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Volume 16
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Article

Applying QFD to the Vehicle Market Deployment Process

by
Marta Pino-Servian
1,
Álvaro de la Puente-Gil
2,
Antonio Colmenar-Santos
3 and
Enrique Rosales-Asensio
4,*
1
A Escuela Internacional de Doctorado, National University of Distance Education, UNED, Juan del Rosal, 12—Ciudad Universitaria, 28040 Madrid, Spain
2
ERESMA Research Group, Escuela Superior y Técnica de Ingenieros de Minas, Department of Electrical Engineering, Systems and Automation, Universidad de León, Campus de Vegazana s/n, 24071 León, Spain
3
Departamento de Ingeniería Eléctrica, Electrónica, Control, Telemática y Química Aplicada a la Ingeniería, National University of Distance Education, UNED, Juan del Rosal, 12—Ciudad Universitaria, 28040 Madrid, Spain
4
Department of Electrical Engineering, University of Las Palmas de Gran Canaria, Campus de Tafira S/n, 35017 Las Palmas de Gran Canaria, Spain
*
Author to whom correspondence should be addressed.
World Electr. Veh. J. 2025, 16(5), 285; https://doi.org/10.3390/wevj16050285
Submission received: 27 March 2025 / Revised: 6 May 2025 / Accepted: 7 May 2025 / Published: 20 May 2025
(This article belongs to the Special Issue The Contribution of Electric Vehicles to Realization of Dual Carbon Goal)
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Abstract

This study presents a practical methodology for systematically incorporating customer expectations and needs into the market implementation of electric vehicles (EVs). Utilising Quality Function Deployment (QFD), companies can evaluate and understand customer requirements, optimise product improvements, and allocate resources efficiently. Though not widely adopted in many Western contexts, QFD proves valuable in enhancing strategic decision making and improving market penetration. Moreover, the integration of EVs with renewable energy and advancements in battery and grid technologies strengthens their environmental and economic benefits. As technological progress and policy support continue, EVs are positioned to drive sustainable transportation and contribute to global carbon reduction goals.
Keywords: electric vehicle; QFD; customer needs; product development; quality function deployment; kano model electric vehicle; QFD; customer needs; product development; quality function deployment; kano model

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MDPI and ACS Style

Pino-Servian, M.; de la Puente-Gil, Á.; Colmenar-Santos, A.; Rosales-Asensio, E. Applying QFD to the Vehicle Market Deployment Process. World Electr. Veh. J. 2025, 16, 285. https://doi.org/10.3390/wevj16050285

AMA Style

Pino-Servian M, de la Puente-Gil Á, Colmenar-Santos A, Rosales-Asensio E. Applying QFD to the Vehicle Market Deployment Process. World Electric Vehicle Journal. 2025; 16(5):285. https://doi.org/10.3390/wevj16050285

Chicago/Turabian Style

Pino-Servian, Marta, Álvaro de la Puente-Gil, Antonio Colmenar-Santos, and Enrique Rosales-Asensio. 2025. "Applying QFD to the Vehicle Market Deployment Process" World Electric Vehicle Journal 16, no. 5: 285. https://doi.org/10.3390/wevj16050285

APA Style

Pino-Servian, M., de la Puente-Gil, Á., Colmenar-Santos, A., & Rosales-Asensio, E. (2025). Applying QFD to the Vehicle Market Deployment Process. World Electric Vehicle Journal, 16(5), 285. https://doi.org/10.3390/wevj16050285

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