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Open AccessArticle

Sustainability of Palm Oil: Drivers of Consumers’ Preferences

Department of Agricultural Sciences, University of Naples Federico II, 80055 Portici, Italy
Department of Economic and Legal Studies, University of Naples Parthenope, 80133 Naples, Italy
Author to whom correspondence should be addressed.
Sustainability 2019, 11(18), 4818;
Received: 26 July 2019 / Revised: 31 August 2019 / Accepted: 2 September 2019 / Published: 4 September 2019
In recent years, the public debate on the health and sustainability of palm oil and its use by food industries has strongly influenced consumer choices. Consequently, palm oil-free products have asserted their image as healthier and more sustainable food products. The current paper contributes to the extant knowledge on consumers’ perception of palm oil, particularly concerning preferences for food products carrying a “palm oil-free” label on their packaging. A web survey with a sample of 291 individuals was performed. Determinants of consumers’ preferences towards the “palm oil-free” label were estimated with an ordered logistic model using as the dependent variable the purchasing frequency of palm oil-free foods and a set of independent variables. Results show that respondents generally prefer palm oil-free products, perceiving these products as healthier or eco-friendly. Furthermore, individuals are strongly influenced by the available information on these foods that may guide their choices for palm oil-free foods, which may be perceived as cleaner. Findings also highlight the low degree of information on this ingredient, underlining the need for public information and communication campaigns through different media, in order to emphasize that no scientifically proven negative health effect is currently attributed to palm oil consumption. View Full-Text
Keywords: free-from labeling; consumer preferences; ordered logistic model free-from labeling; consumer preferences; ordered logistic model
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MDPI and ACS Style

Borrello, M.; Annunziata, A.; Vecchio, R. Sustainability of Palm Oil: Drivers of Consumers’ Preferences. Sustainability 2019, 11, 4818.

AMA Style

Borrello M, Annunziata A, Vecchio R. Sustainability of Palm Oil: Drivers of Consumers’ Preferences. Sustainability. 2019; 11(18):4818.

Chicago/Turabian Style

Borrello, Massimiliano; Annunziata, Azzurra; Vecchio, Riccardo. 2019. "Sustainability of Palm Oil: Drivers of Consumers’ Preferences" Sustainability 11, no. 18: 4818.

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