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Article

The Whole Is More than Its Parts: A Multidimensional Construct of Values in Consumer Information Search Behavior on SNS

by
Ofrit Kol
1,* and
Shalom Levy
2
1
School of Communication, Ariel University, Ariel 40700, Israel
2
Department of Economics and Business Administration, Ariel University, Ariel 40700, Israel
*
Author to whom correspondence should be addressed.
J. Theor. Appl. Electron. Commer. Res. 2022, 17(4), 1685-1695; https://doi.org/10.3390/jtaer17040085
Submission received: 25 October 2022 / Revised: 20 November 2022 / Accepted: 30 November 2022 / Published: 2 December 2022
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Abstract

The notion of consumer values has been a key factor in understanding consumer behavior and has attracted the attention of various scholars in e-commerce. The aims of this study are to conceptualize a multidimensional construct of consumer information value (CIV) on social network sites (SNS), to examine the construct empirically, and to investigate the nature of its relationships with consumer information search behavior, i.e., the use of information channels on SNS. Quantitative research was conducted using a representative sample of 612 Facebook users. The use of a higher-order construct and structural equation modeling procedures reveals that the following five value constructs—Economic, Psychological, Social, Functional and Hedonic values—are significant facets of the CIV. It suggests that the CIV model is a powerful tool that directly explains consumer information search behavior and has better explanatory power than the sum of its parts.
Keywords: consumer information value; information search behavior; social commerce; perceived value; SNS; Facebook consumer information value; information search behavior; social commerce; perceived value; SNS; Facebook

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MDPI and ACS Style

Kol, O.; Levy, S. The Whole Is More than Its Parts: A Multidimensional Construct of Values in Consumer Information Search Behavior on SNS. J. Theor. Appl. Electron. Commer. Res. 2022, 17, 1685-1695. https://doi.org/10.3390/jtaer17040085

AMA Style

Kol O, Levy S. The Whole Is More than Its Parts: A Multidimensional Construct of Values in Consumer Information Search Behavior on SNS. Journal of Theoretical and Applied Electronic Commerce Research. 2022; 17(4):1685-1695. https://doi.org/10.3390/jtaer17040085

Chicago/Turabian Style

Kol, Ofrit, and Shalom Levy. 2022. "The Whole Is More than Its Parts: A Multidimensional Construct of Values in Consumer Information Search Behavior on SNS" Journal of Theoretical and Applied Electronic Commerce Research 17, no. 4: 1685-1695. https://doi.org/10.3390/jtaer17040085

APA Style

Kol, O., & Levy, S. (2022). The Whole Is More than Its Parts: A Multidimensional Construct of Values in Consumer Information Search Behavior on SNS. Journal of Theoretical and Applied Electronic Commerce Research, 17(4), 1685-1695. https://doi.org/10.3390/jtaer17040085

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