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Journal. Media, Volume 6, Issue 1 (March 2025) – 45 articles

Cover Story (view full-size image): In the following paper, the emotional communication strategies used by far-right party leaders on TikTok during the 2024 European elections are analysed, providing information on how they use this social network to influence voter behaviour. Through quantitative and qualitative content analysis of 472 videos from 27 leaders in 24 countries, the dominant emotions, themes, stylistic resources and their impact on engagement are examined. The results reveal a dual strategy that combines positive emotions such as hope and ambition with negative emotions such as fear and uncertainty. In conclusion, the findings underscore the growing role of TikTok in far-right political communication and demonstrate its effectiveness in mobilising emotional engagement among young people. View this paper
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24 pages, 337 KiB  
Article
The Speech Behaviour of Kazakhstani Youth in the Context of Interethnic Communication
by Sholpan Zharkynbekova, Zukhra Shakhputova, Olga Anichshenko and Zhazira Agabekova
Journal. Media 2025, 6(1), 45; https://doi.org/10.3390/journalmedia6010045 - 18 Mar 2025
Viewed by 522
Abstract
This article explores the features of speech practices of young people in Kazakhstan in the conditions of interaction between Kazakh, Russian, and English, taking into account the influence of the digital environment and modern socio-cultural factors. The relevance of this study is determined [...] Read more.
This article explores the features of speech practices of young people in Kazakhstan in the conditions of interaction between Kazakh, Russian, and English, taking into account the influence of the digital environment and modern socio-cultural factors. The relevance of this study is determined by the rapid transformation of the language situation in Kazakhstan, where traditional bilingualism is evolving under the influence of globalisation and digital factors, contributing to the formation of new models of language interaction in the youth environment. The aim of this research is to study the mechanisms of language functioning in different communicative contexts, including digital communication. As a methodological basis, the methods of sociolinguistic and discourse analysis were applied, including the collection and interpretation of young people’s written texts, as well as interviewing respondents to identify their language preferences and communication strategies. The empirical analysis allowed us to identify new models of young people’s linguistic behaviour in various communicative environments, including online space. The leading factors influencing the choice of language code were identified, and the characteristic mechanisms of integrating elements of Kazakh, Russian, and English into a single speech act were recorded. Special attention is paid to the specifics of language interaction in digital environments, where hybrid forms of communication are observed due to technological and globalisation processes. This study considers the speech of young people not only as a linguistic phenomenon, but also as an instrument of intercultural communication, reflecting trends in the development of polylingualism. The findings of this study can be used to improve language policy and to develop educational programmes that take into account modern trends in youth communication. Full article
24 pages, 300 KiB  
Article
Professional Multilingualism in Intercultural Business Communication of Kazakhstan
by Aliya Aimoldina and Damira Akynova
Journal. Media 2025, 6(1), 44; https://doi.org/10.3390/journalmedia6010044 - 14 Mar 2025
Viewed by 634
Abstract
This study examines the role of multilingualism in intercultural business communication among professionals in Kazakhstan, where business discourse reflects a unique combination of language planning, individual competencies, and integration of traditions with modern economic demands. Shaped by globalization, historical influences, and geopolitical factors, [...] Read more.
This study examines the role of multilingualism in intercultural business communication among professionals in Kazakhstan, where business discourse reflects a unique combination of language planning, individual competencies, and integration of traditions with modern economic demands. Shaped by globalization, historical influences, and geopolitical factors, Kazakhstan’s business communication is characterized by the use of Kazakh, Russian, and English, along with other foreign languages. Using semi-structured interviews with 19 business professionals from 13 companies, the study examines multilingual practices, language learning processes, and the impact of cultural factors on workplace interactions. Findings reveal that Kazakh, Russian, and English serve distinct functions in professional settings: Kazakh, as the state language, is gaining prominence in the business sphere, particularly in official documentation and government-mandated communication; Russian remains dominant in private and regional business interactions; and English is indispensable for international business. While proficiency in multiple languages facilitates overcoming intercultural barriers, differences in negotiation styles, non-verbal communication, and decision-making processes highlight the need for cultural flexibility in business settings. The study underscores the necessity of implementing well-structured and context-sensitive language policies while advocating for the integration of professional multilingual training into educational curricula to bridge the gap between academic preparation and workplace demands. This research contributes to a broader understanding of how multilingualism shapes professional identity, workforce mobility, and intercultural competence in Kazakhstan’s increasingly globalized business landscape. Full article
13 pages, 586 KiB  
Article
Exploring Conflict Escalation: Power Imbalance, Alliances, Diplomacy, Media, and Big Data in a Multipolar World
by Arshed Simo, Shamal Mustafa and Kawar Mohammed Mousa
Journal. Media 2025, 6(1), 43; https://doi.org/10.3390/journalmedia6010043 - 13 Mar 2025
Viewed by 773
Abstract
The analysis in this study covers how power imbalance, alliance cohesion, diplomatic and media framing, and big data analytics affect scaling up in the conflict in a multipolar world. This research applies the Constructivist International Relations Theory to examine survey data of 250 [...] Read more.
