Footwear Design Strategies for the Thai Footwear Industry to Be Excellent in the World Market
Abstract
:1. Introduction
2. Literature Review
3. Materials and Methods
3.1. Qualitative Research 1
3.2. Quantitative Research
3.3. Qualitative Research 2
3.4. Assessment of Research Tools
3.5. Data Analysis
4. Results
4.1. Results of Descriptive Data Analysis
4.2. Result of Structural Equation Model
4.3. Measurement of Variables
4.4. Results of Hypothesis Testing
4.5. Results of Focus Group Discussion
5. Discussion
6. Conclusions
Author Contributions
Funding
Conflicts of Interest
References
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Variables | SD | t-Value | p-Value | |
---|---|---|---|---|
Overall | 3.99 | 0.49 | 2.07 | 0.04 * |
Design | 3.96 | 0.49 | 2.55 | 0.01 * |
Market analysis | 4.02 | 0.51 | 1.88 | 0.06 |
Innovation | 3.97 | 0.55 | 1.52 | 0.13 |
Information technology | 4.02 | 0.57 | 1.74 | 0.08 |
Fit Indices | Accepted Value | Model Value |
---|---|---|
Chi-square (χ2) | 203.835 | |
Degrees of freedom (DF) | 185 | |
Chi-square probability level with p (CMIN/P) | >0.05 | 0.163 |
Relative chi-square (CMIN/DF) | <2 | 1.102 |
Goodness-of-fit index (GFI) | >0.90 | 0.962 |
Root mean square error of approximation (RMSEA) | <0.08 | 0.014 |
Path | Estimate (β) | SE | CR | p | Result | ||
---|---|---|---|---|---|---|---|
Information Technology | → | Innovation | 0.988 | 0.065 | 10.434 | *** | Support |
Information Technology | → | Marketing Analysis | 0.855 | 0.059 | 12.782 | *** | Support |
Innovation | → | Design | 0.390 | 0.121 | 3.433 | *** | Support |
Marketing Analysis | → | Design | 0.487 | 0.098 | 4.144 | *** | Support |
Path | Estimate (β) | SE | CR | p | ||
---|---|---|---|---|---|---|
Innovation | → | in1 | 0.501 | |||
Innovation | → | in5 | 0.626 | 0.129 | 9.938 | *** |
Innovation | → | in14 | 0.724 | 0.134 | 10.716 | *** |
Innovation | → | in20 | 0.699 | 0.138 | 10.536 | *** |
Innovation | → | in24 | 0.644 | 0.123 | 10.091 | *** |
Design | → | de1 | 0.578 | |||
Design | → | de6 | 0.549 | 0.106 | 9.678 | *** |
Design | → | de8 | 0.573 | 0.111 | 9.985 | *** |
Design | → | de10 | 0.640 | 0.113 | 10.785 | *** |
Design | → | de20 | 0.594 | 0.103 | 10.247 | *** |
Design | → | de22 | 0.637 | 0.106 | 10.747 | *** |
Marketing Analysis | → | ma8 | 0.691 | |||
Marketing Analysis | → | ma9 | 0.627 | 0.077 | 12.382 | *** |
Marketing Analysis | → | ma14 | 0.668 | 0.076 | 13.111 | *** |
Marketing Analysis | → | ma15 | 0.707 | 0.077 | 13.766 | *** |
Information Technology | → | it3 | 0.698 | |||
Information Technology | → | it5 | 0.651 | 0.064 | 13.617 | *** |
Information Technology | → | it7 | 0.653 | 0.068 | 13.661 | *** |
Information Technology | → | it13 | 0.726 | 0.066 | 15.114 | *** |
Information Technology | → | it14 | 0.702 | 0.061 | 14.635 | *** |
Information Technology | → | it19 | 0.641 | 0.065 | 13.422 | *** |
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Adulyanukosol, A.; Silpcharu, T. Footwear Design Strategies for the Thai Footwear Industry to Be Excellent in the World Market. J. Open Innov. Technol. Mark. Complex. 2020, 6, 5. https://doi.org/10.3390/joitmc6010005
Adulyanukosol A, Silpcharu T. Footwear Design Strategies for the Thai Footwear Industry to Be Excellent in the World Market. Journal of Open Innovation: Technology, Market, and Complexity. 2020; 6(1):5. https://doi.org/10.3390/joitmc6010005
Chicago/Turabian StyleAdulyanukosol, Adul, and Thanin Silpcharu. 2020. "Footwear Design Strategies for the Thai Footwear Industry to Be Excellent in the World Market" Journal of Open Innovation: Technology, Market, and Complexity 6, no. 1: 5. https://doi.org/10.3390/joitmc6010005
APA StyleAdulyanukosol, A., & Silpcharu, T. (2020). Footwear Design Strategies for the Thai Footwear Industry to Be Excellent in the World Market. Journal of Open Innovation: Technology, Market, and Complexity, 6(1), 5. https://doi.org/10.3390/joitmc6010005