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Special Issue "Sustainability and Consumer Behavior: Perspectives and Developments"

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".

Deadline for manuscript submissions: 30 November 2021.

Special Issue Editors

Prof. Dr. José Luis Vázquez-Burguete
E-Mail Website
Guest Editor
Business Management and Economics Department, University of León, 24071 León, Spain
Interests: public and nonprofit marketing; CSR; sustainable development; sustainable consumption
Special Issues and Collections in MDPI journals
Prof. Dr. Ana Lanero Carrizo
E-Mail Website
Guest Editor
Department of Management and Business Economics, Universidad de León, León, Spain
Interests: consumer behavior; sustainable consumption; green consumerism; education for sustainability; fair trade; corporate social responsibility

Special Issue Information

Dear Colleagues,

Nowadays, an increasing number of consumers are becoming more educated and conscious of major environmental and social problems such as global charming, natural disasters and inequalities between countries, and they therefore claim for sustainable products and alternative product methods. On this basis, this Special Issue focuses on recent perspectives and new developments regarding consumers’ perceptions, motivations and behaviors related to sustainable products. The purpose is to get some major insights regarding the drivers of sustainable consumer behavior, by analyzing how consumers search for information on product responsibility, evaluate such information when making purchase decisions, and cause specific impacts through their responsible acts. Topics in the scope of this Special Issue include (but not exclusively) green consumerism, sustainable consumption patterns and motivations, consumers’ perceptions on sustainable actions and policies by business and institutions, the role of education to promote sustainable consumer behavior, value co-creation in sustainable consumption and the fight against green washing.

The understanding of the facilitators of sustainable consumer behavior has been a topic of great interest in recent marketing literature (Ripple et al. 2017; White et al. 2019). Many authors conclude that those businesses able to adapt to consumers’ urgent demand for sustainability will enjoy strategic benefits (Banerjee et al. 2003; Brown and Dacin 1997; Hopkins et al. 2009, Luo and Bhattacharya 2006; Olsen et al. 2014; Sen and Bhattacharya 2001). However, the encouragement of sustainable consumer behavior is usually constrained by an “attitude-behavior gap” commonly observed in sustainability contexts. Then, although consumers report favorable attitudes toward sustainability, they often do not subsequently display sustainable actions (Auger and Devinney 2007; Gatersleben et al. 2002; Young et al. 2010). This Special Issue aims to outline a comprehensive framework on key drivers of sustainable consumer behavior change.


  1. Auger, P. & Devinney, T. M. Do what consumers say matter? The misalignment of preferences with unconstrained ethical intentions. Bus. Ethics2007, 76, 361–383.
  2. Banerjee, S. B., Iyer, E. S. & Kashyap, R. K. Corporate environmentalism: Antecedents and influence of industry type. Mark. 2003, 67, 106–122.
  3. Brown, T. J. & Dacin, P. A. The company and the product: Corporate associations and consumer product responses. Mark. 1997, 61, 68–84.
  4. Gatersleben, B., Steg, L. & Vlek, C. Measurement and determinants of environmentally significant consumer behavior. Behav. 2002, 34, 335–362.
  5. Hopkins, M. S., Townend, A., Khayat, Z. & Balagopal, B., Reeves, M. & Berns, M. The business of sustainability: What it means to managers now. MIT Sloan Rev. 2009, 51, 20.
  6. Luo, X. & Bhattacharya. C. B. Corporate social responsibility, customer satisfaction, and market value. Mark. 2006, 70, 1–18.
  7. Olsen, M. C., Slotegraaf, R. J. & Chandukala, S. R. Green claims and message frames: How green new products change brand attitude. Mark. 2014, 78, 119–137.
  8. Ripple, W. J., Wolf, C., Newsome, T. M., Galetti, M., Alamgir, M., Crist, E. et al. World scientists’ warning to Humanity: A second notice. BioScience, 2017, 67, 1026–1028.
  9. Sen, S. & Bhattacharya, C. B. (2001). Does doing good always lead to doing better? Consumer reactions to corporate social responsibility. Mark. Res. 2001, 38, 225–243.
  10. White, K., Habib, R., & Hardisty, D. J. (2019). How to SHIFT consumer behaviors to be more sustainable: A literature review and guiding framework. Journal of Marketing, 2019, 83, 22–49.
  11. Young, W., Hwang, K., McDonald, S. & Oates, C. J. (2010). Sustainable consumption: Green consumer behaviour when purchasing products. Dev. 2010, 18, 20–31.
Prof. José Luis Vázquez Burguete
Prof. Dr. Ana Lanero Carrizo
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1900 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.


  • sustainable development
  • sustainable consumer behavior
  • green marketing
  • social marketing
  • sustainability education
  • corporate social responsibility

Published Papers

This special issue is now open for submission.
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