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Article

YouTube Dominance in Sustainability of Gaining Knowledge via Social Media in University Setting—Case Study

Faculty of Informatics and Management, University of Hradec Kralove, Rokitanskeho 62, 500 03 Hradec Kralove, Czech Republic
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Sustainability 2020, 12(21), 9126; https://doi.org/10.3390/su12219126
Received: 7 September 2020 / Revised: 22 October 2020 / Accepted: 29 October 2020 / Published: 3 November 2020
(This article belongs to the Special Issue Digital Technologies for Collaborative Knowledge Networks)
The study deals with sustainability of social software applications in a university setting focusing primarily on the YouTube platform. The aim of this paper is to identify the potential of YouTube media in serving as a supportive educational tool. To meet the objective, researchers carried out an exploratory study based on mixed quantitative–qualitative methods. A mental knowledge model was designed as a starting point where crucial aspects of gaining knowledge were visualized. Sustainability of social media was analyzed in three defined sections encompassing three areas reflecting the needs of the educational process: social media as a tool of communication, repository of study materials and a tool for testing. The affective learning domain was highlighted in the study; one of the key explored categories was the category of satisfaction as a students’ motivation mover. Based on the findings, YouTube as an absolute winner was consequently analyzed in detail, focusing on three areas: satisfaction, kinds of activities on this platform and spent time. The discussion raises questions on pitfalls of social media utilization; this chapter also brings the latest experience from the time hit by coronavirus and related quarantine which showed incontestable benefits of social media in education and proved their irreplaceable role. View Full-Text
Keywords: social media; pedagogy; informal learning; LMS; YouTube; university setting; education; knowledge; satisfaction social media; pedagogy; informal learning; LMS; YouTube; university setting; education; knowledge; satisfaction
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MDPI and ACS Style

Černá, M.; Borkovcová, A. YouTube Dominance in Sustainability of Gaining Knowledge via Social Media in University Setting—Case Study. Sustainability 2020, 12, 9126. https://doi.org/10.3390/su12219126

AMA Style

Černá M, Borkovcová A. YouTube Dominance in Sustainability of Gaining Knowledge via Social Media in University Setting—Case Study. Sustainability. 2020; 12(21):9126. https://doi.org/10.3390/su12219126

Chicago/Turabian Style

Černá, Miloslava, and Anna Borkovcová. 2020. "YouTube Dominance in Sustainability of Gaining Knowledge via Social Media in University Setting—Case Study" Sustainability 12, no. 21: 9126. https://doi.org/10.3390/su12219126

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