Search Results (89)

Health tourism represents a dynamic sector operating at the intersection of medical services, international patient mobility, and tourism development. Despite its growing prominence, the academic literature frequently conflates health tourism with medical and wellness tourism—a conceptual ambiguity that complicates the establishment of robust, sustainable legal frameworks. Addressing this gap, the present paper conceptualizes health tourism as an overarching framework that encompasses recovery, wellness, and medical sub-sectors. Within this comprehensive paradigm, we explore the contemporary landscape of health tourism in Northern Cyprus through a stakeholder-driven qualitative lens. Utilizing a qualitative case study design, data were gathered via semi-structured interviews with 40 key respondents representing healthcare, travel, public administration, academia, and related professional domains, and subsequently subjected to thematic analysis using NVivo 15 software. The findings reveal that the sector in Northern Cyprus is heavily skewed toward medical tourism, with a concentrated focus on in vitro fertilization (IVF), cosmetic surgery, dental care, and bariatric procedures. Conversely, wellness and rehabilitation tourism remain largely untapped strategic niches. The analysis further indicates that sectoral growth is constrained by structural bottlenecks, including fragmented governance, limited international recognition, transport and accessibility barriers, inadequate accreditation systems, lack of stakeholder synergy, and ethical concerns regarding advertising and patient safety. Moving beyond standard environmental sustainability, this research underscores that long-term destination resilience requires ethical governance, clinical quality controls, patient-rights advocacy, transparent legal frameworks, and community-level economic integration. Ultimately, this study proposes an integrated, stakeholder-centric paradigm tailored to the unique socio-political and structural realities of Northern Cyprus, offering actionable policy recommendations that enrich the discourse on sustainable medical tourism from a small-island perspective. Full article

Coffee tourism has emerged as a significant niche within community-based tourism development across the Global South, promising economic diversification and cultural preservation. Yet the human resource foundations of this sector remain under-theorized relative to those of marketing and the supply chain. This study examines the human resource challenges confronting coffee tourism development in Bajawa, Flores, Indonesia—an emerging destination strategically positioned within national tourism priorities. Drawing on qualitative research including in-depth interviews with 42 informants (coffee farmers, tourism workers, village officials, private sector facilitators, and NGO representatives), document analysis, and field observations, the study suggests that workforce sustainability in coffee tourism is undermined by three intersecting dynamics: precarious labor regimes characterized by casualization and income instability; significant skill gaps across the coffee–tourism nexus; and institutional fragmentation wherein state programs, private sector initiatives, and customary labor systems operate without coherent coordination. The findings highlight that human resource challenges are not merely technical capacity deficits but are produced through informal labor arrangements, unequal power relations, and governance fragmentation. The study contributes theoretically by extending precarity scholarship to emerging destination contexts and proposing an integrative framework linking labor regimes, competency development, and workforce sustainability. Full article

This study aims to examine the influence of the marketing mix and service quality on hotel selection decisions in a growing urban tourism destination in Thailand in a separate model. A mixed-methods approach was employed. Quantitative data were gathered from 385 tourists residing in four- and five-star hotels, while qualitative data were derived from comprehensive interviews with five hotel operators. The first multiple linear regression analysis model of the service marketing mix revealed that product, promotion, personnel, service process, and distribution channels had a statistically significant influence on hotel selection at the 0.05 level, explaining 50.3% of the variance. The second multiple linear regression analysis model of service quality reveals that responsiveness, empathy, and reliability significantly affect tourists’ decisions, explaining 43.9% of the variance. The integration of quantitative and qualitative findings led to the development of four strategic directions: (1) digital competitive advantage, (2) niche market development, (3) service quality enhancement, and (4) sustainability and risk management strategies. The findings contribute to hospitality management by examining how the 7Ps and SERVQUAL influence customer selection behaviors, integrating the entrepreneur’s perspective, and providing appropriate strategic directions for a secondary urban destination. Full article

Sport tourism has experienced significant growth within the tourism industry, driven by the increasing demand of special interest tourists to watch or participate in sports events with local sightseeing. However, the massive volume of available information related to sport events may cause challenges to existing recommendation systems, which struggle to provide tailored suggestions for these niche tourists. Therefore, this paper proposes a novel, context-aware recommender framework that utilises the ontology-driven approach with unsupervised machine learning techniques to deliver personalised event matches for running tourists. Using an ontology-driven approach, the framework establishes a knowledge base of user profiles and running events. Furthermore, K-modes clustering was also applied to categorise participants based on their event participation characteristics, while the Apriori algorithm was used to uncover hidden relationships influencing event selection. To ensure the statistical integrity of the discovered association rule, permutation testing was implemented to mitigate bias inherent in small sample sizes. By integrating refined association rules with Jena rules, the resulting prototype offers adaptive, personalised, and contextually relevant running event recommendations that evolve with shifting user preferences and trends. The effectiveness of the prototype is confirmed through rigorous validation and evaluation across various sport tourism scenarios. Full article

