Abstract
Humans tend to mark their presence and thus their lands by naming charismatic places such as mountains, canyons, rivers, and lakes. Toponyms is the term for marking places with names. In doing so, cultural groups claim the lands and the recognition of their presence through names in their language and behaviors reflecting their culture. When other cultures occupy these lands, they similarly mark them with their own place names, thus replacing earlier names and evidence of occupation. A conflict of toponyms occurs when one cultural group uses their power to maintain a superior attachment to the land. This chapter uses six toponym ethnographic studies to understand the origins of debates between Native American and settler colonial peoples in North American. Research findings from these studies define both the importance of toponyms to cultural groups and possible resolution of heritage conflicts. All studies have been reviewed and approved for public use for place interpretations, visitor education, and culturally appropriate management by funding agencies and participating Native American tribes and Pueblos.