators of travel and joint mobility with other forms of transport.
It is important to note that the practices mentioned above, generally, have not been addressed in scientific works in the context of innovations used in shared mobility systems. Therefore, it is worth paying attention to the need to expand this research gap among scientists to provide those seeking information with reliable and valuable scientific works on current trends in shared mobility services.
5. Conclusions
To sum up, as part of the literature review, it was possible to achieve the research goal of determining the interest of scientists in the issues of innovation in shared mobility services. Based on the achieved results, it can be concluded that innovations in shared mobility are a niche topic considered in few scientific works. In addition, significantly, if the topic of innovation appears in scientific research, as identified in the literature review, it refers to the fact that shared mobility services are perceived as innovative in themselves. Interestingly, comparing the obtained results with business practices described as innovative, it can be stated that scientists, in their work, do not deal with current shared mobility business trends. Moreover, the study showed that the subject of open innovation concerning shared mobility is not popular among scientists, even though they indicate the elements of shared mobility to be used.
The study made it possible to identify five main areas for considering innovations in shared mobility, i.e., business models, sustainable development, aspects related to COVID-19, acceptance of services, and good business practices. While shared mobility services were scantly considered in terms of innovation, no scientific article was identified that analyzed shared mobility in terms of the main areas of business innovation, i.e., strategy innovation, organizational innovation, technology innovation, process innovation, service innovation, product innovation, and marketing innovation [66,67]. For scientists, this indicates which aspects are worth researching in the future. Moreover, scientists are recommended to familiarize themselves with open innovative solutions for shared mobility, especially in the era of the need to implement open systems and new mobility, and they are recommended to create service accelerators, the functioning of which is based on mutual data exchange and information sharing. It is also recommended to increase cooperation of shared mobility services in the field of scientist–operators in order to increase the flow of information on business practices that are actually applied; this will allow for a wider dissemination of knowledge about innovations.
The study showed that innovations, such as open innovations, holds the potential to become an interesting research field for scientists from around the world, due to the insufficient number of studies in the field of shared mobility. Demonstrating innovation trends in shared mobility systems and conducting detailed research in their field, starting from social, economic, transport or legal issues, may translate into a better recognition of services and increase their use, which is the basis for the development of modern smart cities. In subsequent works, the author plans to focus on market research in the field of open innovation in the shared mobility market.
Like any work, this one has research limitations. The main limitation is that the research scope related to the search for works referred to only two scientific databases. Although these were the leading bibliographic databases, they may not have included all the publications on innovations in shared mobility services. Therefore, in subsequent studies, the author plans to include other scientific bases. Another limitation may be the language of published works. This study focuses only on works published in English, which does not mean that there are no works on the analyzed topic in other languages. These works may not be as accessible as those in English. The last of the limitations may be the scope of searches and developed mathematical formulas imposing detailed search restrictions. The introduced restrictions may have limited the scope of searches and omitted some studies, but the proposed method allowed for the review of 22,147 documents, which would be very time-consuming to carry out manually.
Author Contributions
Conceptualization, K.T. and J.T.; methodology, K.T.; software, J.T.; validation, J.T.; formal analysis, K.T.; investigation, J.T.; resources, K.T.; data curation, K.T.; writing—original draft preparation, K.T.; writing—review and editing, K.T.; visualization, K.T.; supervision, J.T.; project administration, K.T.; funding acquisition, J.T. All authors have read and agreed to the published version of the manuscript.
Funding
This research was funded by Visegrad Fund as a part of the Visegrad Scholarship Program 2022/2023 titled “Open innovation in shared mobility systems—management issues”; grant number 52210566.
Data Availability Statement
Data available upon request.
Conflicts of Interest
The author declares no conflict of interest.
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