Sustainable Horticultural Plant Production Business: The Role of Economics, Marketing, Innovation, and Financial Management
A special issue of Horticulturae (ISSN 2311-7524). This special issue belongs to the section "Horticultural Economics, Policy, Business Management and Marketing".
Deadline for manuscript submissions: 22 May 2026 | Viewed by 57
Special Issue Editors
Interests: financial management; efficiency of agricultural/farms/businesses; sustainable horticulture
Interests: agricultural cost accounting; farm appraisal; farm management
Interests: climate change; abiotic stress; vegetable crop; nutritional value
Special Issues, Collections and Topics in MDPI journals
Interests: horticultural economics, management and marketing; horticultural value and supply chains; fruit and vegetable consumer behaviour; rural development and horticultural policies
Special Issues, Collections and Topics in MDPI journals
Special Issue Information
Dear Colleagues,
Sustainable horticultural plant production requires the integration of environmental sustainability, economic effectiveness, marketing strategies, innovation, and sound financial management. The sector is adapting to emerging challenges such as climate change, environmental degradation, resource limitations, and evolving consumer expectations for quality, safety, and sustainability. New approaches are reshaping production models through precision agriculture, advanced cultivation systems, product diversification, and market-driven innovation, all aimed at improving productivity while minimizing environmental impact.
The purpose of this Special Issue, “Sustainable Horticultural Plant Production Business: The Role of Economics, Marketing, Innovation, and Financial Management”, is to present innovative research, tools, and approaches that successfully address these challenges. Submissions on the economic optimization of production systems, innovative marketing strategies, the implementation of new technologies and cultivation practices, as well as financial planning and risk management are welcome. Our goal is to promote multidisciplinary solutions that will enhance horticultural plant production's sustainability and profitability, thus ensuring long-term competitiveness.
Dr. Maria Tsiouni
Dr. Alexandra Pavloudi
Dr. Ilias Avdikos
Prof. Dr. Christian Fischer
Guest Editors
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Horticulturae is an international peer-reviewed open access monthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2200 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- sustainable horticulture
- financial management
- agricultural economics
- marketing strategies
- technological innovation
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