The mainstreaming of remote work has catalyzed the rise of the new tribe, the kinetic elite, a demographic comprising digital nomads and workationers who utilize technology to separate work from geography. Yet, this apparently free lifestyle often leads to a freedom trap, where the collapsing boundaries between work and leisure necessitate intense self-discipline within spaces originally architected for tourism. Drawing on an integrated framework of quality of destination features, service, and experience, this study investigates the antecedents of satisfaction and loyalty for this niche market of mobile workforce. Data were collected from 325 international digital nomads and workationers in Thailand using a purposive sampling approach. The proposed integrated model was empirically tested using Partial Least Squares Structural Equation Modeling (PLS-SEM). The analysis challenges the hardware-first paradigm of destination development. Findings indicate that while digital infrastructure (connectivity) and geoarbitrage (value) are non-negotiable baselines, they employ limited influence on ultimate satisfaction. Instead, human infrastructure, specifically the quality of staff and host–community interactions, emerges as the primary determinant in converting a location from a travel stop into a functional home base. These results advocate for a strategic plan toward precision niche marketing, moving beyond a homogenous view of the sector to target the community-seeking segment. Furthermore, the study frames community integration as a core practice of social sustainability, suggesting that for destinations to evolve into vibrant knowledge ecologies, Destination Management Organizations (DMOs) must prioritize community facilitation and smart policies that mitigate the social isolation inherent in nomadic life. Full article

Conventional tourism planning in ecologically fragile regions often adopts a reductionist perspective, failing to address the synergistic spatial interactions between ecological conservation, resource utilization, and infrastructure. To bridge this gap, this study develops a multi-constraint synergistic assessment framework for the dry-hot valley of Lujiang Dam (LJD) in China. Grounded in the understanding of rural tourism as a complex adaptive system, the framework innovatively integrates the InVEST model, kernel density estimation, and cumulative cost-distance algorithms to identify Natural Spatial Suitability for Tourism Development (NSSTD). Key findings include (1) pronounced spatial heterogeneity in habitat quality, with high-quality zones in the west/southeast requiring strict conservation; (2) a “barbell-shaped” clustering of natural/cultural resources at the valley’s northern and southern extremities, highly congruent with ethnic settlements; and (3) a “concentric layered” accessibility pattern where 88.08% of resources are within a 90 min drive. Crucially, the spatial overlay analysis revealed that NSSTD (54.74 km²) emerges not from single high-value zones but from areas of synergy, such as those with medium habitat quality coupled with high resource endowment and accessibility. These results provide a scientifically robust, spatially explicit layer for China’s “Multi-plan Integration” territorial spatial planning. They enable differentiated strategies—channeling development to southern corridors, implementing niche tourism in northern “structural hole” villages, and enforcing conservation in western habitats—thereby offering a replicable methodology to balance ecological integrity with sustainable rural development. Full article

This study investigates the changes and driving mechanisms of agritourism landscapes in mountainous regions of Southwest China, providing a scientific basis for sustainable landscape management. We analyzed Hanyuan County (2013–2023) using remote images, POI data, terrain niche index, distribution index, landscape transition matrix, and logistic regression model from a landscape function perspective. These analyses reveal that the landscape pattern maintains overall stability with local fluctuations, with ecologically oriented landscapes being consistently dominant (>76% coverage). The primary conversion direction of development-potential landscapes shifted from ecological to agricultural dominance after 2018. All landscape types have shown more distinct distribution advantages in the fifth-level terrain gradient, with intensified fluctuations in low-gradient areas after 2018. Location factors were the most common driving force, but their effects differ: production-oriented landscapes shifted from location–climate correlation to location–socioeconomic–terrain correlation; living-oriented landscapes remain influenced by slope and location accessibility; ecological-oriented landscapes shifted from a location–climate correlation to location–tourism correlation; development-potential landscapes were positively influenced by multiple factors. This study suggests implementing zoned management based on functions and terrain gradients through policy guidance and technological intervention. The findings of this study can provide a reference for the comprehensive revitalization of rural areas and the sustainable development of landscapes in similar areas. Full article

In the tourism industry, loyalty is a crucial factor that can significantly impact a business’s success and survival. In niche markets such as wine and beer, it is even more relevant, as in Mexico, most businesses are small and medium-sized enterprises. This study aimed to compare the influence of experience and price on tourist loyalty between wine and beer, using a sample of 245 adult tourists in Baja California, Mexico. Structural equation modeling using partial least squares (PLS) was employed for data analysis, utilizing an embedded two-stage approach. It was found that there is no significant difference in the influence of experience and price on loyalty, regardless of the type of beverage being consumed. In both cases, price is the variable that most influences tourist loyalty, although the influence of experience on loyalty is also significant but only for beer. These results enable the development of targeted marketing strategies for regions that focus on gastronomic tourism centered on these types of beverages. In addition to practitioners concentrating on developing a sensory, affective, and behavioral experience for tourists, it is also essential to set an attractive price for the consumer. Full article

