1. Introduction
Against the backdrop of Chinese modernization and high-quality development, the economy and society are simultaneously confronted with the dual challenge of digital upgrading and green transformation. The Report of the 20th National Congress of the Communist Party of China explicitly calls for accelerating the development of the digital economy, promoting the deep integration of digital technologies with the real economy, and advancing green and low-carbon development to build a modern society in harmony with nature. This strategic direction indicates that the advancement of digital technologies in enterprises must be guided by the principle of sustainable, low-carbon development, while high-quality growth increasingly relies on digitalization and intelligent transformation as key enablers. The two dimensions are thus interwoven, becoming critical pillars in fostering new productive forces. At the firm level, these macro-level imperatives are often embodied in environmental, social, and governance (ESG) performance, which has gradually supplanted financial indicators as the core standard for assessing corporate sustainability [
1]. This means that firms must not only accelerate along the digitalization pathway but also demonstrate greater responsibility in green transition and social contribution. Amid the global trend of corporate sustainable development and digital transformation, a universal contradiction persists: despite high expectations for digital technology, its application often falls into the traps of “technology islands” and “instrumentalization”—meaning a disconnection from core business processes and strategic goals. This disconnect prevents digital technologies from being systematically translated into substantive improvements in Environmental, Social, and Governance (ESG) performance. The resulting ESG transformation dilemma, stemming from this technology-business decoupling, forms the core theoretical question this research aims to explore. Against this backdrop, China’s national strategies promoting the “deep integration of the digital and real economies” and “green and low-carbon development” provide a large-scale, policy-driven, typical context for addressing this universal problem. Therefore, utilizing this context and adopting a micro-level perspective of technology penetration, this paper systematically investigates whether corporate digital-real technology integration can serve as an effective pathway to overcome the aforementioned dilemma and enhance ESG performance.
The academic literature on ESG performance has produced rich findings, generally focusing on three streams. The first emphasizes external institutional and policy pressures, such as government regulation, capital market scrutiny, and media oversight, as key drivers of ESG engagement [
2]. The second highlights internal governance and resource bases, including managerial characteristics, corporate culture, and innovative capacity, in shaping ESG practices [
3]. The third examines technological enablers, particularly how digital transformation enhances transparency, stakeholder participation, and resource allocation efficiency, thereby improving corporate sustainability [
4]. However, existing research tends to stress “digitalization” per se, while overlooking the convergence of digital technologies with real economic activities. In practice, firms often invest heavily in digital platforms and systems without embedding them into production, governance, and strategic processes, thereby creating a “value vacuum.” Only when digital technologies are firmly anchored in core business and production processes can digital–real technology convergence realize its enabling potential, driving systemic improvements in ESG performance and laying a solid foundation for cultivating green productive forces.
Despite its strategic importance, the mechanisms through which digital–real convergence influences ESG performance remain underexplored. In the Chinese context, institutional pressures, capital market preferences, and social oversight jointly complicate firms’ pathways toward sustainability, creating uncertainty regarding whether convergence can effectively translate into ESG improvement. Moreover, prior research has not sufficiently addressed the role of internal organizational characteristics. This study introduces “organizational inertia” as a moderating factor, grounded in real-world conditions. Over time, firms develop structural, strategic, and procedural rigidities that hinder timely resource reconfiguration and strategic adjustment when faced with new technologies and external demands [
5,
6].
Based on these considerations, this paper addresses three research questions: (1) Does digital–real technology convergence significantly improve corporate ESG performance? (2) How does organizational inertia influence this relationship? (3) Do these effects vary across different types of enterprises? To answer these questions, we draw on dynamic capability theory as the primary analytical lens, complemented by path dependence theory and stakeholder theory, to develop a conceptual framework linking digital–real convergence, ESG performance, and organizational inertia. The framework is then empirically tested using panel data from Chinese listed firms.
This study contributes in three main ways. First, it addresses a gap in the literature on the intersection of digitalization and sustainability by incorporating digital–real convergence into the ESG research framework, thereby extending the dialogue between the digital economy and corporate sustainability. Second, it uncovers the moderating role of organizational inertia in shaping the convergence–ESG nexus, enriching the understanding of how dynamic capabilities and path dependence interact in corporate transformation contexts. Third, by examining heterogeneity across ownership types, industries, and regions, the study delineates the contextual boundaries of convergence-driven ESG enhancement, offering targeted implications for policymakers and corporate managers, and providing new empirical evidence for the cultivation of green productive forces and the construction of low-carbon economic systems.
Subsequent research will primarily focus on
Section 2 (Literature Review and Hypotheses Development),
Section 3 (Research Design),
Section 4 (Empirical Tests and Results), and
Section 5 (Conclusions and Implications).
5. Conclusions and Implications
Based on data from Chinese A-share listed companies spanning 2009 to 2023, this study systematically examines the impact of firms’ digital-real technology integration on their ESG performance. It further introduces organizational inertia as a moderating variable to explore its mechanism within this relationship. A series of heterogeneity tests reveal differentiated effects depending on firm attributes and contextual characteristics.
