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Fashion Everydayness as a Cultural Revolution in Social Media Platforms—Focus on Fashion Instagrammers

Fashion Design Major, College of Arts, Gachon University, Seongnam-Si, Gyeonggi-Do 13120, Korea
Sustainability 2020, 12(5), 1979; https://doi.org/10.3390/su12051979
Received: 17 January 2020 / Revised: 3 March 2020 / Accepted: 4 March 2020 / Published: 5 March 2020
(This article belongs to the Special Issue Technology-Powered Strategies for Sustainability of Cultural Heritage)
This study qualitatively analyzes the phenomenon of fashion everydayness as a cultural revolution in the digital space as everyday life continues to expand into digital platforms. The analysis proceeded in four perspectives based on Lefebvre’s theoretical framework: the festivalization of everyday life, the artification of everyday life, the holistic stylization of everyday life, and cultural revolution as a daily practice. Instagram, the case for this study and the most popular image-centric social network, leads the digital aesthetics paradigm through creative acts that weave fashion into the daily life of the individual. The study focuses on three fashion mega-influencers whose successful careers began with blogs documenting their daily lives. The analysis showed that Instagram, as a social platform, is a creative space for sharing everyday life with its appropriation of time and space. In there, fashion visualizes the look of the everyday beyond the boundaries of time and space. In practice, it suggests a digital cultural revolution: a composite lifestyle expressive of various tastes and styles—a vital medium to inspire and sustain fashion everydayness. This has implications that the information and communication technology of the digital age created a new cultural space and that daily visualization through fashion will eventually produce sustainable cultural contents. View Full-Text
Keywords: cultural revolution; social media platform; Instagram; fashion everydayness; digital space and time cultural revolution; social media platform; Instagram; fashion everydayness; digital space and time
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MDPI and ACS Style

Suh, S. Fashion Everydayness as a Cultural Revolution in Social Media Platforms—Focus on Fashion Instagrammers. Sustainability 2020, 12, 1979. https://doi.org/10.3390/su12051979

AMA Style

Suh S. Fashion Everydayness as a Cultural Revolution in Social Media Platforms—Focus on Fashion Instagrammers. Sustainability. 2020; 12(5):1979. https://doi.org/10.3390/su12051979

Chicago/Turabian Style

Suh, Sungeun. 2020. "Fashion Everydayness as a Cultural Revolution in Social Media Platforms—Focus on Fashion Instagrammers" Sustainability 12, no. 5: 1979. https://doi.org/10.3390/su12051979

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