Search Results (2,521)

This study investigates whether Corporate Social Responsibility Disclosure (CSRD) serves as a risk-mitigating or cost-inducing signal for firms’ market value in an emerging market. Utilising a panel dataset of 120 companies listed on the Tehran Stock Exchange (2015–2023) and employing content analysis alongside panel regression and System GMM models, we find that disclosure quality in social, employee, and environmental dimensions is positively associated with market value, while customer-related disclosure is not. The role of family ownership is nuanced: baseline specifications suggest no broad moderating influence, yet robust dynamic modelling reveals that family ownership significantly enhances the positive market valuation of environmental disclosure. The primary contribution is a nuanced, dimension-specific analysis of CSRD’s value relevance, challenging blanket assumptions about family firm behaviour and offering granular, methodologically informed insights for stakeholders in institutionally complex environments. Full article

In the big data era, understanding and influencing consumer behavior in digital marketing increasingly relies on large-scale data and AI-driven analytics. This narrative, concept-driven review examines how big data technologies and machine learning reshape consumer behavior analysis across key decision-making areas. After outlining the theoretical foundations of consumer behavior in digital settings and the main data and AI capabilities available to marketers, this paper discusses five application domains: personalized marketing and recommender systems, dynamic pricing, customer relationship management, data-driven product development and fraud detection. For each domain, it highlights how algorithmic models affect targeting, prediction, consumer experience and perceived fairness. This review then turns to synthetic data as a privacy-oriented way to support model development, experimentation and scenario analysis, and to dark data as a largely underused source of behavioral insight in the form of logs, service interactions and other unstructured records. A discussion section integrates these strands, outlines implications for digital marketing practice and identifies research needs related to validation, governance and consumer trust. Finally, this paper sketches future directions, including deeper integration of AI in real-time decision systems, increased use of edge computing, stronger consumer participation in data use, clearer ethical frameworks and exploratory work on quantum methods. Full article

Companies need to allocate substantial effort and resources towards adapting to dynamic market trends and promptly meeting their customers’ evolving expectations in the online business context. Although e-commerce research has experienced significant growth over the past two decades, a comprehensive, systematic, and longitudinal analysis that maps the evolution of publications, academic collaboration patterns, influential actors and sources, thematic structures, and theoretical foundations of the field is still lacking. This gap limits a holistic understanding of the maturation, intellectual structure, and future research directions of e-commerce as an academic domain. Based on these premises, the primary objective of the present study is to analyse the landscape of e-commerce spanning the period from 2008 to 2024. By employing bibliometric analysis, we have identified the most prolific and influential authors and publications that have made notable contributions to the literature on e-commerce, as well as the collaborations between authors and countries within the same field. Furthermore, we have analysed the thematic map, research trends, and interconnections between research themes over the past 17 years, providing a dynamic summary of scientific topics of interest in the field of e-commerce and suggesting potential directions for future explorations. The results reveal the heterogeneity of themes associated with e-commerce. We found that research topics in this field have evolved alongside technological evolution and social changes. Some themes have persisted over the years, such as customer behaviour or trust, while others have either disappeared or transformed. For instance, research related to supporting e-commerce technologies has become more specific, focusing on topics such as artificial intelligence, deep learning, machine learning, metaverse or blockchain. From a social perspective, the impact of COVID-19 has resonated within the scientific community, becoming a significant focus of researchers around the world. This study serves as a comprehensive guide for professionals and researchers seeking to bridge current research topics with forthcoming developments in the field of e-commerce. Examining contributions and emerging trends reveals new perspectives on how technological progress interacts with the social and economic dimensions of e-commerce. Full article

In the face of escalating energy demand, this research proposes a demand-side management (DSM) strategy that focuses on appliance-level load shifting in residential environments. The proposed approach utilizes detailed energy consumption forecasts that are generated by ensemble machine learning models, which predict usage at both whole-household and individual appliance levels. This granular forecasting enables the development of customized load-shifting schedules for controllable devices. These schedules are optimized using a metaheuristic genetic algorithm (GA) with the objectives of minimizing consumer energy costs and reducing peak demand. The iterative nature of GA allows for continuous fine-tuning, thereby adapting to dynamic energy market conditions. The implemented DSM technique yields significant results, successfully reducing the daily energy consumption cost for shiftable appliances. Overall, the proposed system decreases the per-day consumer electricity cost from 237 cents (without DSM) to 208 cents (with DSM), achieving a 12.23% cost saving. Furthermore, it effectively mitigates peak demand, reducing it from 3.4 kW to 1.2 kW, which represents a substantial 64.7% reduction. These promising outcomes demonstrate the potential for substantial consumer savings while concurrently enhancing the overall efficiency and reliability of the power grid. Full article

