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Special Issue "Food Quality, Price and Consumer Choices"

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Sustainable Agriculture, Food and Wildlife".

Deadline for manuscript submissions: 31 December 2019.

Special Issue Editors

Guest Editor
Dr. Ellen Van Loo

Marketing and Consumer Behaviour Group, Wageningen University & Research, Hollandseweg 1, 6706 KN Wageningen, The Netherlands
Website | E-Mail
Interests: Consumer Behavior; Consumer Food Choices; Consumer Food Preferences for Quality Labels; Food Marketing; Healthy and Sustainability Food Consumption; Experimental Methods; Food policy; Incorporation of Biometric Data (e.g. eye-tracking and other biosensors) in consumer choice studies
Guest Editor
Dr. Vincenzina Caputo

Department of Agricultural, Food, and Resource Economics, Michigan State University, 446 W. Circle, Dr., Rm 213E Morrill Hall of Agriculture, East Lansing Michigan, 48824, United States
Website | E-Mail
Interests: Consumer Food Choice Behavior; Consumer Food Preferences; Consumer Demand; Choice Modeling; Experimental Economics; Food Marketing; Food Policy; Food Systems; Survey Designs
Guest Editor
Dr. Claudia Bazzani

Department of Business Administration, University of Verona, Via Cantarane 24, 37129 Verona, Italy
Website | E-Mail
Interests: Experimental Methods; Behavioral Economics; Psychology and Marketing; Choice Experiment; Discrete Choice Modeling; Food Marketing; Consumer Food Choice behavior; Consumer WTP Formation; Food products attributes; Food systems, Food Policy

Special Issue Information

Dear Colleagues,

A variety of high quality food products have specific credence quality attributes such as, production methods, sustainability aspects, geographic location, and origin. These products are considered to be “credence attributes” since consumers cannot evaluate them either before or after purchase. Hence, food quality labels play a critical role in signaling these quality features to consumers. Fernqvist and Ekelund (2014) identified credence categories including health-, production-, ethics-, and origin-related credence. Credence quality labels indicate for example the sustainability character, or the geographical indications or the traditional character, or the nutritional content of a food product. Examples of credence quality labels are environmental and ethical sustainability labels (e.g., organic, sustainable aquaculture and fisheries, animal welfare, fair trade, carbon footprint, local, food miles), symbols and origin labels (country of origin, Protected Designation of Origin, PDO and Protected Geographical Indication, PGI) and labels related to traditional production (Traditional Specialty Guaranteed, TSG), and nutrition- and health-related claims.

Quality labelling consist of cues used by consumers to access food quality and assist consumers in making informed food choices while retaining freedom of choice, and reducing search costs. For food producers, quality labelling is one of the major instruments to differentiate their products by informing consumers about credence quality attributes. Quality labels thus provide opportunities to strengthen their competitiveness by offering a way to differentiate and communicate the nature of their products in the marketplace. Quality labelling will be traded-off against other informational cues on the package, as well as price when consumers make food choices. This special issue is focused on the quality labels, price and how it relates to food choice.

Dr. Ellen Van Loo
Dr. Vincenzina Caputo
Dr. Claudia Bazzani
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1700 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.


  • Consumer food choice behavior
  • Food quality labeling
  • Preferences
  • Willingness to pay
  • Credence attributes
  • Food Marketing
  • Consumer Economics

Published Papers

This special issue is now open for submission.
Sustainability EISSN 2071-1050 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
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