Special Issue "Marketing of Innovation, Science and Technological Change"

A special issue of Sustainability (ISSN 2071-1050).

Deadline for manuscript submissions: 31 December 2021.

Special Issue Editor

Prof. Dr. Vida Davidavičienė
E-Mail Website
Guest Editor
Department of Business Technologies and Entrepreneurship, Faculty of Business Management, Vilnius Gediminas Technical University, LT-10223 Vilnius, Lithuania
Interests: ICT development; ICT adaptation; knowledge driven innovations; social networks; gamification; augmented reality; e-business; e-marketing; e-logistic; e-government; e-behavior
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Special Issue Information

Dear Colleagues,

Technological development and a dynamic business environment cause changes in businesses. These changes are observed at the internal and external level, and this leads to the need for scientifically new business process management, innovative business models as well as the necessity to meet customer’s requirements and provide innovative solutions and technologically new products that require new approaches in marketing. New approaches are necessary for the identification of customer demand change as well as the discovery of technological solutions to satisfy these demands.

The studies that will be published in this Special Issue are expected to address the challenges of marketing in the context of innovations and the development in science and technologies, proposing new scientific insights, classifications, evaluation methodologies and decision making, process changing, or business models.

Specifically, studies in the field of marketing of innovative technologies, social innovations; technologies for circular economic; corporate social entrepreneurship studies; technological solutions for marketing of innovation; research on acceptance and implementation models of augmented reality, gamification, smart home solutions, Industry 4.0; and changing needs and behavior models of society.

We invite you to contribute to this Issue by submitting comprehensive reviews, case studies, or research articles. Papers selected for this Special Issue will be subject to rigorous peer review, with the aim of rapid and wide dissemination of research results, developments, and applications.

Prof. Dr. Vida Davidavičienė
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1900 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • innovations
  • marketing of innovations
  • marketing of technologies
  • management of technological change
  • change management in organization
  • innovative business models
  • business process management
  • social innovations
  • customer behavior
  • Industry 4.0
  • gamification
  • augmented reality
  • smart solutions

Published Papers (4 papers)

