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JTAER
Volume 13
Issue 2
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Journal of Theoretical and Applied Electronic Commerce Research is published by MDPI from Volume 16 Issue 3 (2021). Previous articles were published by another publisher in Open Access under a CC-BY 3.0 licence, and they are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Faculty of Engineering of the Universidad de Talca.

J. Theor. Appl. Electron. Commer. Res., Volume 13, Issue 2 (May 2018) – 7 articles

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298 KiB  
Article
A Social Commerce Intention Model for Traditional E-Commerce Sites
by Sebastián Molinillo, Francisco Liébana-Cabanillas and Rafael Anaya-Sánchez
J. Theor. Appl. Electron. Commer. Res. 2018, 13(2), 80-93; https://doi.org/10.4067/S0718-18762018000200107 - 1 May 2018
Cited by 43 | Viewed by 2468
Abstract
The existing literature mainly analyses user intention to practice social commerce on social networking sites, but few studies have focused on traditional e-commerce sites with their own integrated social tools (e.g. forums, reviews). This research aims to identify the antecedents to social commerce [...] Read more.
The existing literature mainly analyses user intention to practice social commerce on social networking sites, but few studies have focused on traditional e-commerce sites with their own integrated social tools (e.g. forums, reviews). This research aims to identify the antecedents to social commerce intention for traditional e-commerce sites where social tools are integrated. Data were obtained from a survey of 201 consumers and were analysed using Partial Least Squares. The results indicate that web quality, flow and emotional social support have a positive and direct influence on social commerce intention, while social presence and informational social support are not significant. This study contributes to consumer behaviour theory by applying predictors of intention to social commerce for traditional e-commerce sites. The results also help e-commerce practitioners to improve their use of social tools. For instance, to increase the use of social commerce, web quality must be improved to promote dissemination and consultation of the information generated by users in an easy, quick and friendly way. Social commerce intention will also increase if the company designs efficient interactive processes which the user enjoys effortlessly, so that the website creates a flow experience. Full article
769 KiB  
Article
The New Face of Internet User Typology: The Case of Thailand
by Donyaprueth Krairit
J. Theor. Appl. Electron. Commer. Res. 2018, 13(2), 58-79; https://doi.org/10.4067/S0718-18762018000200106 - 1 May 2018
Cited by 5 | Viewed by 582
Abstract
As the number of Internet users grows rapidly, the way users access the Internet and their behavior change. This study focuses on Internet user typology, which is an area that has not been recently examined. The research explores whether the Internet user typology [...] Read more.
As the number of Internet users grows rapidly, the way users access the Internet and their behavior change. This study focuses on Internet user typology, which is an area that has not been recently examined. The research explores whether the Internet user typology specified in previous literature is still applicable in the present and, if not, what has changed. The results reveal that the previous way of categorizing users into several types based on their activities alone is no longer applicable. Consequently, the researcher proposed a new methodology to group users based on applications and the frequency of accessing them, coupled with the use of demographic data. The survey-based cluster analysis shows four Internet user types in Thailand. Only one group is similar to previous literature, which is the non-users. In addition, there are three new groups of users that have characteristics that are completely different from the typologies in the previous literature. The most interesting and unexpected finding is the new type of user that the researcher calls the self-satisficing group, the name of which could be related to the concept of satisficing theory in economics. Full article
536 KiB  
Article
Assessing the Buyer Trust and Satisfaction Factors in the E-Marketplace
by Sfenrianto Sfenrianto, Tendi Wijaya and Gunawan Wang
J. Theor. Appl. Electron. Commer. Res. 2018, 13(2), 43-57; https://doi.org/10.4067/S0718-18762018000200105 - 1 May 2018
Cited by 46 | Viewed by 2760
Abstract
Indonesian online sales have received remarkable growth with as high as 20% consistently every year. In 2016, there were estimated more than 180 million internet users and have reached 40% of 250 million total inhabitants. Based on the surveys, there are four most [...] Read more.
