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Volume 20
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Article

Unravelling the Effects of Privacy Policies on Information Disclosure: Insights from E-Commerce Consumer Behavior

by
Seung Jun Baek
and
Hong Joo Lee
*
Department of Business Administration, The Catholic University of Korea, Bucheon 14662, Republic of Korea
*
Author to whom correspondence should be addressed.
J. Theor. Appl. Electron. Commer. Res. 2025, 20(1), 49; https://doi.org/10.3390/jtaer20010049
Submission received: 4 November 2024 / Revised: 6 March 2025 / Accepted: 6 March 2025 / Published: 11 March 2025
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Abstract

The aim of this study was to explore the influence of a personal information agreement on customers’ information disclosure behavior. By integrating the existing privacy calculus theory, we sought to understand customer behavior in the context of encountering a personal information agreement and to provide insights into the efficacy of a company’s privacy policy. Our findings reveal that upon encountering a personal information agreement, customers perceive both a privacy retention period policy and privacy information sharing policy. We discovered that both policies significantly influence the perception of privacy benefits, but only the privacy information sharing policy impacts the perception of privacy risk. Furthermore, while privacy benefits were found to dictate information disclosure behavior in the context of a personal information agreement, perceptions of privacy risk did not significantly affect this behavior.
Keywords: personal information agreement; privacy calculus; privacy paradox; information disclosure behavior; privacy policy personal information agreement; privacy calculus; privacy paradox; information disclosure behavior; privacy policy

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MDPI and ACS Style

Baek, S.J.; Lee, H.J. Unravelling the Effects of Privacy Policies on Information Disclosure: Insights from E-Commerce Consumer Behavior. J. Theor. Appl. Electron. Commer. Res. 2025, 20, 49. https://doi.org/10.3390/jtaer20010049

AMA Style

Baek SJ, Lee HJ. Unravelling the Effects of Privacy Policies on Information Disclosure: Insights from E-Commerce Consumer Behavior. Journal of Theoretical and Applied Electronic Commerce Research. 2025; 20(1):49. https://doi.org/10.3390/jtaer20010049

Chicago/Turabian Style

Baek, Seung Jun, and Hong Joo Lee. 2025. "Unravelling the Effects of Privacy Policies on Information Disclosure: Insights from E-Commerce Consumer Behavior" Journal of Theoretical and Applied Electronic Commerce Research 20, no. 1: 49. https://doi.org/10.3390/jtaer20010049

APA Style

Baek, S. J., & Lee, H. J. (2025). Unravelling the Effects of Privacy Policies on Information Disclosure: Insights from E-Commerce Consumer Behavior. Journal of Theoretical and Applied Electronic Commerce Research, 20(1), 49. https://doi.org/10.3390/jtaer20010049

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