Microwave-assisted heating (MWH) has established itself as a transformative and energy-efficient paradigm for advanced materials processing. This review provides a comprehensive overview of the advances achieved at the CNR-SCITEC laboratories in Genoa. In this context, a customized microwave platform has been strategically employed for the synthesis, sintering, foaming, and melting of diverse inorganic, organic, and hybrid systems. The spectrum of materials investigated includes superconducting magnesium diboride (MgB₂), hydroxyapatite-based scaffolds, polyethylene components obtained via microwave-assisted rotational molding, cork-based sound-adsorbing composites, recycled expanded polystyrene (rEPS) panels, and polyvinylidene fluoride (PVDF) piezoelectric films. Across the case studies, MWH demonstrated a superior capacity for reducing energy consumption and processing times while maintaining—or even enhancing—the target functional properties. Furthermore, this work evaluates the technological maturity and emerging market opportunities of microwave-based processing, positioning it as a key and sustainable platform for next-generation materials development. Full article

This study investigates the use of DFLSS to mitigate customer churn in a prominent telecommunications provider facing challenges from competitive pricing, regulatory changes, and evolving customer expectations. Employing the DMADV methodology, the research developed a proactive retention strategy using techniques such as propensity modeling, customer segmentation, and predictive analytics to identify churn drivers. Targeted interventions, which include future-dated loyalty discounts, outbound retention campaigns, and process optimization through DOEs were implemented and pilot-tested. The pilot involved approximately 5000 high-risk customers per month, resulting in a 6% increase in customers under contract, a 2% improvement in rates, and a 6% reduction in repeat call rates, equating to 2880 fewer calls annually. Financially, the strategy preserved an estimated 10% in revenue over 12 months, while operational enhancements delivered a 2% cost reduction annually through reduced repeat calls. These findings highlight the importance of proactive outreach and continuous improvement in managing churn. Limitations of this study include the narrow market scope and the need for broader validation. The research contributes to the limited literature on LSS in Western telecom markets and provides a replicable model for practitioners. Future work may explore integrating artificial intelligence to enhance churn prediction and retention strategies. Full article

In the service-oriented modern society, logistics enterprises focusing solely on cost minimization can no longer meet market demands, as customers place greater emphasis on timely delivery and service satisfaction. Therefore, this paper constructs a multi-objective optimization model that simultaneously minimizes distribution costs and hierarchical customer delivery duration. From the perspective of symmetry, the two objectives form a symmetric complementary system, which reflects the mutually restrictive and trade-off relationship between the two objectives, thereby facilitating the achievement of a balance between enterprise benefits and customer satisfaction. An improved multi-objective grey wolf optimizer (IMOGWO) is proposed to solve the model, incorporating a chaotic mapping initialization mechanism, a cosine nonlinear convergence factor, and a learning factor-based hunting mechanism to enhance global optimization capability. The algorithm’s effectiveness is validated through comparisons on benchmark cases. Applied to a Zhengzhou food company, the solution improved distribution efficiency while prioritizing key clients, thereby enhancing service levels and stabilizing important customer relationships, providing a practical reference for logistics enterprises to increase revenue and undergo digital transformation. Full article

The environment of today’s companies is marked by increasing dynamism. Rapid technological developments, strong innovation impulses, and continual market entry of new competitors create volatile conditions that make the delivery of valuable products challenging. Long-term corporate success therefore depends on offering a product portfolio consistently aligned with evolving market needs. Customers expect products that show continuous improvements in performance and functionality over time, making systematic product upgrading a key success factor. Release planning addresses this need by enabling continuous product evolution through planned product upgrades. It focuses on selecting and combining functional units for structured publication within releases. This proactive management of product value offers substantial potential but also demands comprehensive know-how, particularly given rising product complexity and the interplay of multiple technologies. The objective of this work is to develop a methodology that supports effective planning of product upgrades. The method assists in the product-specific selection of release types and the derivation of suitable release strategies. It yields release units defined by product structure and provides recommendations for appropriate release strategies. The methodology is demonstrated through its application to an electric vehicle, illustrating its practical relevance for software-intensive products. Full article