Indonesian online sales have received remarkable growth with as high as 20% consistently every year. In 2016, there were estimated more than 180 million internet users and have reached 40% of 250 million total inhabitants. Based on the surveys, there are four most popular online vendors in Indonesia, such as: Lazada, Tokopedia, OnLine eXchange and Bukalapak, with strong customer bases. Due to its tremendous growth, however, there is still very few studies can be found to understand the characteristics of e-marketplace in Indonesia. For this reason, the article examines those most popular online vendors in Jakarta area, where the most buyers tend to have more experiences in conducting online purchases. The article utilizes the revised TAM as a valuable method to assess the important factors of online purchases such as: buyer and satisfaction factors, that comprised of: buyer perceived risk, seller’s expertise and reputation, and convenience of buying. The findings are aimed to address the important factors that can be used to increase buyer satisfaction. The outcomes of the study are expected to provide valuable guidance for all e-sellers and buyers to understand Indonesian e-marketplace. Full article
443 KiB  
Article
Investigating the Post-Adoption Attitude of the Web Based Content Management System within Organization
by Yujong Hwang, Jin-Young Chung and Dong-Hee Shin
J. Theor. Appl. Electron. Commer. Res. 2018, 13(2), 29-42; https://doi.org/10.4067/S0718-18762018000200104 - 1 May 2018
Viewed by 527
Abstract
In technology acceptance literature, few have studied end users’ post-adoption attitude of technologies within organizational contexts before end-users start using the technology- the pre-implementation stage. This research proposes that perceived usefulness, appropriateness, and perceived behavioral control have influences on post-adoption attitudes toward web [...] Read more.
In technology acceptance literature, few have studied end users’ post-adoption attitude of technologies within organizational contexts before end-users start using the technology- the pre-implementation stage. This research proposes that perceived usefulness, appropriateness, and perceived behavioral control have influences on post-adoption attitudes toward web based content management systems. The proposed model was empirically tested using the Partial Least Squares technique with the 148 web based content management system end-users’ data collected from a large organization in a field setting. As theorized, all three variables were found to be significant determinants of system users’ post-adoption attitude in the pre-implementation stage. Furthermore, appropriateness was found to be the strongest determinant of systems users’ post-adoption attitude. The study findings provide important insights on enhancing system users’ post-adoption attitude in the pre-implementation stage. Full article
4404 KiB  
Article
Subjectivity of Diamond Prices in Online Retail: Insights from a Data Mining Study
by Stanislav Mamonov and Tamilla Triantoro
J. Theor. Appl. Electron. Commer. Res. 2018, 13(2), 15-28; https://doi.org/10.4067/S0718-18762018000200103 - 1 May 2018
Cited by 3 | Viewed by 788
Abstract
Diamonds belong to a unique product category whose perceived value is largely dependent on socially constructed beliefs. To explore the degree to which the physical properties of a diamond can be used to predict the diamond price, we perform data mining on a [...] Read more.
Diamonds belong to a unique product category whose perceived value is largely dependent on socially constructed beliefs. To explore the degree to which the physical properties of a diamond can be used to predict the diamond price, we perform data mining on a large dataset of loose diamonds scraped from an online diamond retailer. We find that diamond weight, color and clarity are the key characteristics that influence diamond prices. The data mining results also suggest a high degree of subjectivity in diamond pricing that may reflect price obfuscation strategies employed by diamond retailers. Full article
391 KiB  
Article
Effects of Product Smartness on Satisfaction: Focused on the Perceived Characteristics of Smartphones
by Won-jun Lee and Seungjae Shin
J. Theor. Appl. Electron. Commer. Res. 2018, 13(2), 1-14; https://doi.org/10.4067/S0718-18762018000200102 - 1 May 2018
Cited by 29 | Viewed by 933
Abstract
This paper investigates consumers’ perceptions toward smartness characteristics of smartphones to understand the influence of product smartness on consumer satisfaction. Recent developments in information technology are accelerating the pace of change in products, particularly the emergence of smart products. Despite these technological advances, [...] Read more.
This paper investigates consumers’ perceptions toward smartness characteristics of smartphones to understand the influence of product smartness on consumer satisfaction. Recent developments in information technology are accelerating the pace of change in products, particularly the emergence of smart products. Despite these technological advances, however, there is a lack of understanding about consumers who buy and use smart products. In this empirical study, five smartness dimensions of autonomy, adaptability, reactivity, multi-functionality, and ability to cooperate, are used to examine perceived product smartness which is also tested with consumer satisfaction. Based on their experiences with smartphones, 388 consumers, in their 20s, respond to the questionnaire. Among the five factors, adaptability and multi-functionality have significant influence on perceived product smartness and consumer satisfaction. However, the other three factors do not show a significant impact. In addition, the moderator effect of customer innovativeness on satisfaction has been proven to be significant. The results of this study provide a better understanding of the impact of product smartness on customer attitudes and provide managerial implications for new product development and market management. Full article
380 KiB  
Editorial
Editorial: Digital Transformation & Digital Business Strategy in Electronic Commerce - The Role of Organizational Capabilities
by Ayesha Nadeem, Babak Abedin, Narciso Cerpa and Eng Chew
J. Theor. Appl. Electron. Commer. Res. 2018, 13(2), I-VIII; https://doi.org/10.4067/S0718-18762018000200101 - 1 May 2018
Cited by 83 | Viewed by 696
Abstract
Digital transformation is widely affecting various industries particularly healthcare, telecommunications, automotive, banking and manufacturing sectors. […] Full article
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