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Volume 9
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10.3390/systems9040086
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Article

Using Systems Thinking to Illustrate Digital Business Model Innovation

by
Erdelina Kurti
1,2,*,
Sadaf Salavati
1,2 and
Anita Mirijamdotter
1,2
1
Department of Informatics, Faculty of Technology, Linnaeus University, 351 95 Växjö, Sweden
2
Linnaeus University Systems Community, Linnaeus University, 351 95 Växjö, Sweden
*
Author to whom correspondence should be addressed.
Systems 2021, 9(4), 86; https://doi.org/10.3390/systems9040086
Submission received: 29 October 2021 / Revised: 26 November 2021 / Accepted: 1 December 2021 / Published: 3 December 2021
(This article belongs to the Special Issue Business Model–the Perspective of Systems Thinking and Innovation)
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Abstract

Digital business model innovation is discussed by bringing together systemic innovation and digital innovation. Applying the Rich Picture technique, the complexity transpiring in the digital innovation of the business models is illustrated. Further, a real world example is presented and discussed in relation to systemic innovation and digital innovation. This study further contributes by shedding light on the added complexity brought by digital innovation but also the need for a combined and mixed systems thinking approach.
Keywords: digital business model innovation; digital innovation; systems thinking; Rich Picture; complexity; Netflix digital business model innovation; digital innovation; systems thinking; Rich Picture; complexity; Netflix

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MDPI and ACS Style

Kurti, E.; Salavati, S.; Mirijamdotter, A. Using Systems Thinking to Illustrate Digital Business Model Innovation. Systems 2021, 9, 86. https://doi.org/10.3390/systems9040086

AMA Style

Kurti E, Salavati S, Mirijamdotter A. Using Systems Thinking to Illustrate Digital Business Model Innovation. Systems. 2021; 9(4):86. https://doi.org/10.3390/systems9040086

Chicago/Turabian Style

Kurti, Erdelina, Sadaf Salavati, and Anita Mirijamdotter. 2021. "Using Systems Thinking to Illustrate Digital Business Model Innovation" Systems 9, no. 4: 86. https://doi.org/10.3390/systems9040086

APA Style

Kurti, E., Salavati, S., & Mirijamdotter, A. (2021). Using Systems Thinking to Illustrate Digital Business Model Innovation. Systems, 9(4), 86. https://doi.org/10.3390/systems9040086

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