The analysis in this study covers how power imbalance, alliance cohesion, diplomatic and media framing, and big data analytics affect scaling up in the conflict in a multipolar world. This research applies the Constructivist International Relations Theory to examine survey data of 250 international relations experts, policymakers, and analysts using Survey Structured Equation Modeling (SEM) via SMART-PLS. Power imbalance and the way the media frames the situation are found to lead to an escalation of conflicts, but strong alliance cohesion, diplomatic effort, and big data analytics can mitigate the risk of the escalation. Strategic diplomacy, media regulation, and real-time data monitoring have thus shown their capacity to prevent conflict. These contribute to conflict studies by incorporating political IR models, data science knowledge, and policy advice on global security governance. This means they can support the prediction and prevention of conflicts by means of diplomatic transparency, ethical media practice, and AI early warning systems. This study is limited by the use of self-reported data; however, the results of this study indicate that this topic is under-explored in cultural and geopolitical terms. The results help inform policymakers and security entities on ways to address conflict resolution as a matter of discretion and from a multidimensional perspective. Survey Structured Equation Modeling (SEM) via SMART-PLS is a technique used for analyzing structural relationships between measured variables and latent constructs, providing valuable insights into complex models. Survey Structured Equation Modeling (SEM) via SMART-PLS is a technique used for analyzing structural relationships between measured variables and latent constructs, providing valuable insights into complex models. Full article
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20 pages, 2211 KiB  
Article
Digital Political Communication in the European Parliament: A Comparative Analysis of Threads and X During the 2024 Elections
by Ana Velasco Molpeceres, Jorge Miranda-Galbe and María Prieto Muñiz
Journal. Media 2025, 6(1), 42; https://doi.org/10.3390/journalmedia6010042 - 13 Mar 2025
Viewed by 833
Abstract
In an era marked by digital transformation and political polarization, the European Union faces significant challenges in maintaining effective communication and public trust. This study examines the European Parliament’s use of Threads and X (formerly Twitter) during the 2024 European Parliament elections, analyzing [...] Read more.
In an era marked by digital transformation and political polarization, the European Union faces significant challenges in maintaining effective communication and public trust. This study examines the European Parliament’s use of Threads and X (formerly Twitter) during the 2024 European Parliament elections, analyzing the types of content published, multimedia resources employed, and engagement generated on both platforms. Using a quantitative content analysis of 171 posts from the official English-language accounts, this research identifies key differences in communication strategies across platforms. Findings reveal that X prioritizes video content, mentions, and reposts, fostering higher user engagement, whereas Threads leans toward infographics and a more informative approach. The study highlights the fragmented nature of digital political communication and underscores the necessity for the European Parliament to adapt its strategies to the dynamics of each platform. These insights contribute to a broader understanding of institutional communication in an evolving digital ecosystem and its implications for electoral mobilization and public discourse. Full article
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9 pages, 188 KiB  
Communication
The Role of Requests for Information in Governing Digital Platforms Under the Digital Services Act: The Case of X
by Matteo Fabbri
Journal. Media 2025, 6(1), 41; https://doi.org/10.3390/journalmedia6010041 - 12 Mar 2025
Viewed by 783
Abstract
The Digital Services Act (DSA) is the first supranational regulation aimed at improving the safety, transparency and accountability of online platforms. However, the DSA enforcement process is substantially opaque due to the scarcity of publicly available legal documents on methods, sources and results [...] Read more.
The Digital Services Act (DSA) is the first supranational regulation aimed at improving the safety, transparency and accountability of online platforms. However, the DSA enforcement process is substantially opaque due to the scarcity of publicly available legal documents on methods, sources and results of the investigations carried out under its scope. This paper examines the transparency of the DSA enforcement process, focusing on the legal and political motivations of the progression from requests for information (RFIs) to the initiation of proceedings, using the European Commission’s investigation against X as a case study. Full article
16 pages, 266 KiB  
Article
Constructing Authenticity as an Alternative to Objectivity: A Study of Non-Fiction Journalism in Chinese Media
by Haiyan Wang and Yuyao Ni
Journal. Media 2025, 6(1), 40; https://doi.org/10.3390/journalmedia6010040 - 11 Mar 2025
Viewed by 620
Abstract
In recent years, non-fiction journalism, regarded as a subset of literary and narrative journalism, has garnered significant attention in Chinese media. This trend underscores a notable departure from traditional journalistic norms of objectivity toward an emphasis on authenticity. Drawing upon a comprehensive analysis [...] Read more.
In recent years, non-fiction journalism, regarded as a subset of literary and narrative journalism, has garnered significant attention in Chinese media. This trend underscores a notable departure from traditional journalistic norms of objectivity toward an emphasis on authenticity. Drawing upon a comprehensive analysis of 348 articles sourced from Southern People Weekly, a prominent media outlet for non-fiction journalism in China, this study examines the construction of authenticity along two distinct dimensions: voice and visibility. The voice dimension encompasses the utilization of first-person narratives by sources, the expression of authorial voice, and the orchestration of polyphony between journalists and their sources. The visibility dimension pertains to the portrayal of sources through visual imagery, the strategic presentation of journalists, and the scenic depiction of context and environment. Based on these findings, this study discusses the challenges posed by this narrative paradigm to the traditional notion of objectivity and its implications for the rising ideal of subjective journalism. Full article
21 pages, 339 KiB  
Article
Media Framing of Jordanian Legislative Performance in Television Talk Shows
by Ramez Abuhasirah
Journal. Media 2025, 6(1), 39; https://doi.org/10.3390/journalmedia6010039 - 9 Mar 2025
Viewed by 839
Abstract
Talk shows have a vital role in framing legislative issues to influence public attitudes, in a way that serves and achieves the interests of those in charge of these talk shows. The coverage of the talk show Voice of the Kingdom during the [...] Read more.
Talk shows have a vital role in framing legislative issues to influence public attitudes, in a way that serves and achieves the interests of those in charge of these talk shows. The coverage of the talk show Voice of the Kingdom during the second regular session of the National Assembly reveals the spotlight on the performance of the legislative authority, which is the basis for approving, rejecting, or amending laws in Jordan. It also highlights the way talk shows address the performance of the legislative authority in exercising its legislative and oversight role and analyzes the elements on which these talk shows rely in framing legislative issues, as these treatments reflect the public’s interpretations and priorities towards the performance of the legislative authority. To achieve these objectives, the media content analysis approach was used to analyze the media frames of 37 episodes of the Voice of the Kingdom talk show during the second regular session of the 19th National Assembly, which extended from 13 November 2022 to 7 May 2023. This article reveals that the Voice of the Kingdom talk show framed the performance of the legislative authority within the framework of economic results, responsibility, and human interests. The methods of treatment were characterized by the analytical approach, while it relied on rational persuasion methods in treating the performance of the legislative authority. The results concluded that the process of framing the Voice of the Kingdom talk show for the performance of the legislative authority acquires its characteristics from the nature of the television channel’s orientations, the vision of the talk show makers, and the goals they seek to achieve, which gives the communicator an influential role in framing legislative performance. Full article
17 pages, 2561 KiB  
Article
Platform-Specific Masculinities: The Evolution of Gender Representation in Indonesian Reality Shows Across Television and Digital Media
by Alem Febri Sonni, Vinanda Cinta Cendekia Putri, Muhammad Akbar and Irwanto Irwanto
Journal. Media 2025, 6(1), 38; https://doi.org/10.3390/journalmedia6010038 - 7 Mar 2025
Viewed by 1011
Abstract
This study examines the transformation of masculine representation across television and digital platforms in Indonesian reality shows. We identified distinct patterns of masculine representation emerging across platforms through a mixed-method analysis of 240 h of television programming, 1100 digital media items, and survey [...] Read more.