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Research

Article
The Effect of Perceptions on Service Robot Usage Intention: A Survey Study in the Service Sector
Sustainability 2021, 13(17), 9655; https://doi.org/10.3390/su13179655 (registering DOI) - 27 Aug 2021
Viewed by 171
Abstract
The current age of artificial intelligence, along with the advent of robots, portends increased use of innovative technologies in the tourism industry, with higher levels of service innovation than in many other industries. In addition, factors such as an approaching worldwide pandemic have [...] Read more.
The current age of artificial intelligence, along with the advent of robots, portends increased use of innovative technologies in the tourism industry, with higher levels of service innovation than in many other industries. In addition, factors such as an approaching worldwide pandemic have limited the amount of physical contact that people can have. So as a result, the use of service robots in service areas, such as tourism, has recently become controversial. In this study, accommodation customers’ perceptions of advantages and disadvantages about robots and the effect of the perceived value of their intention to use them were investigated. Within the scope of the research, data were collected from 1408 people living in various cities in Turkey through an online survey. The data were analyzed by structural equation modeling. As a result of the analyses, it was found that the perception of advantage and the perceived value affect the intention to use service robots positively and significantly. It has been determined that the perception of disadvantage affects the intention to use service robots negatively and significantly. The research results show that the accommodation companies should be innovative and rapidly transition to robotization, as in the manufacturing industry. Advanced technological innovation applications, such as service robots, will play an essential role in the revival of the tourism industry, especially during the global epidemic. Full article
(This article belongs to the Special Issue Marketing of Innovation, Science and Technological Change)
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Article
Core Elements towards Circularity: Evidence from the European Countries
Sustainability 2021, 13(16), 8742; https://doi.org/10.3390/su13168742 - 05 Aug 2021
Viewed by 222
Abstract
In this paper, the authors identified key elements important for circularity. The primary goal of circularity is to eliminate waste and prove the constant use of resources. In the paper, we classified studies according to circular approaches and stated which of them get [...] Read more.
In this paper, the authors identified key elements important for circularity. The primary goal of circularity is to eliminate waste and prove the constant use of resources. In the paper, we classified studies according to circular approaches and stated which of them get the highest attention. Further, we identified the principal elements, grouped them into four categories important for circularity, and presented scientific works dedicated to each of the above-mentioned categories. Further on, several core elements from the first category were investigated, aiming to connect different waste streams and provide a regression model. Finally, the methodological part reviewed the correlation between various types of waste and their recycling and selected suitable ones for developing a new panel regression model. The empirical research was delivered for the 27 European Union countries during the period between 2000 and 2019. We indicate that the recycling rate of municipal waste impacts the increase of recycling biowaste the same calendar year. The increase of recycling of municipal waste by one per cent means the increase of the recycling of biowaste by 0.6 per cent. Full article
(This article belongs to the Special Issue Marketing of Innovation, Science and Technological Change)
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Article
From Stationary to Remote: Employee Risks at Pandemic Migration of Workplaces
Sustainability 2021, 13(13), 7180; https://doi.org/10.3390/su13137180 - 26 Jun 2021
Cited by 1 | Viewed by 490
Abstract
The first lockdown due to COVID-19 in the year 2020 created a particular scenario that forced a change to telework among diverse professions and social groups. This article presents the results of research carried out among samples of Polish, Lithuanian and Spanish remote [...] Read more.
The first lockdown due to COVID-19 in the year 2020 created a particular scenario that forced a change to telework among diverse professions and social groups. This article presents the results of research carried out among samples of Polish, Lithuanian and Spanish remote workers concerning working conditions in organizations and at home, and the potential impact of some professional hazards from home-based telework. On the contrary to earlier published papers on pandemic-induced telework that focused on how the limitations at home of first-time remote workers impacted on their well-being and work–family balance, our research contributes to a more recent endeavor that focuses the analysis on the work design perspective. The results of the survey indicate that employees felt more stressed and in conflict at their remote workstations when they had to telework during the lockdown, and that this negative output was significantly related to the deterioration of some working dimensions like space, quality and design but not to the perception of professional hazards from home-based telework. According to our research, the forced situation seemed not to be a favorable factor for implementing changes in light of the insufficient technical and organizational preparation of employers as well as the employees’ mental preparation. It should be necessary to update sequentially the results of the epidemic-induced telework and conduct research for various stages of the pandemic and the subsequent economic recovery. This could help popularize remote work as one of the tools of the labor market in the future and as a tool for treating labor resources as an element of sustainable development. Full article
(This article belongs to the Special Issue Marketing of Innovation, Science and Technological Change)
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Article
Core Elements Affecting Sharing: Evidence from the United States
Sustainability 2021, 13(7), 3943; https://doi.org/10.3390/su13073943 - 02 Apr 2021
Viewed by 518
Abstract
The new phenomenon called sharing or collaborative consumption emerged a decade ago and is continuously growing. It creates new possibilities for society, and especially for business, is beneficial for the environment, makes more efficient use of resources, and presents a new competitive business [...] Read more.
The new phenomenon called sharing or collaborative consumption emerged a decade ago and is continuously growing. It creates new possibilities for society, and especially for business, is beneficial for the environment, makes more efficient use of resources, and presents a new competitive business model. The scientific literature lacks a more in-depth analysis of the factors influencing sharing activity growth; therefore, the paper’s authors attempt to fill this gap. The authors aim to identify the factors affecting the use of sharing platforms. To reach the goal, the authors developed a regression model and constructed a list of 71 variables. The study used monthly United States data from January 2017 to June 2020 from the publicly available Federal Reserve Economic Data (FRED)and Google trends databases. The comparison to other indexes proves that the proposed index, representing the number of visits to sharing platforms (SEP), is a unique one. The first index allowed us to revise the sharing activity monthly. The authors identified that variables such as wage level, social network users, import level, and personal consumption are critical in affecting the number of visits to sharing platforms. The presented framework could be helpful for practitioners and policymakers analysing the stimulation of sharing or collaborative consumption. It includes indicators representing different areas, such as society, technology, and country, and allows for monthly investigations. Such activity was evident for a long time when online platforms contributed to its wider accessibility. The results help to forecast the number of visits monthly. Sharing is still an emerging area for research; thus, the authors tried to explore the phenomenon of sharing to expand the conceptual level of knowledge. Full article
(This article belongs to the Special Issue Marketing of Innovation, Science and Technological Change)
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