Student services represent one of the most important areas that has developed in every higher education institution and continues to evolve based on the students’ feedback and contextual issues. All quality assurance systems for higher education include standards to evaluate institutional capacity to provide these services. Well-being is one type of student service that universities have high interest in developing. In the current pandemic situation, significant changes towards digitalization have occurred, but at the same time, new types of student services based on counselling proved to be the most needed. Academic leadership is facing a lot of pressure to increase research visibility and deal with limited resources; therefore, a decision on well-being development is not easy. The purpose of this study is to reveal the well-being concept and practice as applied in different universities in Romania in order to build a possible institutional strategy (an introductory model). Apart from a literature review, conceptual clarifications, and best practices, the methodology includes a gap analysis and a survey based on a questionnaire to determine the students’ perceptions on the development of well-being services. The findings show the highest interest of respondents in contributing to the well-being service development. The conclusions indicate concrete steps for the establishment of a well-being strategy.
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