This study examines the transformation of masculine representation across television and digital platforms in Indonesian reality shows. We identified distinct patterns of masculine representation emerging across platforms through a mixed-method analysis of 240 h of television programming, 1100 digital media items, and survey data from 1000 respondents. Our study reveals a significant decline in traditional masculine representations from 85% to 30% between 2019 and 2024, accompanied by the rise of “platform-specific masculinities”. The research identifies three primary categories: traditional (dominated by competitive achievement), emotional (characterized by interpersonal connection), and creativity (marked by innovative self-expression). Digital platforms demonstrate higher engagement rates for emotional (380 k interactions) and creative content (320 k interactions) compared to traditional representations (180 k interactions), particularly among younger audiences (18–24). While television maintains predominantly traditional representations (65%), digital platforms, especially TikTok, show higher proportions of emotional (42%) and creative (45%) expressions. These findings contribute to understanding how platform characteristics influence gender representation and suggest implications for media production in Southeast Asia. Full article
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15 pages, 231 KiB  
Article
Issues and Challenges Facing the Greek Regional Press: Fight for Survival
by Emmanouil Genikopoulos and Efstathios Dimitriadis
Journal. Media 2025, 6(1), 37; https://doi.org/10.3390/journalmedia6010037 - 5 Mar 2025
Viewed by 519
Abstract
Over the past decade in Greece, over 130 regional newspapers are no longer being printed and therefore have ceased their publication. As a consequence, publishers/owners, journalists, and editors have expressed their concerns about the future of local newspapers and have become increasingly pessimistic [...] Read more.
Over the past decade in Greece, over 130 regional newspapers are no longer being printed and therefore have ceased their publication. As a consequence, publishers/owners, journalists, and editors have expressed their concerns about the future of local newspapers and have become increasingly pessimistic regarding the business future of the Greek regional press. This study strongly focuses on the various challenges and complex difficulties they have to face and overcome in order to retain their validity and credibility, seeing that the viability of their business is declining significantly. Along with its scientifically substantiated research, which are conducted through a questionnaire, a sample of 176 employees (publishers/owners, journalists, and editors) is examined out of the total of 199 local newspapers that are being legally printed today in the country (111 daily and 88 weekly releases). The main point of emphasis is to showcase and highlight the personal experiences and opinions of the people that are working in the industry, justifying and analyzing the dangers and risks that are threatening the future of local print media. The presentation and the evaluation of its results show negative and frustrating insights that can potentially lead to an uncertain future in the coming years. By combining both the negative responses of the participants and their low level of satisfaction regarding the government’s efforts and support measures, a clear conclusion is drawn that the Greek regional press is fighting for its survival. It seems probable that, in the upcoming future, even more regional newspapers will suspend their circulation. Full article
21 pages, 300 KiB  
Article
Correlation Between Post-Pandemic Climate Change Advocacy on TikTok and Knowledge, Attitude, and Adaptation Practices Among TikTok Users in Nigeria
by Charity A. Ben-Enukora, Mary P. Soroaye, Agwu A. Ejem, Chika E. Asogwa, Success E. U. Ojih and Daniel T. Ezegwu
Journal. Media 2025, 6(1), 36; https://doi.org/10.3390/journalmedia6010036 - 27 Feb 2025
Cited by 1 | Viewed by 745
Abstract
This study examined the relationship between climate change advocacy on TikTok and knowledge, attitude, and adaptation practices among TikTok users in Nigeria. This study employed quantitative methods, using content analysis and cross-sectional survey approaches to generate data. An API tool was used to [...] Read more.
This study examined the relationship between climate change advocacy on TikTok and knowledge, attitude, and adaptation practices among TikTok users in Nigeria. This study employed quantitative methods, using content analysis and cross-sectional survey approaches to generate data. An API tool was used to scrape 342 TikTok videos, out of which 16 videos with comprehensive information about climate change were purposively selected, and 381 survey participants were purposively selected from 23.84 million TikTok users in Nigeria. The data were presented in simple frequency tables, while the Pearson’s Correlation analysis was conducted on the survey data acquired to draw inferences. The results of the content analysis suggest that users in Nigeria have contributed a little in providing comprehensive climate advocacy content on TikTok; most of available videos emanated from official sources and projected the anthropogenic nature of the climate crisis but denoted a pessimistic and alarming tone, which may induce despair and outright disregard for the messages. The survey results depict limited exposure to climate change content on TikTok, even though the knowledge of climate change was adequate. More so, polarised perceptions and attitudes, and maladaptive practices in tree planting as well as plastic and household wastes management were observed. The correlation coefficients show a negative and statistically non-significant correlation between exposure to climate advocacy on TikTok and knowledge, attitude, and adaptation practices, but there is a positive but insignificant relationship between the perception of climate change advocacy on TikTok and adaptation practices. These findings suggest the need for more intentional policies that will drive positive attitudinal changes and adaptation practices among young people in Nigeria. Full article
25 pages, 974 KiB  
Article
Suicide of Minors in the Spanish Press: Analysis from the Perspective of Public Interest and the Limits of Freedom of Information
by Diego García-Fernández, Ana M. Marcos del Cano and Gabriela Topa
Journal. Media 2025, 6(1), 35; https://doi.org/10.3390/journalmedia6010035 - 27 Feb 2025
Viewed by 405
Abstract
Every year, more than 700,000 people die by suicide worldwide, a quarter of whom are between 15 and 29 years of age. In Spain, suicide has surpassed road traffic accidents as the leading non-natural cause of death in this age group. Although its [...] Read more.
