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Special Issue "Consumer Behaviour and Sustainable Development Goals"

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Sustainable Management".

Deadline for manuscript submissions: 30 November 2021.

Special Issue Editors

Prof. Dr. Pedro Cuesta-Valiño
E-Mail Website
Guest Editor
Department of Economics and Business, University of Alcalá, 28802 Alcalá de Henares, Spain
Interests: business and tourism; resource and service management; sustainable rural development; marketing management; consumer behaviour; corporate social responsibility
Special Issues and Collections in MDPI journals
Dr. Pablo Gutierrez-Rodriguez
E-Mail Website
Guest Editor
Department of Management and Business Economics, University of León, Leon, Spain
Interests: Marketing Management; International Marketing; Consumer Satisfaction; Branding; Advertising; Corporate Social Responsibility
Dr. Antoni Serra Cantallops
E-Mail Website
Guest Editor
Department of Business Economics, University of the Balearic Islands, Palma, Spain
Interests: Tourism Marketing; Tourism Planning; Tourism Sustainability; Digital Technologies and Tourism; Corporate Social Responsibility

Special Issue Information

Dear Colleagues,

In 2015, the United Nations identified 17 sustainable development goals (SDGs) to be achieved by 2030 for a sustainable future (UN, 2019). The increasing influence of these goals’ values on consumer behaviour determines the relevance of the research in this field. Consumers have in recent years increasingly improved the way they make their purchasing decisions by buying “responsible” products that sell a real value and considering the role their personal consumption choices play in protecting the world. As a result, several aspects have begun to influence their purchasing decision-making processes, such as health , respect for the environment, and naturalness of products. Organisations are reacting to the changes in customer attitudes and are introducing to their strategies issues such as corporate social responsibility, sustainable marketing, environmental protection, and healthy lifestyles.

In light of the above considerations, this Special Issue proposes a large set of topics related to the achievement of the SDGs from the actions of sustainable organisations and a consumer behaviour based on sustainability values. The different variables that influence a responsible consumer behaviour process, steps in this process, and sustainable organisation strategies, ideas, and actions are of interest, as well as the adaptations that manufacturers and retailers must make to their businesses to meet new consumer demands. Finally, study the role played by entrepreneurs, who should be oriented in the generation of sustainable ideas and businesses, is a topic that will be covered in this Special Issue.

Dr. Pedro Cuesta-Valiño
Dr. Pablo Gutierrez-Rodriguez
Dr. Antoni Serra Cantallops
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1900 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • Sustainable development goals
  • Consumer behaviour and sustainable development goals
  • Conceptual framework for contributing to sustainable consumer behaviour
  • Consumer behaviour based on sustainability values
  • Consumer healthy purchase decisions
  • Variables influence on responsible consumer behaviour process
  • Sustainable organisations for achieving sustainable development goals
  • Corporate social responsibility and consumer behaviour
  • Green and sustainable entrepreneurship
  • Sustainable supply chains
  • Manufacturer responsibility
  • Sustainable tourist behaviour
  • Sustainable Development Goals through tourism
  • Sustainable consumer behaviour
  • Happiness management
  • Sustainable Development Goals through sport

Published Papers (2 papers)

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Research

Article
Making Sense from Experience: How a Sustainable Multi-Sensory Event Spurs Word-of-Mouth Recommendation of a Destination Brand
Sustainability 2021, 13(11), 5873; https://doi.org/10.3390/su13115873 - 24 May 2021
Cited by 1 | Viewed by 634
Abstract
The last decade has seen an exponential growth in published articles related to the influence of marketing events on destinations. However, there is still a need for empirical research about the effect that organized events built upon sensorial components have on different variables [...] Read more.
The last decade has seen an exponential growth in published articles related to the influence of marketing events on destinations. However, there is still a need for empirical research about the effect that organized events built upon sensorial components have on different variables related to participants’ attitudes and behaviors, as such events have the ability to provide unique experiences and emotions. Therefore, this research focuses on the impact of a sustainable multi-sensory event marketing that promotes the interests of the organizing service company (a marina brand), alongside those of the host location, by associating the brand destination with this specific activity. By surveying attendees to a summer event aimed at enhancing visits to an area in Palma de Mallorca (Spain) and by adopting structural equation modeling estimation, the study shows that people’s positive valuations of the event had an impact on their word-of-mouth recommendation of the brand. Thus, visitors’ emotional experience was tied to their post-visit brand attitudes and brand equity. Based on the results, the study makes practical suggestions for branding in a sustainable destination, especially in relation to incorporating experiential elements in company-organized special events. Full article
(This article belongs to the Special Issue Consumer Behaviour and Sustainable Development Goals)
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Article
Sustainable Development and Consumer Behavior in Rural Tourism—The Importance of Image and Loyalty for Host Communities
Sustainability 2021, 13(9), 4763; https://doi.org/10.3390/su13094763 - 23 Apr 2021
Cited by 4 | Viewed by 679
Abstract
In recent years, rural tourism has experienced a major boom; it was once a secondary type of tourism but has now become a significant alternative option within the Spanish economy. This type of tourism facilitates the sustainable development of the host communities and [...] Read more.
In recent years, rural tourism has experienced a major boom; it was once a secondary type of tourism but has now become a significant alternative option within the Spanish economy. This type of tourism facilitates the sustainable development of the host communities and their surrounding areas, becoming an extra source of income in some cases, and the principal business in others. It is therefore important to ascertain which variables influence the behavior of rural tourists. The objective of this study is to demonstrate the influence on rural tourist behavior of destination image, both initial and final, as well as tourist satisfaction and loyalty to the area. Loyalty, which translates into repeat visits to the area and recommendations to third parties, promotes the sustainable development of rural areas. After an exhaustive review of the literature on the relevant variables, an empirical study was carried out using a questionnaire designed for tourists over 18 years old who visited the province of Soria (Spain) and stayed in a rural tourism establishment. This resulted in a total of 1658 valid completed questionnaires. A structural equation model was then drawn up to discover the relationships between all the variables. The results demonstrated the importance of destination image in the formation of the new image, and also showed that tourist satisfaction is the variable that most strongly influences loyalty to the tourist area. This study is a novel contribution to the study of sustainable development in rural areas since it focuses on tourist loyalty and its resulting benefits. Full article
(This article belongs to the Special Issue Consumer Behaviour and Sustainable Development Goals)
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