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Journal of Theoretical and Applied Electronic Commerce Research is published by MDPI from Volume 16 Issue 3 (2021). Previous articles were published by another publisher in Open Access under a CC-BY 3.0 licence, and they are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Faculty of Engineering of the Universidad de Talca.
Open AccessArticle

Effects of Product Smartness on Satisfaction: Focused on the Perceived Characteristics of Smartphones

1
Business Administration Department, Cheongju University, Cheongju, Korea
2
Division of Business, Mississippi State University, Meridian, MS, USA
*
Author to whom correspondence should be addressed.
J. Theor. Appl. Electron. Commer. Res. 2018, 13(2), 1-14; https://doi.org/10.4067/S0718-18762018000200102
Received: 10 May 2017 / Accepted: 17 October 2017 / Published: 1 May 2018
This paper investigates consumers’ perceptions toward smartness characteristics of smartphones to understand the influence of product smartness on consumer satisfaction. Recent developments in information technology are accelerating the pace of change in products, particularly the emergence of smart products. Despite these technological advances, however, there is a lack of understanding about consumers who buy and use smart products. In this empirical study, five smartness dimensions of autonomy, adaptability, reactivity, multi-functionality, and ability to cooperate, are used to examine perceived product smartness which is also tested with consumer satisfaction. Based on their experiences with smartphones, 388 consumers, in their 20s, respond to the questionnaire. Among the five factors, adaptability and multi-functionality have significant influence on perceived product smartness and consumer satisfaction. However, the other three factors do not show a significant impact. In addition, the moderator effect of customer innovativeness on satisfaction has been proven to be significant. The results of this study provide a better understanding of the impact of product smartness on customer attitudes and provide managerial implications for new product development and market management.
Keywords: smart product; smartphone; product intelligence; consumer innovativeness; service adoption smart product; smartphone; product intelligence; consumer innovativeness; service adoption
MDPI and ACS Style

Lee, W.-j.; Shin, S. Effects of Product Smartness on Satisfaction: Focused on the Perceived Characteristics of Smartphones. J. Theor. Appl. Electron. Commer. Res. 2018, 13, 1-14. https://doi.org/10.4067/S0718-18762018000200102

AMA Style

Lee W-j, Shin S. Effects of Product Smartness on Satisfaction: Focused on the Perceived Characteristics of Smartphones. Journal of Theoretical and Applied Electronic Commerce Research. 2018; 13(2):1-14. https://doi.org/10.4067/S0718-18762018000200102

Chicago/Turabian Style

Lee, Won-jun; Shin, Seungjae. 2018. "Effects of Product Smartness on Satisfaction: Focused on the Perceived Characteristics of Smartphones" J. Theor. Appl. Electron. Commer. Res. 13, no. 2: 1-14. https://doi.org/10.4067/S0718-18762018000200102

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