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Article

Tourist and Viral Mobilities Intertwined: Clustering COVID-19-Driven Travel Behaviour of Rural Tourists in South Tyrol, Italy

1
Center for Advanced Studies, Eurac Research, 39100 Bolzano, Italy
2
Department of Tourism, Munich University of Applied Sciences, 80335 München, Germany
3
Department of Sociology and Social Research, University of Trento, 38122 Trento, Italy
4
Statistics Office, Eurac Research, 39100 Bolzano, Italy
*
Author to whom correspondence should be addressed.
Academic Editors: Elisabeth Kastenholz, Bernard Lane and Maria João Carneiro
Sustainability 2021, 13(20), 11190; https://doi.org/10.3390/su132011190
Received: 9 July 2021 / Revised: 11 August 2021 / Accepted: 13 August 2021 / Published: 11 October 2021
(This article belongs to the Special Issue Sustainability and Rural Tourism)
Travel patterns have dramatically changed during the COVID-19 pandemic. Tourism has been both a vector and a victim of the disease. This paper explores the pandemic’s impact on rural tourism, using the theoretical framework of the “mobilities turn” to investigate issues of corporeal and communicative travel found between the first and second waves of the COVID-19 pandemic. A sample of 874 guests visiting the Italian region of South Tyrol, where rural tourism is the norm, identified different patterns of physical travel and approaches to collecting on-site information on COVID-19. Results from a principal component analysis (PCA) and a cluster analysis highlighted at least two different approaches from visitors to the region: the first is more cautious, mostly practiced by domestic tourists, with limited mobility on-site, coupled with a need for information; the second is instead a more adventurous approach, with higher on-site mobility, more use of sustainable forms of transport and less interest in data evidence on COVID-19. Implications for rural tourism and its future are discussed. The hypothesis of an inverse relationship between corporeal and communicative travel needs further exploration in future research. View Full-Text
Keywords: mobilities; COVID-19; corporeal travel; communicative travel; rural tourism; travel behaviour mobilities; COVID-19; corporeal travel; communicative travel; rural tourism; travel behaviour
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MDPI and ACS Style

Scuttari, A.; Ferraretto, V.; Stawinoga, A.E.; Walder, M. Tourist and Viral Mobilities Intertwined: Clustering COVID-19-Driven Travel Behaviour of Rural Tourists in South Tyrol, Italy. Sustainability 2021, 13, 11190. https://doi.org/10.3390/su132011190

AMA Style

Scuttari A, Ferraretto V, Stawinoga AE, Walder M. Tourist and Viral Mobilities Intertwined: Clustering COVID-19-Driven Travel Behaviour of Rural Tourists in South Tyrol, Italy. Sustainability. 2021; 13(20):11190. https://doi.org/10.3390/su132011190

Chicago/Turabian Style

Scuttari, Anna, Valeria Ferraretto, Agnieszka E. Stawinoga, and Maximilian Walder. 2021. "Tourist and Viral Mobilities Intertwined: Clustering COVID-19-Driven Travel Behaviour of Rural Tourists in South Tyrol, Italy" Sustainability 13, no. 20: 11190. https://doi.org/10.3390/su132011190

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