Every year, more than 700,000 people die by suicide worldwide, a quarter of whom are between 15 and 29 years of age. In Spain, suicide has surpassed road traffic accidents as the leading non-natural cause of death in this age group. Although its overall incidence remains low, the number of suicide attempts continues to rise, indicating an upward trend. Despite being recognized as a significant public health issue, the media often refrains from reporting on suicide to prevent the Werther effect, thereby avoiding the potential propagation of suicidal behavior. This is a form of self-censorship in the exercise of freedom of information, a right recognized by the Spanish Constitution, which also undermines the right of citizens to receive such content. The Spanish Constitutional Court has determined that public interest is a mandatory requirement to endorse the legitimacy of a news item in case of a clash with any of the rights that legally limit freedom of information. This article aims to analyze whether, in those exceptional cases in which the rule of silence is broken, the information on suicide in young people is in line with the jurisprudential concept of public interest, above privacy, honor or self-image and, especially, above the protection of children and adolescents. As a research method, this study analyzes a selection of news articles on suicides of minors, published in Spanish digital newspapers and compiled into a self-developed database. These articles are examined through the lens of the Spanish Constitutional Court’s doctrine on freedom of information. The findings indicate that public interest is unequivocally justified when news coverage focuses on aggregated data regarding suicide or suicide attempts among minors. However, when reporting on the suicide of an individual minor, the justification from the perspective of freedom of information depends on the specifics of each case, requiring a careful balance between public interest and the protection of fundamental rights. Full article
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25 pages, 272 KiB  
Article
Persuasion Strategies Used by Medical Experts vs. Political Figures: A Study of Coronavirus-Related Media Discourse
by Mohammad Mohtasham, Fatemeh Mahdavirad, Ali Akbar Jabbari and Golnar Mazdayasna
Journal. Media 2025, 6(1), 34; https://doi.org/10.3390/journalmedia6010034 - 27 Feb 2025
Viewed by 472
Abstract
Concentrating on different types of persuasion strategies used by medical experts and political figures, the present study aims to examine persuasion strategies in medical vs. political discourse. Four corpora of speeches and interviews of four different groups of politicians and health professionals related [...] Read more.
Concentrating on different types of persuasion strategies used by medical experts and political figures, the present study aims to examine persuasion strategies in medical vs. political discourse. Four corpora of speeches and interviews of four different groups of politicians and health professionals related to COVID-19 were selected. Two corpora belonged to Iranian figures, and two corpora represented Western figures. Then, using a framework which encompasses textual and interpersonal markers, the persuasive properties of the four corpora were investigated. The results indicated that logical markers emerge as the most frequent elements in textual subcategories of the persuasive metadiscourse observed in all four corpora. Moreover, in the case of the interpersonal subcategories, it was found that although hedges have a key role in the persuasive qualities of the texts, certainty markers appear to be largely absent within this corpus, which could suggest that the speakers are reluctant to take a stance while discussing a divisive and new issue such as COVID-19. The results provide insights into how the public’s understanding of the situation can be shaped and shifted in times of crisis, using persuasive devices by public figures. Full article
28 pages, 850 KiB  
Article
Attracting the Vote on TikTok: Far-Right Parties’ Emotional Communication Strategies in the 2024 European Elections
by Manuel J. Cartes-Barroso, Noelia García-Estévez and Sandra Méndez-Muros
Journal. Media 2025, 6(1), 33; https://doi.org/10.3390/journalmedia6010033 - 25 Feb 2025
Viewed by 1211
Abstract
This study analyses the emotional communication strategies employed by far-right party leaders on TikTok during the 2024 European elections, focusing on their appeal to voters. Combining quantitative and qualitative content analysis of 472 videos from 27 leaders in 24 countries, the research examines [...] Read more.
This study analyses the emotional communication strategies employed by far-right party leaders on TikTok during the 2024 European elections, focusing on their appeal to voters. Combining quantitative and qualitative content analysis of 472 videos from 27 leaders in 24 countries, the research examines the dominant emotions, themes, stylistic resources, and their impact on engagement. The results reveal a dual strategy that combines positive emotions such as hope and ambition, which generate the highest levels of engagement, with negative emotions such as fear and uncertainty, which emphasise crisis narratives. Leaders who balance optimism with polarising narratives show greater resonance, particularly with audiences. The findings underscore the growing role of TikTok in far-right political communication and demonstrate its effectiveness in mobilising emotional engagement among young people. Despite limitations, the study highlights the sophistication of emotional strategies in digital political communication and provides insights into how far-right leaders use TikTok to influence voter behaviour. Full article
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27 pages, 571 KiB  
Article
Value Priorities of Student Youth in the Multi-Ethnic Space of Kazakhstan and Their Influence on Intercultural Communications
by Sholpan Zharkynbekova, Zukhra Shakhputova, Bakhyt Galiyeva and Almasbek Absadyk
Journal. Media 2025, 6(1), 32; https://doi.org/10.3390/journalmedia6010032 - 25 Feb 2025
Viewed by 861
Abstract
This article aims to describe the value priorities of Kazakhstani student youth and explore their relationship with traditions, the culture of ethnic groups in Kazakhstan, state ideological attitudes, and the influence of external cultures. This paper addresses the impact of the multinational environment [...] Read more.
