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Article

The Importance of Sustainability in Diving Tourism—The Case of German Speaking Diving Tourists

by
Alexander Hodeck
1,2,*,
Jacqueline Tuchel
1,
Luisa Hente
1 and
Christine von Reibnitz
2
1
Department of Social Science of Physical Activity and Health, Institute of Human Movement Science and Health, Chemnitz University of Technology, 09111 Chemnitz, Germany
2
Marketing, Sales, Tourism and Sports Department, ISM International School of Management, 10827 Berlin, Germany
*
Author to whom correspondence should be addressed.
Sustainability 2021, 13(11), 6485; https://doi.org/10.3390/su13116485
Submission received: 19 May 2021 / Revised: 2 June 2021 / Accepted: 3 June 2021 / Published: 7 June 2021

Abstract

Sustainability in sports tourism has increased in recent years. Sustainability is a particular focus for diving tourism. This paper analyses the meaning of sustainability to German speaking diving tourists to draw conclusions for the development of tourism strategies. Based on a literature review on the importance of sustainability in diving tourism, an empirical study was designed to understand the importance of the topic within the target group. A total of 174 German-speaking diving tourists were surveyed using an online-questionnaire. The subjects were clustered regarding their sustainable behavior. It could be shown that there is a correlation between age as well as gender and sustainable behavior. A conjoint measurement showed that for diving tourists, ecological aspects are more important than the prize of a diving trip. The gained insights can contribute to establish new and more sustainable offers in diving tourism and thus developing this area of sports tourism more sustainably overall.
Keywords: sports tourism; diving; sustainability; segmentation sports tourism; diving; sustainability; segmentation

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MDPI and ACS Style

Hodeck, A.; Tuchel, J.; Hente, L.; von Reibnitz, C. The Importance of Sustainability in Diving Tourism—The Case of German Speaking Diving Tourists. Sustainability 2021, 13, 6485. https://doi.org/10.3390/su13116485

AMA Style

Hodeck A, Tuchel J, Hente L, von Reibnitz C. The Importance of Sustainability in Diving Tourism—The Case of German Speaking Diving Tourists. Sustainability. 2021; 13(11):6485. https://doi.org/10.3390/su13116485

Chicago/Turabian Style

Hodeck, Alexander, Jacqueline Tuchel, Luisa Hente, and Christine von Reibnitz. 2021. "The Importance of Sustainability in Diving Tourism—The Case of German Speaking Diving Tourists" Sustainability 13, no. 11: 6485. https://doi.org/10.3390/su13116485

APA Style

Hodeck, A., Tuchel, J., Hente, L., & von Reibnitz, C. (2021). The Importance of Sustainability in Diving Tourism—The Case of German Speaking Diving Tourists. Sustainability, 13(11), 6485. https://doi.org/10.3390/su13116485

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