Special Issue "Advances on Web Analytics for Digital Marketing"

A special issue of Future Internet (ISSN 1999-5903). This special issue belongs to the section "Big Data and Augmented Intelligence".

Deadline for manuscript submissions: 15 December 2021.

Special Issue Editors

Dr. Juan José López García
E-Mail Website
Guest Editor
Universidad a distancia de Madrid Vía de Servicio A-6, 15, 28400 Collado Villalba, 28001 Madrid, Spain
Interests: website analytics; data science; digital marketing; audience clusters; online reputation; UX; CRO
Dr. José Ramón Saura
E-Mail Website1 Website2
Guest Editor

Special Issue Information

Dear Colleagues,

This new availability of data has allowed researchers to investigate the suitability of bid data, machine learning and multimedia data processing. Recent developments have been made in sensing technologies, and software is changing the way personal data are handled. Considering the advantages of real-time observations and effective dashboards, data science, AI and machine learning help to create knowledge and insights that can be used in KPI optimization. This Special Issue is focused on website analytics and B2B strategies. Contributions are expected to cover a large range of application domains.

Submissions may also focus on different aspects of data analyses. Potential topics include, but are not limited to:

  • Semantic data analysis
  • Data streaming
  • Distributed IoT infrastructures
  • Agent and agreement technologies
  • Real-time processing
  • Computational persuasion and personalization
  • Machine learning and explainability

Dr. Juan José López García
Dr. Jose Ramon Saura
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Future Internet is an international peer-reviewed open access monthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.


  • B2B
  • UX
  • CRO
  • digital marketing
  • data mining
  • data science

Published Papers

This special issue is now open for submission.
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