Next Article in Journal
Looking Back to Move Forward: A Bibliometric Analysis of Consumer Privacy Research
Previous Article in Journal
Professionalization of Online Gaming? Theoretical and Empirical Analysis for a Monopoly-Holding Platform
Open AccessArticle

The Nonlinear Impact of Task Rewards and Duration on Solvers’ Participation Behavior: A Study on Online Crowdsourcing Platform

by 1 and 2,*
1
One Belt-One Road Strategy Institute, Tsinghua University, Beijing 100084, China
2
China Institute of Regulation Research, Zhejiang University of Finance and Economics, Hangzhou 310000, China
*
Author to whom correspondence should be addressed.
J. Theor. Appl. Electron. Commer. Res. 2021, 16(4), 709-726; https://doi.org/10.3390/jtaer16040041
Received: 8 December 2020 / Revised: 31 December 2020 / Accepted: 8 January 2021 / Published: 12 January 2021
Crowdsourcing has attracted significant attention in the past decade because it has more competitive advantages than traditional methods for mobilizing distributed labor and utilizing innovation. Crowdsourcing contests are one of the most popular and effective crowdsourcing modes. Reasonable task rewards and duration are the key factors for seekers to attract solvers who can efficiently participate in the crowdsourcing contest task. Previous studies have mainly focused on task results to analyze solvers’ participation behavior in crowdsourcing contests, but have paid little attention to the task process, and there have been conflicting conclusions regarding the impact of task rewards and duration on solvers’ participation behavior and the performance of crowdsourcing contests. In view of this gap, this study collected 2706 logo design task data points from 2015–2017 on an online crowdsourcing platform and measured the performance of solvers’ participation behavior in two stages. The participation time was used to represent the performance of solvers’ participation behavior in the task process, while the number of submissions of solutions was used to represent the performance of participation behavior in the task result. The results show that task rewards and duration have an inverted U-shaped effect on the number of submissions, money rewards have a positive impact on participation time, and duration has an inverted U-shaped relationship with participation time. This study proposes the nonlinear effects of task rewards and duration on participation behavior and explains the reason for the conflicting results of previous studies. This paper also expands upon existing research by using solvers’ participation time in the task process to measure the performance of solvers’ participation behavior. View Full-Text
Keywords: crowdsourcing contests; task rewards; task duration; participation behavior; online crowdsourcing platform crowdsourcing contests; task rewards; task duration; participation behavior; online crowdsourcing platform
Show Figures

Figure 1

MDPI and ACS Style

Yang, K.; Qi, H. The Nonlinear Impact of Task Rewards and Duration on Solvers’ Participation Behavior: A Study on Online Crowdsourcing Platform. J. Theor. Appl. Electron. Commer. Res. 2021, 16, 709-726.

AMA Style

Yang K, Qi H. The Nonlinear Impact of Task Rewards and Duration on Solvers’ Participation Behavior: A Study on Online Crowdsourcing Platform. Journal of Theoretical and Applied Electronic Commerce Research. 2021; 16(4):709-726.

Chicago/Turabian Style

Yang, Keng; Qi, Hanying. 2021. "The Nonlinear Impact of Task Rewards and Duration on Solvers’ Participation Behavior: A Study on Online Crowdsourcing Platform" J. Theor. Appl. Electron. Commer. Res. 16, no. 4: 709-726.

Find Other Styles

Article Access Map by Country/Region

1
Back to TopTop