Decision-making and planning in eco-wellness tourism can vary depending on time, resources, and the perspectives of stakeholders, as it is often challenging to generalize the results of decision-making models across different scenarios. Hence, the primary objective of this study was to propose a scenario-based framework for optimising eco-wellness tourism development. For this purpose, maps of 26 factors affecting the evaluation of nature-based eco-wellness tourism, including water, climatic, and kinetic therapies, were used in the Ardabil province of Iran. Weighted criteria maps are integrated into suitability maps for various wellness tourism products under different scenarios, ranging from very pessimistic to very optimistic, using the Ordered Weighted Averaging (OWA) operator. Then, to identify areas of consensus, scenario-based maps for water, climate, and kinetic therapies are combined. In the very pessimistic (optimistic) scenario, climate-only therapy accounts for 0.91% (2.23%), water-only therapy for 1.07% (8.44%), and kinetic-only therapy for 3.5% (5.81%) of the area. The most significant expansion is observed in areas integrating all three therapies—climate, water, and kinetic—which increase from 3.23% in the very pessimistic scenario to 14.5% in the very optimistic scenario. The findings have substantial insights for policymakers, tourism planners, and investors in developing and promoting unique eco-wellness experiences that benefit tourists. The methodical approach and choice of data and parameters in the study can be inspirational and adjustable for relevant studies. Full article

This research examines Champing, a new niche tourism phenomenon, enjoyed by over 10,000 people, that until now has not been examined in academic literature. The study analyses how Champing markets itself and is perceived by users to evaluate its proposition and its possible categorization as a form of camping and staycation. The research also explores Champing’s potential to contribute to more authentic and experiential forms of tourism and a possible solution to the challenges of overtourism. A netnographic approach was adopted, combining content analysis from the Champing website with thematic analysis of over 142 ‘Champers’ reviews of their Champing experience. The website content and thematic analysis highlights how Champing is promoted through heritage narratives, minimalist facilities, and links to local cultural and natural attractions through three core themes: Peaceful, Explore, and Novel and New. Findings position Champing as a niche tourism product that extends the camping and staycation portfolio. Analysis highlights how Champing aligns with policy objectives of local economies and heritage and as an option to mitigate against overtourism and foster experiential travel. This paper provides the first empirical analysis of Champing and extends research on camping and staycations; and it demonstrates the value of Netnography to tourism practices research. Full article

The COVID-19 pandemic disrupted tourism systems worldwide, particularly ecologically sensitive and tourism-dependent regions such as the Galapagos Islands. This study investigated the impact of the pandemic on profiles of tourists visiting Santa Cruz Island by comparing an analysis from 2019 to data we gathered in 2021. Using survey-based data and cluster analysis, we identified significant shifts in tourist origin, travel modalities, and expenditure patterns. Results showed a marked increase in domestic tourism, with Ecuadorians becoming the dominant visitor group during the pandemic, primarily favoring land-based tourism and shorter stays. In contrast, international tourists remained present in niche, higher-spending segments associated with cruise-based and multi-island itineraries. These findings highlight a temporary yet meaningful transformation in the tourism dynamic, driven by changes in risk perception, economic factors, and policy restrictions. The emergence of these segments underscores the need for adaptive destination management strategies that align with sustainability goals, conservation priorities, and socioeconomic resilience. We also demonstrated the value of structured surveys as a cost-effective tool for evidence-based decision-making in resource-constrained settings. Full article

