Sustainability in Social Marketing and Management

Dear Colleagues,

Sustainability has become a buzzword in recent decades, comprising social, environmental, and economic dimensions. Many companies claim to be committed to sustainability principles. However, evidence shows that the incorporation of sustainability principles into firms’ business strategies and operations has been slow, and there is much to be done. Evidence also shows that nonprofit organizations have performed better not only at incorporating sustainable principles in their activities, but also at contributing with social marketing campaigns that promote sustainability principle adoption by individuals, society, and businesses.

The aims of this Special Issue on “Sustainability in Social Marketing and Management” are to explore, discuss and analyze how sustainability principles have been adopted in businesses’ management practices or in nonprofit organizations, as well as how social marketing has been contributing and can contribute to the achievement of sustainable practices.

The guest editors welcome theoretical and empirical contributions that are focused on, but not limited to, the following topics:

- Social marketing campaigns for sustainability: sustainable consumption, green consumption, and social sustainable behaviors, among others;

- Differences and similarities in sustainable practices between businesses and nonprofit organizations;

- Social enterprises and the achievement of sustainable goals;

- Business approaches to sustainability;

- The incorporation of the Sustainable Development Goals (SDG’s) in private companies and nonprofit organizations;

- Business models based in sustainability.

Prof. Helena Alves
Prof. José Luis Vázquez
Prof. Arminda do Paço
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 250 words) can be sent to the Editorial Office for assessment.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.