Examining Luxury Restaurant Dining Experience towards Sustainable Reputation of the Michelin Restaurant Guide
Tourism Industry Data Analytics Lab (TIDAL), Department of Hospitality and Tourism Management, Sejong University, Seoul 05006, Korea
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Sustainability 2020, 12(5), 2134; https://doi.org/10.3390/su12052134
Received: 1 February 2020 / Revised: 5 March 2020 / Accepted: 9 March 2020 / Published: 10 March 2020
(This article belongs to the Special Issue Attitude towards Luxury Brands and Sustainable Development: New Challenges for Business)
The study aims to investigate the formation of customer loyalty among luxury restaurant patrons in Korea. Moreover, the study investigated how the restaurants’ performance could contribute to the trust and sustainability of the Michelin restaurant guide’s reputation. The study identified meal experience, brand credibility, and brand love to influence customers’ revisit intention and willingness to pay a premium. The study surveyed 400 luxury restaurant patrons in Korea. The Michelin restaurant guide was used to classify fine dining restaurants. Measurement items from previously validated studies were adopted. The results of the study showed the meal experience scale satisfactorily measures service performance and leads to the formation of brand credibility. Subsequently, brand prestige and brand love significantly predicted customers’ loyalty intentions. Additionally, brand credibility helps form the trust of the Michelin guide and eventually predicts the long-term reputation of the guide.
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Keywords:
customer loyalty; brand love; meal experience; brand credibility; luxury restaurant; Michelin-starred restaurant
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MDPI and ACS Style
Kiatkawsin, K.; Sutherland, I. Examining Luxury Restaurant Dining Experience towards Sustainable Reputation of the Michelin Restaurant Guide. Sustainability 2020, 12, 2134. https://doi.org/10.3390/su12052134
AMA Style
Kiatkawsin K, Sutherland I. Examining Luxury Restaurant Dining Experience towards Sustainable Reputation of the Michelin Restaurant Guide. Sustainability. 2020; 12(5):2134. https://doi.org/10.3390/su12052134
Chicago/Turabian StyleKiatkawsin, Kiattipoom; Sutherland, Ian. 2020. "Examining Luxury Restaurant Dining Experience towards Sustainable Reputation of the Michelin Restaurant Guide" Sustainability 12, no. 5: 2134. https://doi.org/10.3390/su12052134
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