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J. Open Innov. Technol. Mark. Complex., Volume 6, Issue 1 (March 2020) – 5 articles

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Open AccessArticle
Footwear Design Strategies for the Thai Footwear Industry to be Excellent in the World Market
J. Open Innov. Technol. Mark. Complex. 2020, 6(1), 5; https://doi.org/10.3390/joitmc6010005 - 10 Jan 2020
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Abstract
The potential of Thai industrial product design is still inferior to that of the leading competitors in the world market, which gives more importance to design during the product development to increase Thailand’s competitive edge on a commercial scale. Product design is a [...] Read more.
The potential of Thai industrial product design is still inferior to that of the leading competitors in the world market, which gives more importance to design during the product development to increase Thailand’s competitive edge on a commercial scale. Product design is a very important part of sustainable growth in this industry. Thus, this research aims at investigating footwear design strategies for the Thai footwear industry to be excellent in the world market. The research has been designed with a mixed method of both qualitative and quantitative study. The quantitative data were collected through a semi-structured interview of 500 designers who presented their designs to join an award competition. The results reveal that the footwear design strategies consisted of four factors: (1) design, (2) market analysis, (3) innovation, and (4) information technology. This paper utilizes the method of structural equation modeling (SEM) to establish a strategic model for competitive advantage in the Thai footwear industry. The analysis results indicate that the footwear design strategies model could help make more effective policies and organization strategies for enterprises and designers to develop themselves towards excellence in the world market. Full article
Open AccessArticle
A Complexity Perspective on Parent–Teacher Collaboration in Special Education: Narratives from the Field in Lebanon
J. Open Innov. Technol. Mark. Complex. 2020, 6(1), 4; https://doi.org/10.3390/joitmc6010004 - 31 Dec 2019
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Abstract
Several studies have highlighted the importance of parent–teacher collaboration (PTC) in special education (SE). In Lebanon, there is a widespread perception among practitioners that out of many educational challenges facing SE organizations, there is the need to consolidate successful parent–teacher partnerships. We contribute [...] Read more.
Several studies have highlighted the importance of parent–teacher collaboration (PTC) in special education (SE). In Lebanon, there is a widespread perception among practitioners that out of many educational challenges facing SE organizations, there is the need to consolidate successful parent–teacher partnerships. We contribute to research on PTC by applying a conceptual framework from complexity science to investigate the interaction between teachers and parents in one SE organization in Lebanon. The interaction between teachers (internal agents) and parents (external agents) constitute an important dimension of the information flow between the school and its surrounding environment. We follow a narrative approach aiming at grasping the temporal dimension of teachers’ experience related to interacting with parents. Findings from this study indicate that teachers play an important role in sensing educational challenges and reaching out for a collaboration. However, although they gain access to valuable information regarding students’ background and social environment, several organizational factors restrain internal knowledge-sharing and communication about innovative practices. Teachers’ narratives depict learning on an individual level, but organizational barriers in the form of negative feedback loops for knowledge-sharing at the organizational level. This study recommends facilitating adaptive processes deriving from PTC. This demands positive feedback loops that facilitate behavioral variation, open communication, and thereby the exploration of innovative practices. Full article
Open AccessArticle
Human Resources Readiness for Industry 4.0
J. Open Innov. Technol. Mark. Complex. 2020, 6(1), 3; https://doi.org/10.3390/joitmc6010003 - 27 Dec 2019
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Abstract
Industry 4.0 is related to major changes, particularly in production. As such changes might have major implications for the labour market; the paper focuses on the assumptions of the human capital and its preparedness for Industry 4.0 in the Czech Republic. The findings [...] Read more.
Industry 4.0 is related to major changes, particularly in production. As such changes might have major implications for the labour market; the paper focuses on the assumptions of the human capital and its preparedness for Industry 4.0 in the Czech Republic. The findings are based on EUROSTAT, MEYS, OECD, ISCED, CZSO, and WEF. Based on such data, twelve indicators were selected and described in the results. Subsequently, the correlation analysis was carried out, using the data of the Czech Republic in order to estimate which indicators are related and thus to obtain a more detailed view of areas that need to be improved. The level of computer skills in the Czech Republic are increasing. Internet connection is around 80%. The share of technical workers in the Czech Republic is in the range of 30–40%. In terms of expenditure on education, the Czech Republic belongs to the countries of the eastern region. The number of graduates of technical professions managed to catch up with the development of the European Union (EU). In terms of employment in High-tech and Medium-high-tech areas, the Czech Republic is one of the leaders in the EU. Czech students have great potential in basic computer skills. Full article
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Open AccessArticle
A Study of the Adoption and Implementation of Enterprise Resource Planning (ERP): Identification of Moderators and Mediator
J. Open Innov. Technol. Mark. Complex. 2020, 6(1), 2; https://doi.org/10.3390/joitmc6010002 - 25 Dec 2019
Viewed by 345
Abstract
Given the dearth of studies in developing and Asian countries’ context, the present study attempts to excavate the predictors of enterprise resource planning (ERP) adoption and implementation. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT) model and open innovation [...] Read more.
Given the dearth of studies in developing and Asian countries’ context, the present study attempts to excavate the predictors of enterprise resource planning (ERP) adoption and implementation. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT) model and open innovation literature, an extended model is proposed encompassing mediator and moderator variables. The study follows the deducting reasoning approach with the positivism paradigm. Out of 235 responses, the study used 225 replies collected through a self-administered sampling, and the data were analyzed by using PLS-based structural equation modeling. The study revealed that the hypothesized direct influences are significant except the influence of facilitating conditions on actual use. Likewise, the intention to use mediates the impact of facilitating conditions on the actual use of ERP. However, there is no moderating effect of education and firms’ size among the hypothesized influence. The study contributes to advance the previous findings by using an extended UTAUT model and validates results with the rest of the world. Full article
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Open AccessArticle
Strategies for Marketing Really New Products to the Mass Market: A Text Mining-Based Case Study of Virtual Reality Games
J. Open Innov. Technol. Mark. Complex. 2020, 6(1), 1; https://doi.org/10.3390/joitmc6010001 - 25 Dec 2019
Viewed by 224
Abstract
This paper reports on a text mining-based case study aimed at determining how virtual reality (VR) games, as examples of really new products (RNPs), market themselves when they are introduced to the mass market. The goal was to examine the marketing foci of [...] Read more.
This paper reports on a text mining-based case study aimed at determining how virtual reality (VR) games, as examples of really new products (RNPs), market themselves when they are introduced to the mass market. The goal was to examine the marketing foci of RNPs and any subsequent changes over time when the RNPs survive. VR games are a type of RNP offering several unique benefits, such as immersive gameplay and storytelling, which are advanced compared with their earlier counterparts. To examine the marketing foci of VR games, we collected 17,000 pieces of promotional text from a major online gaming marketplace, Steam Store, published from the beginning of the second quarter of 2016 to the third quarter of 2018. We performed text analysis (topic modeling) and found that game marketers paid particular attention to the VR nature of VR games when they first entered the marketplace. However, game content increasingly was emphasized in subsequent quarters. In addition, the marketing foci for VR games seemed to go through an exploratory process, which was not observed among non-VR games in the same period. The results offer insights into how the focus of RNPs’ marketing evolves as their newness fades. Full article
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