This article aims to describe the value priorities of Kazakhstani student youth and explore their relationship with traditions, the culture of ethnic groups in Kazakhstan, state ideological attitudes, and the influence of external cultures. This paper addresses the impact of the multinational environment and globalization on the formation of values among students in Kazakhstan. This article analyzes empirical data collected through a mixed-methods questionnaire, developed in accordance with the well-known value measurement methodologies of M. Rokeach and Sh. Schwartz. The results show that although traditional values remain significant, the growing exposure of young people to global influences and socio-political changes indicates a dynamic evolution of their value system, reflecting both continuity and changes in the cultural landscape of Kazakhstan. The key value for Kazakhstani students is family, which suggests sufficient harmony in the life models chosen by these students. The significance of this study lies in its potential to contribute to the establishment of a system of relations in which different cultures can engage in dialogue, preserve their historical trajectories, and maintain mutual respect among representatives of diverse ethnicities and social groups. This study also holds implications for the development of legislative mechanisms aimed at respecting Kazakhstan’s national interests in international communication. Full article
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15 pages, 247 KiB  
Article
AI in the United Arab Emirates’ Media Sector: Balancing Efficiency and Cultural Integrity
by Asma Hassouni and Noha Mellor
Journal. Media 2025, 6(1), 31; https://doi.org/10.3390/journalmedia6010031 - 22 Feb 2025
Viewed by 944
Abstract
This study explores the adoption of AI in the UAE’s creative industries through interviews with nine professionals, primarily Emiratis, from journalism, filmmaking, content creation, and heritage sectors. Their insights shed light on the intricate relationship between technological progress, job stability, and the preservation [...] Read more.
This study explores the adoption of AI in the UAE’s creative industries through interviews with nine professionals, primarily Emiratis, from journalism, filmmaking, content creation, and heritage sectors. Their insights shed light on the intricate relationship between technological progress, job stability, and the preservation of cultural integrity. One of the key observations was the dual nature of AI’s impact: while it undeniably enhances operational efficiency and reduces expenses, there are valid concerns regarding the authenticity and quality of AI-generated content and its potential impact on the development and utilization of professional skills within these industries. Despite the UAE government’s strategic initiatives to promote AI adoption, the findings revealed a notable absence of clear guidelines, placing the onus on individuals to proactively navigate the landscape of AI integration. This research challenges the prevailing narratives that often depict the Global South as passive consumers of technology as it highlights the participants’ acute awareness of the inherent biases present in AI technologies, particularly in the representation of their local culture. Full article
18 pages, 715 KiB  
Article
‘A Part of Our Work Disappeared’: AI Automated Publishing in Social Media Journalism
by Petra Petruccio, Tai Neilson and Christian Stöcker
Journal. Media 2025, 6(1), 30; https://doi.org/10.3390/journalmedia6010030 - 19 Feb 2025
Viewed by 764
Abstract
This study explores the implementation of artificial intelligence (AI) in social media journalism. We apply a labour process approach to examine why German newspaper editors adopt AI publishing and how it influences journalistic work. Automated publishing services (APSs) are used in newsrooms to [...] Read more.
This study explores the implementation of artificial intelligence (AI) in social media journalism. We apply a labour process approach to examine why German newspaper editors adopt AI publishing and how it influences journalistic work. Automated publishing services (APSs) are used in newsrooms to select, edit, and publish content on social media platforms. In-depth interviews with German news editors revealed that the reasons for implementing APSs include economic dependence on platforms, the centralisation of news roles, and the intensification of work. Furthermore, resistance to fully automated social media publishing in some newsrooms has resulted in semi- or hybrid-automated approaches. Resistance is primarily expressed through concerns over the loss of editorial control, content diversity, and the quality of user engagement. Full article
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19 pages, 703 KiB  
Article
Media Self-Regulation in the Use of AI: Limitation of Multimodal Generative Content and Ethical Commitments to Transparency and Verification
by Pilar Sánchez-García, Alba Diez-Gracia, Ignacio Repilado Mayorga and Pedro Jerónimo
Journal. Media 2025, 6(1), 29; https://doi.org/10.3390/journalmedia6010029 - 18 Feb 2025
Viewed by 1533
Abstract
The expansion of the use of artificial intelligence (AI) across different stages of production and distribution in journalism is opening a debate on its applications within newsrooms and in business models. This research studies how different media outlets, media groups and institutions are [...] Read more.
The expansion of the use of artificial intelligence (AI) across different stages of production and distribution in journalism is opening a debate on its applications within newsrooms and in business models. This research studies how different media outlets, media groups and institutions are beginning to create internal regulations for the use of AI, both from a technical and an ethical perspective. To do so, an international sample (N = 45) of editorial stylebooks and internal self-regulatory guidelines published between 2023 and early 2025 have been compiled—all links are openly available here—and put through a process of content analysis. The results indicate that the self-regulatory guidelines emerge from an individual initiative of the media themselves, with a focus on limiting the use of generative AI, particularly in text creation. The guidelines emphasize ethical commitments such as transparency, content verification, and respect for data and copyright while underlining the importance of human oversight. Key objectives include avoiding bias, ensuring information quality, and strengthening audience trust. Despite progress, regulation remains in its early stages and requires continuous adaptation to keep pace with technological advancements. Full article
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17 pages, 1039 KiB  
Article
Born-Digital Memes as Archival Discourse: A Linked-Data Analysis of Cultural Sentiment and Polarization
by Orchida Fayez Ismail
Journal. Media 2025, 6(1), 28; https://doi.org/10.3390/journalmedia6010028 - 15 Feb 2025
Viewed by 1767
Abstract
This study investigates how born-digital memes about high-profile events can serve as rich archival resources for understanding contemporary cultural phenomena and public sentiment by using a linked-data framework. Using a mixed-method approach, this study analyzes memes from a high-profile trial through web scraping [...] Read more.
This study investigates how born-digital memes about high-profile events can serve as rich archival resources for understanding contemporary cultural phenomena and public sentiment by using a linked-data framework. Using a mixed-method approach, this study analyzes memes from a high-profile trial through web scraping and linked-data structures to map themes, sentiments, and cultural references. The linked-data frame includes data collection and integration, semantic web technologies, ontology development, and API data access. The findings point to dominant narratives and shifting sentiment, which further illustrate how such memes reflect and contribute to the polarization of the societal discourse concerning the event. This research is relevant for understanding digital culture, exploring the archival potential of born-digital materials, and assessing the dynamics of public opinion in widely publicized cases. By showing the efficiency of linked data methodologies in the analysis of born-digital discourse, we add valuable insights to both digital humanities and social sciences, offering a new approach of studying ephemeral online content as cultural artifacts. Full article
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17 pages, 259 KiB  
Article
“Women Will Never Be Equal to Men”: Examining Women Journalists’ Experiences of Patriarchy and Sexism in South Africa
by Genevieve Govender and Tigere P. Muringa
Journal. Media 2025, 6(1), 27; https://doi.org/10.3390/journalmedia6010027 - 15 Feb 2025
Viewed by 1712
Abstract
Research shows that gender transformation policies and programmes within the media industry have done little to curtail sexism and patriarchal values in news reporting. This study’s term ‘patriarchy’ refers to the systemic structures of masculine dominance entrenched in societal, cultural, and institutional norms. [...] Read more.
