Economic, Psychosocial and Labor Impacts of Digitization in Sports Services

Dear Colleagues,

The process of digitization in society is unstoppable, and this has repercussions both in the ways of working and in those of consuming. Sports and physical activity contexts do not escape the digitizing trend: the consequences at the economic, psychosocial, and labor levels have already begun to be studied. However, there are still many unknowns to clarify, which would allow better management of digitized sports services.

From an economic perspective, the digitization of the sports sector has had an impact on new business models and new job opportunities. In fact, apps and digital platforms have emerged that have helped sports professionals to continue generating income. From a psychosocial point of view, the relationship of trainers with their work and with the user has varied substantially: are they prepared for the technological challenge? What consequences does telepressure have on their wellbeing and job performance? What strategies are useful in this context to establish engagement with their organization and/or their clients? From the users’ side, what do they expect from a digital sports service? Which factors, inherent to digital tools, influence the quality of service they perceive?

There are also questions related to labor to be answered: have work systems changed? What changes are necessary in labor policies to face these challenges in the sports sector? What impact does the technological training of an organization and its employees have on organizational results? Is it possible to have technological systems that meet the needs of even non-digitally skilled users?

Dr. M. Rocío Bohórquez
Dr. Moisés Grimaldi-Puyana
Dr. Pablo Galvez-Ruiz
Dr. Jerónimo García-Fernández
Guest Editors

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• sport services
• digital transformation
• digital skills
• new forms of employment
• job satisfaction
• digital economic
• digital impact
• wellbeing
• consumer satisfaction
• consumer loyalty