Opportunities for citizens to become prosumers have grown rapidly with renewable energy (RE) technologies reaching grid parity. The European Union’s ability to harness this potential depends on empowering energy citizens, fostering active engagement, and overcoming resistance to RE deployment. European energy law introduced “renewable self-consumers” and “active customers” with rights to consume, sell, store, and share RE, alongside rights for citizens collectively organised in energy communities. This article explores conditions for inclusive citizen engagement and empowerment within the RE system. Building on an ownership- and governance-oriented approach, we further develop the concept of energy citizenship, focusing on three elements: conditions for successful engagement, individual versus collective (financial) participation, and the role of public (co-)ownership in fostering inclusion. The analysis is supported by 82 semi-structured interviews, corroborating our theoretical lens. Findings show that participation, especially of vulnerable consumers, relies on an intact “engagement chain,” while energy communities remain an underused instrument for inclusion. Institutional environments enabling municipalities and public entities to act as pace-making (co-)owners are identified as key. Complementing the market and the State, civil society holds important potential to enhance engagement. Inspired by the 2017 European Pillar of Social Rights, we propose a corresponding “European Pillar of Energy Rights.” Full article

The study explores how consumer buying behavior is influenced by artificial intelligence (AI) personalization, with a specific focus on responsible and sustainability-aligned digital marketing. Using an explanatory sequential mixed-methods design, the study analyzes a quantitative survey and qualitative interviews. Results show that purchase behavior is strongly affected by exposure to AI messages—especially when recommendations are relevant, timely, and emotionally appealing—and by trust in AI, while perceived lack of trust inhibits purchasing. Qualitative findings underscore affective responses alongside ethical concerns, perceived transparency, and perceived control over data. Overall, the study shows that effective personalization depends not only on algorithmic sophistication but also on users’ sense of relevance and autonomy and on ethical data governance. The conclusions highlight sustainability-consistent implications for marketers: increase data transparency, segment customers by privacy sensitivity, and adopt accountable, consent-based personalization to build durable trust and loyalty. Future research should examine longitudinal effects and cultural differences, acknowledging limits of small purposive qualitative samples for generalization and exploring how consumer trust, ethical perceptions, and responses to AI personalization evolve over time. Full article

Thailand is globally recognized for its tourism potential and rich diversity of cultural and natural heritage. Community-based tourism (CBT), in particular, holds significant promise for inclusive and sustainable development. However, CBT initiatives across the country remain fragile in the face of uncertainty, whether from pandemics, climate events, or market shifts, and are often constrained by fragmented practices and the absence of a shared service development framework that addresses sustainability tensions. This study addresses that gap by developing and validating a sustainability-oriented new service development (NSD) process comprising five phases and sixteen steps, tailored specifically for CBT under uncertainty. Through expert interviews and iterative action research in two contrasting Thai communities, the process was refined to include tools for place identity, customer analysis, service testing, and adaptive planning. The framework enables CBT communities to move from ad hoc efforts to structured, resilient, and market-aligned service practices. Expert validation confirmed its effectiveness and adaptability, while also recommending digital transformation and financial integration as future directions. This process offers a pathway for improving CBT outcomes in Thailand, and a potentially adaptable framework for CBT development across diverse contexts in uncertain tourism environments. Full article

The electric vehicles (EVs) market keeps growing globally; thus, it is critical to secure the EV charging communication protocols in order to guarantee reliable and fair charging operations among the customers. The Open Charge Point Protocol (OCPP) 2.0.1 supports the communication between the Electric Vehicle Supply Equipment (EVSE) and Charging Station Management Systems (CSMSs); therefore, it becomes vulnerable to several types of attacks, which aim to jeopardize smart charging, billing, and energy management. Specifically, OCPP 2.0.1 allows the self-reporting of the State of Charge (SOC) values, which makes it vulnerable to spoofing-based cyberattacks, which target manipulating the scheduling priorities, distorting the load forecasts, and extending the charging sessions in an unfair manner. In this paper, we try to address this type of attack by providing a comprehensive analysis of the SOC spoofing attacks and introducing a novel unsupervised detection framework based on the One-Class Support Vector Machine (OCSVM) algorithm. Specifically, two types of attack scenarios are analyzed (i.e., priority manipulation and session extension) by deriving engineered features that capture the nonlinear relationships under normal charging behavior. Detailed simulation-based results are derived by utilizing the DESL-EPFL Level 3 EV charging dataset. Our results demonstrate high F1-score and recall in identifying spoofed SOC values and that the proposed OCSVM model demonstrates superior performance compared to alternative clustering and deep-learning based detectors. Full article