Research shows that gender transformation policies and programmes within the media industry have done little to curtail sexism and patriarchal values in news reporting. This study’s term ‘patriarchy’ refers to the systemic structures of masculine dominance entrenched in societal, cultural, and institutional norms. This systemic understanding is complemented by exploring individual acts that perpetuate sexism, understood as both explicit and implicit forms of discrimination based on gender. Within newsrooms, where considerable studies have been conducted, data show alarming evidence of extensive sexism and patriarchal values, which are often nuanced and embedded into daily operations. Significantly, the current body of research argues that the problems experienced within the newsroom manifest a societal issue. However, there is a need for more research that turns the spotlight specifically on how newsmakers interact with women reporters in the field. This paper investigates how sexism and gender-based power imbalances affect female journalists’ professional experiences and roles in South Africa. The paper uses qualitative methods to explore how gender inequality and male dominance influence female journalists’ roles, opportunities, and treatment within the profession. This paper contributes to the current discourse by arguing that deeply ingrained societal and cultural patriarchal norms significantly shape and restrict the professional lives of women reporters. Data were collected using semi-structured interviews with eleven (n = 11) reporters drawn from various SABC radio reporters across the nine provinces in South Africa. The study’s findings detailed multiple layers of discrimination and harassment experienced by reporters when engaging with newsmakers. Evidenced in the research is how entrenched societal and cultural values limit and influence the productivity of the reporters and impede their freedom to tell stories effectively. Besides the documented glass ceilings that stunt the upward progression of female reporters, the study posits the existence of invisible walls that hinder their transversal advancement within their designated scope of reporting. Full article
(This article belongs to the Special Issue Mediating Sexual Violence in the #MeToo Era)
18 pages, 293 KiB  
Article
Public Figures and Social Media from a Freedom of Expression Viewpoint in the Recent U.S. and EU Jurisdiction
by Gergely Gosztonyi, János Bálint and Gergely Ferenc Lendvai
Journal. Media 2025, 6(1), 26; https://doi.org/10.3390/journalmedia6010026 - 12 Feb 2025
Viewed by 1158
Abstract
Social media has transformed political communication’s landscape, reshaping how politicians engage with the public and express their views. The tension between freedom of expression and the need for responsible governance and politicians became more visible. This article examines the nuances of politicians’ freedom [...] Read more.
Social media has transformed political communication’s landscape, reshaping how politicians engage with the public and express their views. The tension between freedom of expression and the need for responsible governance and politicians became more visible. This article examines the nuances of politicians’ freedom of expression on social media, emphasizing the importance of the right to receive information and participate in public debate. Furthermore, it explores the idea of social media profiles as public forums, examines the level of protection afforded to public officials in public discourse, and compares the content moderation frameworks in the United States and the European Union. Full article
17 pages, 1231 KiB  
Article
Against-Hegemonic Agenda: Indigenous New Media and the Challenge to Hegemonic Power
by Carlos del Valle-Rojas
Journal. Media 2025, 6(1), 25; https://doi.org/10.3390/journalmedia6010025 - 12 Feb 2025
Viewed by 1196
Abstract
The main objective of this work is to identify the different strategies used by the Mapuche indigenous social movement, especially from the mid-1990s to the present day, to publicize their demands and claims. The study considered three methodological strategies, namely, the analysis of [...] Read more.
The main objective of this work is to identify the different strategies used by the Mapuche indigenous social movement, especially from the mid-1990s to the present day, to publicize their demands and claims. The study considered three methodological strategies, namely, the analysis of a corpus of news, the making of individual and group interviews, and the documentation of a review and analysis. Among the main findings is the identification of two strategies. The first aimed to intervene in the agenda of the hegemonic media in Chile and the second aimed to create their own media as an alternative media agenda. The central concern of the research is to understand how the Mapuche movement, through the use of certain media strategies, manages to break through the hegemonic agenda in Chile towards an against-agenda that allows them to make their demands and claims visible. Thus, the problem also consists of knowing what the strategies most used by the Mapuche movement are. Is it possible to establish an against-agenda? And what are the characteristics of the latter? Finally, the paper argues for the dependence of the against-agenda on the underlying socio-political conditions. This work will allow us to analyze other experiences of indigenous or non-indigenous social movements that often use the media in different ways, especially through the intervention of hegemonic agendas and the use of alternative media. Full article
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11 pages, 4570 KiB  
Article
The Visual Sociography of Disaster Journalism: A Local Case Study
by Giacomo Buoncompagni
Journal. Media 2025, 6(1), 24; https://doi.org/10.3390/journalmedia6010024 - 11 Feb 2025
Viewed by 671
Abstract
Recent national and international emergencies have repeatedly highlighted the role of information, and local information in particular, in synthesising various social and cultural policies proposed by public authorities and providing a correct representation of the living conditions of citizens on the ground, overcoming [...] Read more.
