Sustainable Consumer Behavior Towards Environmentally Conscious Consumption
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".
Deadline for manuscript submissions: 30 November 2026
Special Issue Editors
Interests: public and nonprofit marketing; business economics; sustainable development; sustainable consumption
Special Issues, Collections and Topics in MDPI journals
Interests: labor law; human resources management; CSR; internal marketing
Special Issues, Collections and Topics in MDPI journals
Special Issue Information
Dear Colleagues,
Companies, institutions, and individuals are becoming more conscious and committed to green consumption, demanding that brands and producers improve their processes, communication, marketing, and CSR strategies and then contribute to minimizing the environmental impact of their productive processes for a more sustainable future.
On this basis, this Special Issue will explore how consumer values, motivations, and decision-making processes shape the adoption of green products. It will focus on interdisciplinary insights from marketing, behavioral science, sustainability studies, and public policy to understand what drives (or inhibits) sustainable choices in real-world contexts. The scope includes, but is not limited to, psychological drivers, cultural and social influences, market dynamics, technological enablers, and policy interventions that encourage greener lifestyles.
The intended purpose of this Special Issue is to advance theoretical and empirical knowledge on sustainable consumption by integrating emerging perspectives, from nudging and digital influences to circular economy behavior and ethical consumption. Building on the existing literature, this Special Issue aims to bridge gaps by highlighting underexplored mechanisms, new methodological approaches, and cross-cultural comparisons. It will supplement current research by offering a holistic understanding of how individual behavior interacts with structural, technological, and institutional factors, ultimately informing more effective strategies for promoting green consumption.
Dr. Jose Luis Vazquez-Burguete
Prof. Dr. María P. García-Miguélez
Dr. Cristina Elena Nicolescu
Guest Editors
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 250 words) can be sent to the Editorial Office for assessment.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- sustainable consumption
- green consumer behavior
- pro-environmental decision-making
- green marketing
- sustainability transitions
- behavioral interventions
- circular economy
- environmental psychology
- ethical consumption
- consumer sustainability
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