The rapid advancement of artificial intelligence (AI) in e-commerce has intensified data-driven personalization, raising important questions about its psychological implications for consumers and its role in shaping sustainable and responsible digital business practices. This study examines how AI-driven personalization affects consumer psychological well-being in the Turkish e-commerce market and investigates the roles of privacy concerns and brand trust in shaping this relationship from a social sustainability and responsible AI perspective. The research develops and empirically tests an integrated model comprising perceived personalization, privacy concerns, psychological well-being, and brand trust. Survey data from 400 active e-commerce customers were analyzed using partial least squares structural equation modeling (PLS-SEM). Findings show that both perceived relevance and perceived specificity significantly enhance psychological well-being by reducing cognitive overload and increasing perceived value. However, these personalization dimensions also increase privacy concerns, with perceived specificity exerting a notably stronger effect. Privacy concerns negatively affect psychological well-being and competitively mediate the relationship between personalization and well-being, reflecting the Personalization–Privacy Paradox in AI-driven e-commerce contexts. Moreover, brand trust significantly moderates this dynamic by weakening the harmful impact of privacy concerns on psychological well-being. Overall, the findings indicate that privacy concerns represent a latent social cost that can undermine the long-term sustainability of data-intensive business models when not governed by trust-based mechanisms. Full article

In the modern era, demand forecasting enhances the decision-making tasks of industries for controlling production planning and reducing inventory costs. However, the dynamic nature of the fashion and apparel retail industry necessitates precise demand forecasting to optimize supply chain operations and meet customer expectations. Consequently, this research proposes the Formicary Zebra Optimization-Based Distributed Attention-Guided Convolutional Recurrent Neural Network (FZ-DACR) model for improving the demand forecasting. In the proposed approach, the combination of the Formicary Zebra Optimization and Distributed Attention mechanism enabled deep learning architectures to assist in capturing the complex patterns of the retail sales data. Specifically, the neural networks, including convolutional neural networks (CNNs) and recurrent neural networks (RNNs), facilitate extracting the local features and temporal dependencies to analyze the volatile demand patterns. Furthermore, the proposed model integrates visual and textual data to enhance forecasting accuracy. By leveraging the adaptive optimization capabilities of the Formicary Zebra Algorithm, the proposed model effectively extracts features from product images and historical sales data while addressing the complexities of volatile demand patterns. Based on extensive experimental analysis of the proposed model using diverse datasets, the FZ-DACR model achieves superior performance, with minimum error values including MAE of 1.34, MSE of 4.7, RMS of 2.17, and R² of 93.3% using the DRESS dataset. Moreover, the findings highlight the ability of the proposed model in managing the fluctuating trends and supporting inventory and pricing strategies effectively. This innovative approach has significant implications for retailers, enabling more agile supply chains and improved decision making in a highly competitive market. Full article

Wood flooring manufacturers face complex challenges in dynamically allocating resources across multi-channel markets, characterized by channel conflicts, demand uncertainty, and long-term cumulative effects of decisions. Traditional static optimization or myopic approaches struggle to address these intertwined factors, particularly when critical market states like brand reputation and customer base cannot be precisely observed. This paper establishes a systematic and theoretically grounded online decision framework to tackle this problem. We first model the problem as a Partially Observable Stochastic Dynamic Game. The core innovation lies in introducing an unobservable market position vector as the central system state, whose evolution is jointly influenced by firm investments, inter-channel competition, and macroeconomic randomness. The model further captures production lead times, physical inventory dynamics, and saturation/cross-channel effects of marketing investments, constructing a high-fidelity dynamic system. To solve this complex model, we propose a hierarchical online learning and control algorithm named L-BAP (Lyapunov-based Bayesian Approximate Planning), which innovatively integrates three core modules. It employs particle filters for Bayesian inference to nonparametrically estimate latent market states online. Simultaneously, the algorithm constructs a Lyapunov optimization framework that transforms long-term discounted reward objectives into tractable single-period optimization problems through virtual debt queues, while ensuring stability of physical systems like inventory. Finally, the algorithm embeds a game-theoretic module to predict and respond to rational strategic reactions from each channel. We provide theoretical performance analysis, rigorously proving the mean-square boundedness of system queues and deriving the performance gap between long-term rewards and optimal policies under complete information. This bound clearly quantifies the trade-off between estimation accuracy (determined by particle count) and optimization parameters. Extensive simulations demonstrate that our L-BAP algorithm significantly outperforms several strong baselines—including myopic learning and decentralized reinforcement learning methods—across multiple dimensions: long-term profitability, inventory risk control, and customer service levels. Full article