Recent national and international emergencies have repeatedly highlighted the role of information, and local information in particular, in synthesising various social and cultural policies proposed by public authorities and providing a correct representation of the living conditions of citizens on the ground, overcoming national media logics that are often based on the speed and spectacularisation of disasters. In fact, citizens have an “innate need” to know what is happening beyond their direct experience, to be aware of events that affect them or that are not happening in front of their eyes. A sociographic approach can be a supportive methodology to remember victims and report on disasters, but also to reconstruct new narratives by socially anticipating future environmental emergencies with the support of the media. Sociography as social narrative weaves together scientific analysis and journalistic storytelling, an old qualitative method that needs to be rediscovered, updated and integrated with new tools and methods. In this study, disaster narratives and analyses are supported by visual journalistic sources. In part, it takes up the gauntlet that Bruno Latour throws down to sociologists in Down to Earth, arguing that the latter should shift the focus of inquiry from theoretical analyses of social problems to descriptions of the existence of problems in experimental contexts, local shared spaces and common practices. This paper considers the description of (and within) the journalistic field as a methodological problem, examines the strengths and limitations of existing descriptive approaches and develops a different way of using a sociographic imagination in an attempt to make sense of changing journalistic practices with reference to specific Italian crisis events. Full article
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17 pages, 1046 KiB  
Article
The Politics of Ethics: Can Honesty Cross Over Political Polarization?
by Sang Lee and Samar Ben Romdhane
Journal. Media 2025, 6(1), 23; https://doi.org/10.3390/journalmedia6010023 - 9 Feb 2025
Viewed by 1093
Abstract
This research demonstrates how confirmation and disconfirmation biases manifest based on individuals’ political affiliations when processing a self-disclosure message in the context of a political crisis. An experiment presented a crisis message in which a politician voluntarily revealed his campaign finance violations. The [...] Read more.
This research demonstrates how confirmation and disconfirmation biases manifest based on individuals’ political affiliations when processing a self-disclosure message in the context of a political crisis. An experiment presented a crisis message in which a politician voluntarily revealed his campaign finance violations. The results revealed that confirmation bias and disconfirmation bias significantly influenced the information processing of participants based on their political affiliations. Democrat participants were significantly more open to and forgiving of the crisis message when it featured a Democrat politician. In contrast, Republican participants showed a strong tendency to be more critical and less forgiving under the same conditions. However, this pattern reversed when a Republican politician was shown in the crisis message. The research also tested moderated mediation hypotheses: the interaction effects between study participants’ political affiliations and politicians’ parties were mediated by perceived attitude toward the politician and crisis responsibility, leading to ethical perceptions about the politician. The study contributes to our understanding of the mechanisms underlying political polarization and the ways in which the biases of confirmation and disconfirmation influence individuals’ processing of political messages. Full article
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19 pages, 1987 KiB  
Article
The Role of Artificial Intelligence in Romanian Broadcasting: Opportunities and Challenges
by Ștefan Vlăduțescu and Georgiana Camelia Stănescu
Journal. Media 2025, 6(1), 22; https://doi.org/10.3390/journalmedia6010022 - 8 Feb 2025
Viewed by 1071
Abstract
Artificial intelligence has made its mark on the media industry in Romania, and television is one of the sectors most affected by its development. This paper analyzes through a quantitative method the impact of artificial intelligence (AI) on television from the perspective of [...] Read more.
Artificial intelligence has made its mark on the media industry in Romania, and television is one of the sectors most affected by its development. This paper analyzes through a quantitative method the impact of artificial intelligence (AI) on television from the perspective of media industry professionals in Romania. The research was conducted usinga quantitative method based on a structured questionnaire. The study focuses on the responses of 128 journalists working in local and national TV stations directly involved in content creation and editorial or production processes. We selected this sample because media specialists have the knowledge to express informed opinions on this subject. The survey results show that artificial intelligence is increasingly used in Romanian newsrooms. Television professionals believe that artificial intelligence tools are helpful and that they can improve the quality of content. However, at the same time, there are serious concerns about the possibility that jobs could be affected. In addition, the risk of misinformation is growing with the increasing use of artificial intelligence tools. Findings suggest that strategic, industry-wide regulations and ethical guidelines are essential to balance AI adoption while safeguarding media integrity. This research may serve media organizations, policymakers, and academia in formulating informed approaches toward AI. Full article
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19 pages, 263 KiB  
Article
Realist and Constructivist Interpretations and Representations of the Second Nagorno-Karabakh War: As an Event and as a Process
by Greg Simons and Iulian Chifu
Journal. Media 2025, 6(1), 21; https://doi.org/10.3390/journalmedia6010021 - 8 Feb 2025
Viewed by 1128
Abstract
The aim of this article is to analyze communications from the presidential and security council websites on the interpretations and representations of the Second Nagorno-Karabakh War to understand how people, places, and events were interpreted and represented in terms of realism and constructivism [...] Read more.
The aim of this article is to analyze communications from the presidential and security council websites on the interpretations and representations of the Second Nagorno-Karabakh War to understand how people, places, and events were interpreted and represented in terms of realism and constructivism in the geopolitics of the conflict to global audiences. Critical discourse analysis is used as a methodology for highlighting and making sense of texts in terms of the intangible elements of power relations, reputation and brand of the actors, relative balance of ethics and morality of the belligerents, value judgements, and predictions of the war’s outcome. There is a clear tendency to engage in what Sun Tsu and von Clausewitz characterize as the politics of war using brand and reputation management to global audiences of a good and virtuous self-image versus a projected ruthless opponent lacking virtue. This is an exploratory paper with an indicative result, and several apparent trends emerge. One observation suggests that the actor that is militarily weaker tends to communicate more often to shape the political variables that influence the conduct of war. The role of constructivist rhetoric is being used to justify and legitimize realist-oriented policy and practice in war. Full article
15 pages, 473 KiB  
Article
The Podcast Revolution? Exploring Journalistic Pioneers Beyond Legacy Media
by Vera Katzenberger, Jana Keil and Michael Wild
Journal. Media 2025, 6(1), 20; https://doi.org/10.3390/journalmedia6010020 - 2 Feb 2025
Viewed by 2750
Abstract
Podcasts have established themselves in the digital media landscape as an integral part of information gathering and opinion formation for many users. The number of podcast users has stabilized at a high level in recent years. However, podcast producers, including podcast journalists, remain [...] Read more.