The rapid expansion of ski tourism and climate change-induced snow shortages have led to intensified ski run maintenance, including extensive earthworks, artificial snowmaking, and regular snow grooming. While these activities are known to cause significant land degradation, quantitative geomorphological studies, specifically on the effects of snow grooming, are limited. This study addresses this knowledge gap by quantitatively assessing the impact of snow grooming on erosion processes and hillslope morphology by comparing them with natural landforms. We achieved this by determining the spatial distribution, morphometry, and long-term persistence of studied landforms. The study area consisted of a unique ski resort at Kasprowy Wierch, which does not use artificial snowmaking or extensive earthworks. We combined detailed field mapping with the analysis of multi-temporal Digital Elevation Models (DEMs) and orthophotos from 2012, 2019, 2020, and 2023. Our methodology also included the calculation of volumetric changes using the DEM of Difference (DoD) analysis. We distinguished two groups of eroded areas, natural landforms (e.g., shallow landslides, debris flow tracks, nivation niches) and snow groomer-induced forms, which were concentrated on ski runs. Natural landforms were elongated and deeper, with higher edges, clustered along debris flow tracks, and occurred on steeper slopes (mean 26.8°). They were more persistent and extensive, with a total area ranging from 3891 m² in 2012 to 3452 m² in 2023. In contrast, groomer-eroded landforms, located on gentler slopes (mean 23.4°), were smaller, more angular, less persistent, and concentrated on narrower, intensively used ski run sections. Their total area decreased from 2122.71 m² to 1762.25 m² over the same period, despite an increase in their count. The volumetric analysis revealed distinct dynamics: over the long term (2012–2023), natural forms showed a total deposition of +8.196 m³, while groomer-eroded forms experienced total erosion of −2.070 m³. During an extreme rainfall event in 2020, natural landforms experienced vast erosion of −163.651 m³, nearly five times greater than the −33.765 m³ observed on snow groomer-eroded landforms, demonstrating their greater susceptibility to high-magnitude events. Importantly, a comparison with other studies reveals that the scale of erosion from snow grooming is relatively small compared to the severe impacts of artificial snowmaking. Our findings are relevant for managing protected areas, such as Tatra National Park, where the focus should be on mitigating anthropogenic impacts to preserve natural processes, which in turn implies that the development of new ski infrastructure should be prohibited. Full article

The 21st century has seen marine tourism in Southeast Asia transform in response to the rapid growth of SCUBA diving and snorkeling activities in the natural environment. However, despite this level of integration between recreation and the natural environment, few assessments have ever been conducted on the biodiversity or ecosystem values and experiences of the SCUBA diving community. Therefore, we explored the awareness, preferences and priorities of this community, with a particular emphasis on investigating the role of biodiversity documentation and species discoveries in motivating recreational diving. By conducting surveys of 366 recreational divers from Thailand, we were able to identify proportional priorities, finding greater valuation towards overall ecosystem esthetics than megafauna, with species-specific dive experiences being a niche but present interest. We also investigated diver priorities based on recently described or discovered marine fauna in Thai waters, focusing on five species of hard and soft coral, seven species of sea slug, and two species of shark. Of these, sea slug species were the most recognized and garnered the greatest potential economic value, likely due to their popularity with photographers. The results of this multidisciplinary investigation highlight the economic value of taxonomy and biodiversity research to the recreational SCUBA community. Full article

Templestay programs in South Korea represent a unique convergence of Buddhist ritual, cultural immersion, and wellness tourism. While often treated as niche cultural experiences, their broader significance within sustainable wellness tourism remains underexplored. This study examines participant reflections from the Beomeosa Templestay program through thematic analysis of over 600 reviews sourced from TripAdvisor, Google Reviews, and handwritten guestbooks. Using a triangulated framework combining Grounded Theory, Symbolic Interactionism, and the Wellness Tourism Model, the research identifies four recurring experiential themes: spiritual development, emotional healing, cultural immersion, and conscious consumption. Findings reveal cross-cultural variations: non-Korean participants emphasized spiritual exploration and cultural learning, while Korean participants prioritized emotional renewal and reconnection with heritage. Yet, across all groups, participants reported transformative outcomes, including heightened clarity, inner calm, and enhanced self-awareness. These results suggest that Templestays serve as accessible, culturally grounded wellness retreats that align with rising global demand for intentional, mindful travel. This study contributes to sustainable tourism scholarship by framing Templestays as low-impact, spiritually resonant alternatives to commercialized wellness retreats. Practical recommendations are offered to expand participation while maintaining program authenticity and safeguarding the spiritual and cultural integrity of monastic hosts in an increasingly globalized wellness landscape. Full article

This study explores the dynamics of motorcycle tourism in rural areas and its potential contribution to sustainable and regenerative development. A bibliometric analysis of management-related publications was conducted using the Web of Science Core Collection, focusing on topics such as tourism, motivation, rurality, and motorcycling. VOSviewer software (version 1.6.20) was employed to support this analysis. Based on the literature, a theoretical framework was developed, leading to four research hypotheses that aimed to empirically examine the relationships between cultural motivation, community interaction, type of accommodation, event location, and tourist behaviour. To test these hypotheses, structured questionnaires were distributed in person during rural motorcycling events in Portugal, yielding a valid sample of 233 respondents. The data were analysed using SPSS 28 software via statistical methods to reduce dimensionality and identify latent structures, chi-square tests, and logistic regression. The results confirmed all four hypotheses, highlighting the importance of cultural motivation for return intentions, community interaction for perceived authenticity, accommodation type for destination recommendations, and event location for overall satisfaction. The study also identifies gender-related differences and reinforces the value of immersive, co-created experiences in enhancing the competitiveness of rural destinations. This theoretical contribution supports the advancement of motorcycle tourism as a sustainable niche while offering practical guidance for inclusive and regenerative tourism planning. Full article