The findings indicate that, at the aggregate level, digital-real technology integration significantly enhances corporate ESG performance. This suggests that the deep coupling of digital technologies with physical business operations can strengthen firms’ data-driven capabilities and resource reconfiguration abilities, leading to comprehensive improvements in environmental responsibility, social responsibility, and corporate governance. This conclusion aligns with the logic of dynamic capability theory and stakeholder theory. Furthermore, additional moderation effect analysis shows that organizational inertia exerts a significant negative influence on this relationship. When firms exhibit strong inertia, the flexibility of internal resource allocation and strategic adjustment decreases, hindering the effective realization of the positive effects of digital-real integration and thereby weakening its improvement effect on ESG performance.
Further analysis reveals the differentiated effects of digital-real technology integration across various contexts, aiming to provide unique guidance for firms of different types and characteristics. Heterogeneity analysis based on ownership shows that digital-real integration significantly promotes ESG performance in non-state-owned enterprises (non-SOEs), but not in state-owned enterprises (SOEs). This reflects that non-SOEs rely more heavily on technological integration to enhance legitimacy and market competitiveness. This differentiated phenomenon may stem from three key factors. Regarding resources and institutions, SOEs benefit from policy support and resource guarantees [
51], and their ESG performance is primarily driven by administrative assessments, leaving limited marginal room for contribution from technology integration. In contrast, non-SOEs face market competition and financing constraints, making them more reliant on technology integration to improve operational efficiency and governance transparency. Organizationally, SOEs generally exhibit structural rigidity and managerial inertia, which slows the release of technological potential [
52], whereas non-SOEs, with their organizational flexibility, can integrate technology into business processes more rapidly [
53]. Finally, from a legitimacy-building perspective, SOEs already possess a high base of institutional trust, while non-SOEs need to leverage digital-real integration to shape a responsible market image to gain recognition from investors and the public. Consequently, the enabling effect of technology on ESG improvement is more pronounced for them.
The results on regional heterogeneity indicate that the effect of digital-real integration is more pronounced among firms in the central and western regions, while it is insignificant in the eastern region. This suggests that regional development disparities lead to a divergence in marginal effects. Firms in the eastern region started earlier and have achieved higher levels in both digitalization and ESG management. Consequently, the marginal improvement effect of digital-real integration is easily diluted by their established foundation, resulting in weaker statistical significance. In contrast, firms in the central and western regions exhibit significant shortcomings in digital infrastructure and ESG practices. Once technological integration is implemented, it can quickly address these management gaps, leading to notable improvements in areas such as green production and social responsibility. Furthermore, faced with regional development bottlenecks, firms in the central and western regions are more motivated to leverage digital-real integration as a strategic tool to break through resource constraints and build regional competitiveness [
54]. Their stronger willingness and intensity in implementing technological transformations consequently lead to more evident ESG enhancement effects.
The heterogeneity tests across industries yield findings that deviate from conventional expectations: digital-real technology integration shows no significant effect in heavily polluting firms but exhibits a significant positive effect in non-heavily polluting firms. This indicates that a compliance-oriented approach under stringent policy pressure leaves limited room for improvement in heavily polluting enterprises. The ESG behaviors of these firms are primarily driven by regulatory compliance, with their environmental investments often being passive responses. This results in limited marginal improvement potential from digital-real integration. Furthermore, such firms are typically large in scale and complex in hierarchy, exhibiting strong organizational inertia that hinders the deep embedding of new technologies into production and governance processes [
54]. In contrast, non-heavily polluting industries, operating under a relatively relaxed regulatory environment, rely more on market competition and stakeholder monitoring to shape their ESG performance. Here, digital-real integration effectively enhances resource efficiency, increases information transparency, and directly translates into ESG competitive advantages through improved external interactions, thus demonstrating a more pronounced facilitative effect.
Further regression results on the individual ESG pillars also reveal differences: digital-real technology integration has a significant positive effect on the environmental (E) and governance (G) dimensions, but an insignificant effect on the social responsibility (S) dimension. The likely reason is that digital-real integration directly enhances environmental performance through data-driven optimization of energy efficiency and emission control. Simultaneously, it improves governance levels by utilizing digital platforms to enhance information disclosure and process traceability. In contrast, improvements in the social dimension are more limited, as they depend more heavily on non-technological factors like corporate culture and values, and the outcomes are often difficult to quantify in the short term. This indicates that while technological empowerment can strongly support the environmental and governance dimensions, comprehensive improvement in social responsibility still requires synergistic drives from institutional and cultural factors.
5.1. Theoretical Implications
This study contributes to the emerging literature on digital transformation and corporate sustainability in several ways.
First, it reverses the conventional causal perspective by positioning digital–real technology integration as a driver of ESG performance, rather than merely a response to ESG pressure. This perspective integrates dynamic capability theory and stakeholder theory, showing that digital integration enables firms to sense opportunities, seize them, and reconfigure internal resources to achieve sustainable value creation.