Podcasts have established themselves in the digital media landscape as an integral part of information gathering and opinion formation for many users. The number of podcast users has stabilized at a high level in recent years. However, podcast producers, including podcast journalists, remain a largely unexplored group. This study focuses on podcast journalists and aims to identify the perceptions, motivations, and quality standards relating to their roles in podcasting. It is based on the results of an online survey of 378 podcast journalists from Germany, Austria, and Switzerland. Against a background of the concept of pioneer journalism, this article argues that podcast journalists are innovative contributors to the journalism ecosystem and have positioned themselves as new actors within the field. The findings of this study show that podcast journalists create, produce, and present journalistic content, for instance news or background stories, in the form of audio episodes, and see themselves as both educators and entertainers. They use the creative freedom of podcasting to engage deeply with their audiences and achieve high levels of listener loyalty. While financial gain is not their primary motivation, they have innovated new revenue models. They are committed to the quality of their content and emphasize comprehensibility and accuracy of information. Full article
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16 pages, 487 KiB  
Article
Unmasking AI’s Role in the Age of Disinformation: Friend or Foe?
by Livia García-Faroldi, Laura Teruel and Sonia Blanco
Journal. Media 2025, 6(1), 19; https://doi.org/10.3390/journalmedia6010019 - 2 Feb 2025
Viewed by 1730
Abstract
This study addresses public perception of the relationship between artificial intelligence (AI) and disinformation. The level of general awareness of AI is considered, and based on this, an analysis is carried out of whether it may favor the creation and distribution of false [...] Read more.
This study addresses public perception of the relationship between artificial intelligence (AI) and disinformation. The level of general awareness of AI is considered, and based on this, an analysis is carried out of whether it may favor the creation and distribution of false content or, conversely, the public perceive its potential to counteract information disorders. A survey has been conducted on a representative sample of the Andalusian population aged 15 and over (1550 people). The results show that over 90% of the population have heard of AI, although it is less well known among the eldest age group (78%). There is a consensus that AI helps to produce (86%) and distribute (84%) fake news. Descriptive analyses show no major differences by sex, age, social class, ideology, type of activity or size of municipality, although those less educated tend to mention these negative effects to a lesser extent. However, 54% of the population consider that it may help in combating hoaxes, with women, the lower class and the left wing having positive views. Logistic regressions broadly confirm these results, showing that education, ideology and social class are the most relevant factors when explaining opinions about the role of AI in disinformation. Full article
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19 pages, 11353 KiB  
Article
Election Satire: The Evolution of The Daily Show as a Cultural Artifact Reflecting Democratic Processes
by Najla Lilya Jaballah
Journal. Media 2025, 6(1), 18; https://doi.org/10.3390/journalmedia6010018 - 28 Jan 2025
Viewed by 1444
Abstract
The Trump era marked a turning point for political satire, where The Daily Show’s coverage of the last two election cycles reveals a dynamic interplay between satire, ideology, and democratic processes. This study examines how The Daily Show has progressively altered its [...] Read more.
The Trump era marked a turning point for political satire, where The Daily Show’s coverage of the last two election cycles reveals a dynamic interplay between satire, ideology, and democratic processes. This study examines how The Daily Show has progressively altered its satirical voice and multimodal strategies to capture the changing landscape of U.S. presidential elections, spotlighting the different eras of Trevor Noah in 2020 and Jon Stewart in 2024. It decodes how news satire along with visuals reflect political and cultural moments, and the way social and political representations are depicted in this show. To achieve these aims, a Multimodal Critical Discourse Analysis (MCDA) approach is used to analyze the semiotic and multimodal features of four episodes of The Daily Show, ranging from Noah’s pandemic-era coverage of the 2020 elections to Stewart’s live studio format in 2024. This article reveals both hosts’ role in social and political representation by different means of satirical and multimodal techniques. It highlights how The Daily Show has remained a cultural touchstone, adapting its style and substance to meet the demands of its time. Full article
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20 pages, 472 KiB  
Article
Masculinities in Doraemon: A Critical Discourse Analysis
by Zhouyan Wu and Zhaoxun Song
Journal. Media 2025, 6(1), 17; https://doi.org/10.3390/journalmedia6010017 - 26 Jan 2025
Viewed by 1372
Abstract
This study conducts a Critical Discourse Analysis of the masculinities of male characters in Doraemon, a famous Japanese manga series. It explores the masculinities in Doraemon from three perspectives by utilising the following Critical Discourse Analysis framework: text, process and society. Five [...] Read more.
This study conducts a Critical Discourse Analysis of the masculinities of male characters in Doraemon, a famous Japanese manga series. It explores the masculinities in Doraemon from three perspectives by utilising the following Critical Discourse Analysis framework: text, process and society. Five male characters in Doraemon were selected as the main research objects. Firstly, the text analysis of the male characters in terms of their appearances, characteristics, behaviours and values reveals major masculine traits such as the maintenance of patriarchy, the pursuit and yearning for fame and fortune, competition and aggression. Analysing these masculinities can help remind audiences and consumers to be cautious about works that seemingly do not convey gender stereotypes to viewers. The process analysis identifies corresponding masculinities of the creator of Doraemon through his life experiences. Innovative spirit led him to create characters and manga that could both reflect and confront social reality and promote new gender concepts and ideas that were different from the mainstream at the time. The social analysis of Doraemon attributes the masculinities in the manga to Japanese culture, which has been deeply influenced by the culture of the salaryman, Confucianism, androcentrism and Bushido. For audiences in Japan, anime is a way of spreading and consolidating traditional Japanese cultural ideas, at the same time provoking reflection on whether these inherent gender roles are reasonable and should be perpetuated in the contemporary era. For audiences outside of Japan, this manga and cartoon is equivalent to a typical case of the export and recreation of Japanese culture to the world. This study conveys gender equality values, especially in children’s TV programmes. Full article
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4 pages, 172 KiB  
Editorial
Is Medium Still the Message? The Vague Relationship Between Broadcasting, Streaming, and Media Audiences
by Anna Podara
Journal. Media 2025, 6(1), 16; https://doi.org/10.3390/journalmedia6010016 - 26 Jan 2025
Viewed by 705
Abstract
Marshall McLuhan’s famous assertion that “the medium is the message” and the affordances of a medium (e [...] Full article
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