Consumers’ Attitude to Consumption of Rabbit Meat in Eight Countries Depending on the Production Method and Its Purchase Form
Institute of Marketing and Management, Kaposvár University, H-7400 Kaposvár, Hungary
Author to whom correspondence should be addressed.
Received: 17 April 2020 / Revised: 11 May 2020 / Accepted: 14 May 2020 / Published: 19 May 2020
The aim of the study was to investigate the consumers’ attitude to their preference of rabbit meat in eight countries depending on the production method and its purchase form. Consumers’ attitude was evaluated in Spain, Italy, France, Poland, Hungary, China, Brazil and Mexico based on the respondents’ opinion regarding origin, production conditions, slaughtering methods and breed. Results revealed that breed was an inessential factor. The origin of rabbits was the most important in Italy, France, Hungary and Brazil (in the latter country the slaughtering method and the level of processing were also highly valued), feeding of animals received the highest scores in Spain, Poland and Mexico (in the latter also the slaughtering method), while the level of processing was the foremost factor in China. The preference of fresh meat was the highest in Spain, France and Mexico, and that of frozen in Brazil and Mexico. The highest preference of a whole carcass was found in France and Mexico. The thigh was mostly favored in France and that of the loin in Mexico. The prepared meat products (roasted, smoked and semi-finished) were the most popular in Mexico. It can be concluded the preference of respondents depended on the country.