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Journalism and Media, Volume 6, Issue 1

March 2025 - 45 articles

Cover Story: In the following paper, the emotional communication strategies used by far-right party leaders on TikTok during the 2024 European elections are analysed, providing information on how they use this social network to influence voter behaviour. Through quantitative and qualitative content analysis of 472 videos from 27 leaders in 24 countries, the dominant emotions, themes, stylistic resources and their impact on engagement are examined. The results reveal a dual strategy that combines positive emotions such as hope and ambition with negative emotions such as fear and uncertainty. In conclusion, the findings underscore the growing role of TikTok in far-right political communication and demonstrate its effectiveness in mobilising emotional engagement among young people. View this paper
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Articles (45)

  • Article
  • Open Access
2,656 Views
25 Pages

Every year, more than 700,000 people die by suicide worldwide, a quarter of whom are between 15 and 29 years of age. In Spain, suicide has surpassed road traffic accidents as the leading non-natural cause of death in this age group. Although its over...

  • Article
  • Open Access
1 Citations
1,508 Views
25 Pages

Persuasion Strategies Used by Medical Experts vs. Political Figures: A Study of Coronavirus-Related Media Discourse

  • Mohammad Mohtasham,
  • Fatemeh Mahdavirad,
  • Ali Akbar Jabbari and
  • Golnar Mazdayasna

Concentrating on different types of persuasion strategies used by medical experts and political figures, the present study aims to examine persuasion strategies in medical vs. political discourse. Four corpora of speeches and interviews of four diffe...

  • Article
  • Open Access
4 Citations
5,464 Views
28 Pages

This study analyses the emotional communication strategies employed by far-right party leaders on TikTok during the 2024 European elections, focusing on their appeal to voters. Combining quantitative and qualitative content analysis of 472 videos fro...

  • Article
  • Open Access
4 Citations
5,475 Views
27 Pages

This article aims to describe the value priorities of Kazakhstani student youth and explore their relationship with traditions, the culture of ethnic groups in Kazakhstan, state ideological attitudes, and the influence of external cultures. This pape...

  • Article
  • Open Access
3 Citations
4,432 Views
15 Pages

This study explores the adoption of AI in the UAE’s creative industries through interviews with nine professionals, primarily Emiratis, from journalism, filmmaking, content creation, and heritage sectors. Their insights shed light on the intric...

  • Article
  • Open Access
2 Citations
3,681 Views
18 Pages

This study explores the implementation of artificial intelligence (AI) in social media journalism. We apply a labour process approach to examine why German newspaper editors adopt AI publishing and how it influences journalistic work. Automated publi...

  • Article
  • Open Access
4 Citations
6,129 Views
19 Pages

The expansion of the use of artificial intelligence (AI) across different stages of production and distribution in journalism is opening a debate on its applications within newsrooms and in business models. This research studies how different media o...

  • Article
  • Open Access
3,539 Views
17 Pages

This study investigates how born-digital memes about high-profile events can serve as rich archival resources for understanding contemporary cultural phenomena and public sentiment by using a linked-data framework. Using a mixed-method approach, this...

  • Article
  • Open Access
1 Citations
4,709 Views
17 Pages

Research shows that gender transformation policies and programmes within the media industry have done little to curtail sexism and patriarchal values in news reporting. This study’s term ‘patriarchy’ refers to the systemic structure...

  • Article
  • Open Access
2 Citations
5,343 Views
18 Pages

Social media has transformed political communication’s landscape, reshaping how politicians engage with the public and express their views. The tension between freedom of expression and the need for responsible governance and politicians became...

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Journal. Media - ISSN 2673-5172