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Article

Analizing Teens an Analysis from the Perspective of Gamers in Youtube

1
Department of Psychology and Sociology, Faculty of Humanities and Science Education, University of Zaragoza, 50001 Zaragoza, Spain
2
Department of Business & Administration, University of Zaragoza, 50001 Zaragoza, Spain
3
Department of Sciences Education, Faculty of Education, University of Zaragoza, 50001 Zaragoza, Spain
*
Author to whom correspondence should be addressed.
Academic Editors: Joanna Paliszkiewicz and Marcin Ratajczak
Sustainability 2021, 13(20), 11391; https://doi.org/10.3390/su132011391
Received: 12 September 2021 / Revised: 11 October 2021 / Accepted: 12 October 2021 / Published: 15 October 2021
(This article belongs to the Special Issue Social Media and Sustainability in the Digital Era)
(1) Gamers are a new social phenomenon on YouTube whose success is based on their humour and social identity. The aim of this research is to deepen the understanding of the behaviour of the 100 gamers with the largest numbers of fans worldwide by studying their channels on YouTube; (2) Methods: This is a longitudinal research study from 20/08/2019 to 20/08/2020. The methodology consists of three techniques: social media analysis, opinion mining or sentiment analysis, and qualitative semantic analysis; (3) Results: The results of regression and KPI analysis confirm that the most popular contents have high levels of humour, positive polarity, irony, and subjectivity. In addition, the jargon of the digital community is used, focusing on group identification; (4) Conclusions: We conclude that teenagers use YouTube to search content that is cheerful, fun, and with high doses of humor and irony, in which gamers narrate their own vision of reality. Understanding these characteristics makes it possible to adapt educational channels to the interests of the adolescent community. At the same time, it allows us to understand how group identity is constructed in the virtual community, being able to establish lines of intervention from the educational and family orientation. View Full-Text
Keywords: gamers; YouTube; social networking sites gamers; YouTube; social networking sites
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MDPI and ACS Style

Lozano-Blasco, R.; Latorre-Martínez, M.P.; Cortes-Pascual, A. Analizing Teens an Analysis from the Perspective of Gamers in Youtube. Sustainability 2021, 13, 11391. https://doi.org/10.3390/su132011391

AMA Style

Lozano-Blasco R, Latorre-Martínez MP, Cortes-Pascual A. Analizing Teens an Analysis from the Perspective of Gamers in Youtube. Sustainability. 2021; 13(20):11391. https://doi.org/10.3390/su132011391

Chicago/Turabian Style

Lozano-Blasco, Raquel, Mᵃ P. Latorre-Martínez, and Alejandra Cortes-Pascual. 2021. "Analizing Teens an Analysis from the Perspective of Gamers in Youtube" Sustainability 13, no. 20: 11391. https://doi.org/10.3390/su132011391

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