Second, by introducing organizational inertia as a moderating mechanism, this study extends dynamic capability theory into the organizational behavior domain. The findings highlight that technological capability alone is insufficient for sustainability transformation; instead, the institutional and cognitive flexibility of firms determines whether digital integration can translate into real ESG improvement.
Third, the heterogeneity findings enrich contextualized research in the Chinese setting. Differences across ownership types, regions, and industries reveal how institutional environments shape the boundary conditions of technology-driven sustainability. Specifically, the weaker effects in SOEs and heavily polluting firms indicate that policy-driven compliance may crowd out innovation-driven sustainability efforts.
Finally, the sub-dimensional results demonstrate that digital–real integration has stronger impacts on environmental and governance performance than on social responsibility, suggesting that technology-oriented approaches are more effective in areas requiring data transparency and operational efficiency than in value-driven domains such as social welfare and employee well-being.
5.2. Managerial Implications
The findings offer several actionable insights for firms and policymakers.
First, firms should treat digitalization not merely as a technological upgrade but as a strategic transformation that embeds digital technologies—such as big data, AI, and IoT—into production, supply chain management, governance structures, and information disclosure. Only through deep integration can firms shift from “technology empowerment” to “business reconfiguration,” enabling systemic improvements in ESG performance. Policymakers should also recognize the critical role of digital–real integration in enhancing corporate sustainability by improving data governance, expanding green finance mechanisms, and strengthening ESG disclosure standards.
Second, the moderating effect of organizational inertia underscores the importance of organizational flexibility. Managers must accompany technology adoption with structural and cultural transformation to avoid the “active investment but passive execution” paradox. Reducing hierarchical rigidity, promoting learning-oriented cultures, and empowering forward-looking leadership can help firms reconfigure resources efficiently and internalize digital transformation into ESG practices.
Third, based on the heterogeneity findings across ownership types and regions, this study proposes targeted and differentiated policy implications to establish a precise “policy toolkit”: For state-owned enterprises (SOEs), the policy focus should shift from external administrative constraints to internal governance activation. Regulators could incorporate the depth and application effectiveness of digital-real integration into the ESG performance evaluation system for SOE executives. Furthermore, SOEs should be encouraged to establish dedicated digital innovation funds and green technology incubators to deeply align technological integration with strategic transformation. For non-state-owned enterprises, the core is to lower transformation barriers and strengthen market incentives. The government could introduce specific “Digital-Real Integration-ESG” subsidized loan programs and tax credit policies to directly reduce their financial costs of transition. Simultaneously, financial institutions should be encouraged to develop ESG-linked green credit products, providing market-based financing solutions. For firms in central and western regions, the key lies in addressing foundational capability gaps. Policy should focus on creating regional industrial digitalization public service platforms to offer accessible data, computing power, and technical consulting support. Additionally, fiscal transfers for digital infrastructure construction should be prioritized in these regions, and leading eastern firms should be incentivized to engage in cross-regional technical collaboration through a “digital enclave” model.
Fourth, in heavily polluting industries, the lack of significant ESG improvement underscores the need for stronger external incentives. Policymakers should embed digital governance tools—such as intelligent monitoring and transparent disclosure—into environmental regulations, while capital markets and public oversight can exert additional legitimacy pressure. Combining external incentives with internal adjustments can help such industries escape their high-pollution, high-consumption development path.
Finally, the empirical findings on ESG sub-dimensions offer insights for both practice and evaluation system refinement. Digital-real integration demonstrates significant effects on environmental (E) and governance (G) performance, but its impact on the social responsibility (S) dimension remains limited. This suggests that companies need to incorporate more culture- and value-driven mechanisms into their social responsibility practices. It also indicates room for improvement in how current ESG rating systems measure social performance. Future ESG rating standards should better capture corporate contributions in the digital context, for instance, by introducing quantifiable metrics such as employee rights protection and supply chain responsibility management, to refine the assessment accuracy of corporate social responsibility.
5.3. Limitations and Future Research Directions
Despite its contributions, this study has several limitations that suggest directions for future research.
First, the measurement of digital–real technology integration relies primarily on patent data. While objective, it may not fully capture the embeddedness of digitalization in firms’ operations or management practices. Future studies could integrate textual analysis of corporate reports, survey data, or case studies to construct more comprehensive indicators.
Second, organizational inertia is represented through quantitative proxies, which may not fully reflect its cognitive or cultural dimensions. Future research could employ qualitative or mixed-method approaches to better understand how inertia operates across different organizational contexts.
Third, the limited impact of digital–real integration in heavily polluting industries may reflect time lags or slow technological diffusion. Longitudinal analyses or dynamic modeling could help capture the delayed effects of digitalization on ESG outcomes.
Finally, this study focuses on the Chinese context, where institutional and policy environments play a distinct role in shaping firm behavior. Future comparative studies across different institutional settings could test the generalizability of these findings and deepen our understanding of how digital transformation interacts with sustainability governance worldwide. Regarding model specification, this study lacks more rigorous tests for endogeneity issues. Future research could identify more suitable instrumental variables and further investigate the driving pathways through which digital-physical technology integration enhances ESG performance.